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Google offers new replacement for advertising cookies

By Paresh Dave

Jan 26 2022 9:33AM

After 'FLoC' falls short.

Google offers new replacement for advertising cookies

Google has announced its second try at enabling advertisers to buy ads based on users' browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. Google wants to block tracking cookies in its Chrome web browser by the end of next year, which ...

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