advertising

Opinion: Brand versus performance can advertising be both?

Opinion: Brand versus performance can advertising be both?

Which one is more important?
Beau Ushay Aug 23 2023 9:00AM Marketing
US judge denies Google's motion to dismiss advertising antitrust case

US judge denies Google's motion to dismiss advertising antitrust case

As US government's case ruled strong enough to go forward.
Staff Writer May 1 2023 12:26PM Software
US lawsuit against Google could benefit Apple and others

US lawsuit against Google could benefit Apple and others

But leaves an uncertain future for the advertisers themselves.
Sheila Dang and Diane Bartz Jan 27 2023 10:40AM Software
How much advertising revenue Twitter lost during the final months of 2022

How much advertising revenue Twitter lost during the final months of 2022

14 out of 30 top advertisers stopped spending.
Jessica DiNapoli and Richa Naidu Jan 20 2023 9:26AM Marketing
Scope3 launches in Australia to track advertising emissions

Scope3 launches in Australia to track advertising emissions

Oracle’s June Cheung to lead JAPAC.
Velvet-Belle Templeman Oct 12 2022 3:01PM Governance
Roblox to launch 3D advertising next year

Roblox to launch 3D advertising next year

Diversify revenue stream beyond in-game purchases.
Staff Writer Sep 12 2022 1:07PM Marketing
IBM to help fight bias in online ads

IBM to help fight bias in online ads

Join adtechs, agencies promising algorithm fix.
Paresh Dave Jun 21 2022 6:44AM Software
Interactive Advertising Bureau updates gaming advertising guidelines

Interactive Advertising Bureau updates gaming advertising guidelines

Aims to foster consistency and trust.
Digital Nation Staff Jun 20 2022 7:00AM Emerging Tech
Will brands binge Netflix advertising?

Will brands binge Netflix advertising?

How disruptive is Netflix advertising play?
Brad Jashinsky, Gartner Apr 26 2022 12:01AM Marketing
Google and Facebook 'Jedi Blue' ad deal probed by EU, Britain

Google and Facebook 'Jedi Blue' ad deal probed by EU, Britain

Companies deny wrongdoing.
Foo Yun Chee and Paul Sandle Mar 14 2022 11:47AM Software
Moving the money in advertising: Scope3

Moving the money in advertising: Scope3

Measuring sustainability holistically.
Velvet-Belle Templeman , Athina Mallis Feb 24 2022 1:17PM Governance
Meta exec pitches metaverse business to advertisers

Meta exec pitches metaverse business to advertisers

Talks up prospects even as investors question direction.
Elizabeth Culliford Feb 8 2022 12:54PM Software
ACCC pushes for upload speed advertising by internet providers

ACCC pushes for upload speed advertising by internet providers

To help remote workers choose more suitable services.
Ry Crozier Jan 31 2022 12:57PM Telco/ISP
Google offers new replacement for advertising cookies

Google offers new replacement for advertising cookies

After 'FLoC' falls short.
Paresh Dave Jan 26 2022 9:33AM Software
US judge dismisses claims that LinkedIn overcharged advertisers

US judge dismisses claims that LinkedIn overcharged advertisers

Accused of inflating video ad viewer numbers.
Jonathan Stempel Dec 29 2021 10:01AM Software
ANA investigation into programmatic media buying aims to eliminate waste

ANA investigation into programmatic media buying aims to eliminate waste

PwC appointed to lead study.
Velvet-Belle Templeman Dec 22 2021 11:13AM Marketing
EU rules aim for more transparency in targeted political ads

EU rules aim for more transparency in targeted political ads

Crackdown on misinformation during elections.
Foo Yun Chee Nov 25 2021 12:25PM Software
US states file updated antitrust complaint against Google

US states file updated antitrust complaint against Google

Over its advertising practices.
Chris Prentice Nov 15 2021 11:51AM Software
Apple's iPhone privacy changes may signal desire to enter advertising market

Apple's iPhone privacy changes may signal desire to enter advertising market

Currently dominated by Facebook and Google.
Tapanjana Rudra Oct 4 2021 9:19AM Software
LinkedIn must face narrowed US lawsuit claiming it overcharged advertisers

LinkedIn must face narrowed US lawsuit claiming it overcharged advertisers

Alleged to have inflated the number of people who watched video ads.
Jonathan Stempel Aug 5 2021 1:21PM Software

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