The adverts, featuring the same actors behind Apple’s previous “I’m a Mac, I’m a PC” campaign are on the Apple web site and the first two are already being broadcast on television.
The first advert mocks Microsoft’s policy of not mentioning Vista in favour of using Windows, with John Hodgman’s PC character buzzing out the word Vista whenever it is used.
The second has Hodgman dividing stacks of money into two piles, one for advertising Vista and a much smaller one for fixing Vista’s problems.
Microsoft began a US$300 million featuring New York comic Jerry Seinfeld but the first two adverts were unpopular and the series was dropped.
Apple goes after Vista in new campaign
By
Iain Thomson
on Oct 21, 2008 2:28PM
After Microsoft’s huge advertising campaign to support its Vista operating system Apple has gone on the offensive with a new series of adverts slating the move.
