Salesforce snaps up Braze
Oct 21 2026In US$5.66 billion deal.

powered by
Handling everything from order status to initiating returns.
Safety requirements debate continues.
Applying B2C concepts to B2B customers.
Positioned as a "teammate" for reps.
Connecting members to their super.
Drives a reduction of working capital requirements.
Aims to boost self-service, with positive early results.
To contain growing use and tools.