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IBM to help fight bias in online ads

By Paresh Dave

Jun 21 2022 6:44AM

Join adtechs, agencies promising algorithm fix.

IBM to help fight bias in online ads

Delta Air Lines, Kellogg and several big ad agencies have pledged to use IBM tools to counteract unwanted biases in the algorithms that power their online advertising. The action, announced as part of an ad industry conference in Cannes, France, is one of the biggest steps taken to ensure ...

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