Colonial First State turns marketing automation into an always-on engagement engine
Oct 5 2026Connecting members to their super.

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Connecting members to their super.
Drives a reduction of working capital requirements.
Aims to boost self-service, with positive early results.
To contain growing use and tools.
Aiming to ease pressure on support operations.
Remains cautious about wider business rollout.
Use case pipeline being progressed, including for ranking CVs.