IBM to help fight bias in online ads

By on
IBM to help fight bias in online ads

Join adtechs, agencies promising algorithm fix.

Delta Air Lines, Kellogg and several big ad agencies have pledged to use IBM tools to counteract unwanted biases in the algorithms that power their online advertising. The action, announced as part of an ad industry conference in Cannes, France, is one of the biggest steps taken to ensure ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.

Most Read Articles

Log In

  |  Forgot your password?