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advertising
advertising
Opinion: Brand versus performance can advertising be both?
Which one is more important?
Beau Ushay
Aug 23 2023 9:00AM
Marketing
US judge denies Google's motion to dismiss advertising antitrust case
As US government's case ruled strong enough to go forward.
Staff Writer
May 1 2023 12:26PM
Software
US lawsuit against Google could benefit Apple and others
But leaves an uncertain future for the advertisers themselves.
Sheila Dang and Diane Bartz
Jan 27 2023 10:40AM
Software
How much advertising revenue Twitter lost during the final months of 2022
14 out of 30 top advertisers stopped spending.
Jessica DiNapoli and Richa Naidu
Jan 20 2023 9:26AM
Marketing
Scope3 launches in Australia to track advertising emissions
Oracle’s June Cheung to lead JAPAC.
Velvet-Belle Templeman
Oct 12 2022 3:01PM
Governance
Roblox to launch 3D advertising next year
Diversify revenue stream beyond in-game purchases.
Staff Writer
Sep 12 2022 1:07PM
Marketing
IBM to help fight bias in online ads
Join adtechs, agencies promising algorithm fix.
Paresh Dave
Jun 21 2022 6:44AM
Software
Interactive Advertising Bureau updates gaming advertising guidelines
Aims to foster consistency and trust.
Digital Nation Staff
Jun 20 2022 7:00AM
Emerging Tech
Will brands binge Netflix advertising?
How disruptive is Netflix advertising play?
Brad Jashinsky, Gartner
Apr 26 2022 12:01AM
Marketing
Google and Facebook 'Jedi Blue' ad deal probed by EU, Britain
Companies deny wrongdoing.
Foo Yun Chee and Paul Sandle
Mar 14 2022 11:47AM
Software
Moving the money in advertising: Scope3
Measuring sustainability holistically.
Velvet-Belle Templeman
,
Athina Mallis
Feb 24 2022 1:17PM
Governance
Meta exec pitches metaverse business to advertisers
Talks up prospects even as investors question direction.
Elizabeth Culliford
Feb 8 2022 12:54PM
Software
ACCC pushes for upload speed advertising by internet providers
To help remote workers choose more suitable services.
Ry Crozier
Jan 31 2022 12:57PM
Telco/ISP
Google offers new replacement for advertising cookies
After 'FLoC' falls short.
Paresh Dave
Jan 26 2022 9:33AM
Software
US judge dismisses claims that LinkedIn overcharged advertisers
Accused of inflating video ad viewer numbers.
Jonathan Stempel
Dec 29 2021 10:01AM
Software
ANA investigation into programmatic media buying aims to eliminate waste
PwC appointed to lead study.
Velvet-Belle Templeman
Dec 22 2021 11:13AM
Marketing
EU rules aim for more transparency in targeted political ads
Crackdown on misinformation during elections.
Foo Yun Chee
Nov 25 2021 12:25PM
Software
US states file updated antitrust complaint against Google
Over its advertising practices.
Chris Prentice
Nov 15 2021 11:51AM
Software
Apple's iPhone privacy changes may signal desire to enter advertising market
Currently dominated by Facebook and Google.
Tapanjana Rudra
Oct 4 2021 9:19AM
Software
LinkedIn must face narrowed US lawsuit claiming it overcharged advertisers
Alleged to have inflated the number of people who watched video ads.
Jonathan Stempel
Aug 5 2021 1:21PM
Software
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