Apple's iPhone privacy changes may signal desire to enter advertising market

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Apple's iPhone privacy changes may signal desire to enter advertising market

Currently dominated by Facebook and Google.

Apple's recent privacy changes for iPhones are signs it may look to tap into an internet advertising market dominated by Facebook and Google, an analyst at RBC Capital Markets said. Since an April software update, most iPhones have allowed users to decide which apps can track user activity ...

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advertisingappleiphoneprivacysoftware

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