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Anthropic buys Super Bowl ads to slap OpenAI for selling ads in ChatGPT

By Dawn Chmielewski, Deepa Seetharaman and Max A. Cherney

Feb 9 2026 6:34AM

Public spat between AI companies.

Anthropic buys Super Bowl ads to slap OpenAI for selling ads in ChatGPT

Anthropic is spending millions of dollars to air commercials during the National ⁠Football League championship game to slam rival OpenAI for its plan to sell ads on its ChatGPT chatbot, in one of the biggest public spats between the big artificial intelligence companies. One ...

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