IBM to help fight bias in online ads

By
Follow google news

Join adtechs, agencies promising algorithm fix.

IBM to help fight bias in online ads
Delta Air Lines, Kellogg and several big ad agencies have pledged to use IBM tools to counteract unwanted biases in the algorithms that power their online advertising. The action, announced as part of an ad industry conference in Cannes, France, is one of the biggest steps taken to ensure ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:

Most Read Articles

Defence's VMware contract climbs to $178m

Defence's VMware contract climbs to $178m

Apple, Google strike Gemini deal for revamped Siri

Apple, Google strike Gemini deal for revamped Siri

India proposes forcing smartphone makers to give source code

India proposes forcing smartphone makers to give source code

China is closing in on US technology lead despite constraints

China is closing in on US technology lead despite constraints

Log In

  |  Forgot your password?