Google offers new replacement for advertising cookies

By

After 'FLoC' falls short.

Google offers new replacement for advertising cookies
Google has announced its second try at enabling advertisers to buy ads based on users' browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. Google wants to block tracking cookies in its Chrome web browser by the end of next year, which ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
advertisingcookiesgooglereplacementsoftware

Sponsored Whitepapers

Gaining a Competitive Advantage with Communication APIs
Gaining a Competitive Advantage with Communication APIs
Leverage Technologies: Industry-Tailored ERP Implementation for Growth and Compliance
Leverage Technologies: Industry-Tailored ERP Implementation for Growth and Compliance
Service Over Signatures: The Truth About No Lock-In IT
Service Over Signatures: The Truth About No Lock-In IT
Wasabi Reveals Hidden Costs and Cloud Storage Shifts in ANZ for 2025
Wasabi Reveals Hidden Costs and Cloud Storage Shifts in ANZ for 2025
Datacom + Microsoft Azure: Turn Ideas Into Impact in Just 4 Weeks
Datacom + Microsoft Azure: Turn Ideas Into Impact in Just 4 Weeks

Events

Most Read Articles

Vic Police uses AI to reformat community-submitted crime reports

Vic Police uses AI to reformat community-submitted crime reports
AGD sets end-of-year deadline for Microsoft 365 rollout

AGD sets end-of-year deadline for Microsoft 365 rollout
Australia takes another step toward a central bank digital currency

Australia takes another step toward a central bank digital currency
ANZ to put 3000 leaders through an AI "immersion centre"

ANZ to put 3000 leaders through an AI "immersion centre"
techpartner.news logo
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
"It's an exciting time to be part of the health and aged care sector"
"It's an exciting time to be part of the health and aged care sector"
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Orro claims Australia first with managed digital asset discovery service
Orro claims Australia first with managed digital asset discovery service

Log In

  |  Forgot your password?