How much advertising revenue Twitter lost during the final months of 2022

By

14 out of 30 top advertisers stopped spending.

How much advertising revenue Twitter lost during the final months of 2022
Top advertisers on Twitter slashed their spending after Elon Musk's takeover, according to research firm Pathmatics, in the latest shock to the company's dominant revenue source. Fourteen of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk took charge on ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
advertisingelon muskmarketingtwitter

Sponsored Whitepapers

State of the SOC: Building Resilience in a Shifting Threat Landscape
State of the SOC: Building Resilience in a Shifting Threat Landscape
Transform IT Service Delivery with Freshworks ITSM
Transform IT Service Delivery with Freshworks ITSM
Digital Transformation That Works in the Real World
Digital Transformation That Works in the Real World
Beyond the Breach: Logicalis Delivers Scalable, Business-Aligned MXDR Security
Beyond the Breach: Logicalis Delivers Scalable, Business-Aligned MXDR Security
Transforming IT for the Hybrid Era
Transforming IT for the Hybrid Era

Events

Most Read Articles

David Jones seeks '360-degree' customer view from unified data

David Jones seeks '360-degree' customer view from unified data
Australia Post brings Adobe into customer experience transformation

Australia Post brings Adobe into customer experience transformation
UNSW invests in martech stack to bolster students' 'lifetime' loyalty

UNSW invests in martech stack to bolster students' 'lifetime' loyalty
Woolworths Group consolidates 30,000 marketing assets into Adobe platform

Woolworths Group consolidates 30,000 marketing assets into Adobe platform
techpartner.news logo
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
"It's an exciting time to be part of the health and aged care sector"
"It's an exciting time to be part of the health and aged care sector"
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Orro claims Australia first with managed digital asset discovery service
Orro claims Australia first with managed digital asset discovery service

Log In

  |  Forgot your password?