REA Group scales personalisation across both sides of its marketplace
Oct 13 2026Applying B2C concepts to B2B customers.

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Applying B2C concepts to B2B customers.
Positioned as a "teammate" for reps.
Connecting members to their super.
Drives a reduction of working capital requirements.
Aims to boost self-service, with positive early results.
To contain growing use and tools.
Aiming to ease pressure on support operations.
Remains cautious about wider business rollout.
Use case pipeline being progressed, including for ranking CVs.