advertising

Apple goes after Vista in new campaign

Apple goes after Vista in new campaign

After Microsoft’s huge advertising campaign to support its Vista operating system Apple has gone on the offensive with a new series of adverts slating the move.
Iain Thomson Oct 21 2008 2:28PM Software
Xtreme fuels expansion with open source-based video recording

Xtreme fuels expansion with open source-based video recording

Advertising intelligence company Xtreme Information plans to drop Ubuntu-based DVRs in Perth, Adelaide and Brisbane to expand the reach of its monitoring.
Ry Crozier Oct 9 2008 4:18PM Software
Channel Ten guilty of subliminal ads

Channel Ten guilty of subliminal ads

Network Ten transmitted subliminal advertising during a music awards show last year, but the government media authority let it off lightly with just a stern warning.
Egan Orion Oct 9 2008 3:49PM Strategy
Telstra advertising bucks trend, up 50 per cent

Telstra advertising bucks trend, up 50 per cent

Telstra BigPond has reported a 50 per cent growth in advertising revenue this year, in contrast to traditional print and television outlets.
Staff Writers Oct 3 2008 7:18AM Financial Services
Google launches Yahoo 'facts' site

Google launches Yahoo 'facts' site

Google is launching a new website aimed at countering critics of its impending advertising deal with Yahoo..
Shaun Nichols Sep 29 2008 2:40PM Strategy
Yahoo overhauls banner ad system

Yahoo overhauls banner ad system

Yahoo has rolled out a new marketplace for selling banner advertisements. The 'Apt' system will link prospective advertisers with some 784 sites from local newspapers.
Shaun Nichols Sep 29 2008 2:40PM Financial Services
Online ads weather economic storms

Online ads weather economic storms

After a brief slowdown at the beginning of the financial year, Australian online advertising revenue is expected to increase 24 percent in 2008, according to a new study.
Ashley Clark Sep 19 2008 11:47AM Financial Services
Mobile plan trades cash for ads

Mobile plan trades cash for ads

A new mobile plan offers customers a 65 percent monthly discount for customers who agree to receive mobile advertisements.
Ashley Clark Aug 27 2008 1:29PM Financial Services
Telstra installs 3D TV for purpose-built advertising

Telstra installs 3D TV for purpose-built advertising

A 3D TV in Telstra’s newly-opened Executive Briefing Centre is said to be the first commercial installation of three-dimensional content and technology in Australia.
Liz Tay Jul 31 2008 3:33PM Hardware
Big brands sceptical about mobile advertising

Big brands sceptical about mobile advertising

The potential of mobile advertising is huge but has yet to convince mainstream brand owners, according to new research..
Robert Jaques Jun 4 2008 1:57PM Strategy
Dell guilty of fraud and false advertising

Dell guilty of fraud and false advertising

A court in New York has found Dell guilty of false advertising and fraud..
Iain Thomson May 30 2008 7:47AM Hardware
Mobile advertising to focus on search ads

Mobile advertising to focus on search ads

Annual spending on mobile search advertising will reach US$445 million in 2008 and is predicted to rise to more than US$2 billion by 2013, according to Juniper Research..
Staff Writers May 26 2008 7:43AM Software
ACCC investigates Crazy John's for alleged false advertising

ACCC investigates Crazy John's for alleged false advertising

Only two months after the death of its founding member John Ilhan, mobile phone chain Crazy John has found itself in hot water, with the ACCC over misleading advertising.
Lilia Guan Jan 17 2008 2:47PM Strategy
Guest column: Mobile advertising – the million dollar question?

Guest column: Mobile advertising – the million dollar question?

One of the first technologies to kick off mobile advertising has been SMS and it is crucial that mobile users view this form of mobile advertising as delivering value.
Boudewijn Pesch Nov 5 2007 4:47PM Strategy
Advertising on social networks 'uncertain'

Advertising on social networks 'uncertain'

A third of European online advertisers plan to launch their own profiles on social networking sites in the next year, analysts have reported.
a Staff Writer Nov 1 2007 12:30PM Software
Yahoo buys into direct response advertising

Yahoo buys into direct response advertising

Yahoo has agreed to acquire UK online advertising provider BlueLithium for US$300 million in cash.
Tom Sanders Sep 5 2007 10:36PM Telco/ISP
Social networking sites miss out on advertising

Social networking sites miss out on advertising

Social networking sites including MySpace and Facebook have not yet realised their full potential as advertising media, experts report.
Robert Jaques Aug 30 2007 12:12PM Telco/ISP
Microsoft restructures to get ahead in advertising

Microsoft restructures to get ahead in advertising

Microsoft announced today that it will be changing the way it approaches its web-based advertising operations.
Shaun Nichols Aug 15 2007 2:48PM Software
Text-based ads coming to a mobile phone near you

Text-based ads coming to a mobile phone near you

SYDNEY – Advertisements sent directly to your mobile phone could be upon us within 12 months if Australian telcos partner with Acision, a telecommunications innovation company which is attempting to bring the technology to market.
Sarah Falson Jun 21 2007 4:25PM Telco/ISP
Company designs location-based advertising for SMEs

Company designs location-based advertising for SMEs

SYDNEY - Sydney-based advertising company, Local Vision, is promoting a range of new ‘location-based’ advertising solutions designed specifically for the SME market.
Sarah Falson Jun 20 2007 2:53PM Financial Services

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