Apple goes after Vista in new campaign

By

After Microsoft’s huge advertising campaign to support its Vista operating system Apple has gone on the offensive with a new series of adverts slating the move.

Apple goes after Vista in new campaign
The adverts, featuring the same actors behind Apple’s previous “I’m a Mac, I’m a PC” campaign are on the Apple web site and the first two are already being broadcast on television.

The first advert mocks Microsoft’s policy of not mentioning Vista in favour of using Windows, with John Hodgman’s PC character buzzing out the word Vista whenever it is used.

The second has Hodgman dividing stacks of money into two piles, one for advertising Vista and a much smaller one for fixing Vista’s problems.

Microsoft began a US$300 million featuring New York comic Jerry Seinfeld but the first two adverts were unpopular and the series was dropped.

Add iTnews as your trusted source

Got a news tip for our journalists? Share it with us anonymously here.
Copyright ©v3.co.uk
Tags:

Most Read Articles

Defence mandates move off VMware

Defence mandates move off VMware

Westpac reveals AI cut data warehouse migration cost from $70m to $35m

Westpac reveals AI cut data warehouse migration cost from $70m to $35m

Defence declares "absolute acceleration" in its AI adoption

Defence declares "absolute acceleration" in its AI adoption

Telstra deploys billing reconciliation AI agent

Telstra deploys billing reconciliation AI agent

Log In

  |  Forgot your password?