Latest News

Microsoft rejigs Copilot teams

Stryker contains cyber attack on its Microsoft environment

How Optus brings your mobile-first security strategy to life

UK's Companies House apologises for access and data breach

SUBCO to split Syd-Melb leg of east-west cable between sea and land

IBM to help fight bias in online ads

By Paresh Dave

Jun 21 2022 6:44AM

Join adtechs, agencies promising algorithm fix.

IBM to help fight bias in online ads

Delta Air Lines, Kellogg and several big ad agencies have pledged to use IBM tools to counteract unwanted biases in the algorithms that power their online advertising. The action, announced as part of an ad industry conference in Cannes, France, is one of the biggest steps taken to ensure ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now

Already have an account? Log in to read this article.

Got a news tip for our journalists? Share it with us anonymously here.

© 2019 Thomson Reuters. Click for Restrictions.

Tags:

advertising bias delta ibm software targeting

Partner Content

From Faster Coding to Accelerated Innovation Cycles: How Intelligent Orchestration Unlocks AI's Promise

Promoted Content From Faster Coding to Accelerated Innovation Cycles: How Intelligent Orchestration Unlocks AI's Promise

Targeting Maximum Competitive Advantage for Businesses

Promoted Content Targeting Maximum Competitive Advantage for Businesses

Beyond Compliance: How Australia's Aged Care Reforms Create an Innovation Imperative

Partner Content Beyond Compliance: How Australia's Aged Care Reforms Create an Innovation Imperative

Cyconsol Unlocks Growth Potential for Cyber Vendors in Australia

Promoted Content Cyconsol Unlocks Growth Potential for Cyber Vendors in Australia

Sponsored Whitepapers

5 reasons to adopt a mobile first security strategy

5 reasons to adopt a mobile first security strategy

Uncomplicate IT Service Delivery with AI Agents

Uncomplicate IT Service Delivery with AI Agents

Getting ahead of the tech: what’s next for Australian organisations in digital transformation

Getting ahead of the tech: what’s next for Australian organisations in digital transformation

Fintech compliance made fast and secure

Fintech compliance made fast and secure

How to evaluate SIEM solutions Safeguarding your future Get a demo Download guide

How to evaluate SIEM solutions Safeguarding your future Get a demo Download guide

Events

Most Read Articles

NAPLAN tests disrupted by tech issue on first day

NAPLAN tests disrupted by tech issue on first day

Woolworths' AI customer problem-solving a question of semantics

Woolworths' AI customer problem-solving a question of semantics

Coles sets up standard data streaming platform groupwide

Coles sets up standard data streaming platform groupwide

Atlassian to cut roughly 1600 jobs

Atlassian to cut roughly 1600 jobs

Sydney-based AI-cloud waste startup raises $3m

Sydney-based AI-cloud waste startup raises $3m

Brennan uses NiCE to modernise its contact centre

Brennan uses NiCE to modernise its contact centre

Impact Awards: Tecala slashes customer response times for fintech IQumulate

Impact Awards: Tecala slashes customer response times for fintech IQumulate

Interactive introduces private cloud platform

Interactive introduces private cloud platform

Digital61 expands cybersecurity portfolio

Digital61 expands cybersecurity portfolio

Most popular tech stories