Google offers new replacement for advertising cookies

By

After 'FLoC' falls short.

Google offers new replacement for advertising cookies
Google has announced its second try at enabling advertisers to buy ads based on users' browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. Google wants to block tracking cookies in its Chrome web browser by the end of next year, which ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
advertisingcookiesgooglereplacementsoftware

Sponsored Whitepapers

Modern Identity for SAP and Beyond: Replace SAP IDM with Saviynt
Modern Identity for SAP and Beyond: Replace SAP IDM with Saviynt
Saviynt Simplifies GRC and Access Control for SAP and Beyond
Saviynt Simplifies GRC and Access Control for SAP and Beyond
Futureproof Your Business with Datacom and AMD: Seamless Windows 11 Transition
Futureproof Your Business with Datacom and AMD: Seamless Windows 11 Transition
See everything. Do more.
See everything. Do more.
Lindentech Secures Digital Identity with Zero Trust and Microsoft Entra
Lindentech Secures Digital Identity with Zero Trust and Microsoft Entra

Events

Most Read Articles

Rio Tinto AI tool aids defect elimination in rail operations

Rio Tinto AI tool aids defect elimination in rail operations
Curtin University makes headway on 'radical' tech shakeup

Curtin University makes headway on 'radical' tech shakeup
Salesforce blocks AI rivals from using Slack data

Salesforce blocks AI rivals from using Slack data
GO Markets chases former CIO over IT contracts

GO Markets chases former CIO over IT contracts
techpartner.news logo
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
"It's an exciting time to be part of the health and aged care sector"
"It's an exciting time to be part of the health and aged care sector"
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Orro claims Australia first with managed digital asset discovery service
Orro claims Australia first with managed digital asset discovery service

Log In

  |  Forgot your password?