marketing

Optus loses its head of analytics

Optus loses its head of analytics

Taking a break.
Jun 22 2022 6:50AM
Kmart Australia stands up consent-as-a-service platform

Kmart Australia stands up consent-as-a-service platform

Creates a central view of customer consent data.
May 16 2022 12:55PM
Salesforce posts upbeat results on hybrid work boost

Salesforce posts upbeat results on hybrid work boost

With Slack growth also exceeding expectations.
Mar 2 2022 11:50AM
Navitas targets personalisation in its university pathways program

Navitas targets personalisation in its university pathways program

Podcast: Builds on tech stack.
Aug 30 2021 6:46AM
Endeavour Group builds an AI-powered personalisation engine

Endeavour Group builds an AI-powered personalisation engine

As Woolies' drinks breakaway chases customer experience and revenue uplift.
May 27 2021 10:30AM
Telstra treads fine line when sending - or suppressing - marketing messages

Telstra treads fine line when sending - or suppressing - marketing messages

But says tech deployed under T22 transformation is helping.
Apr 21 2021 6:50AM
Better customer engagement requires a new mindset

Better customer engagement requires a new mindset

Exploring the new phase of digital marketing.
Mar 8 2021 1:15PM
Kogan fined $310,800 for marketing spam

Kogan fined $310,800 for marketing spam

Made recipients set up an account in order to unsubscribe.
Jan 20 2021 6:55AM
Woolworths pays record $1m fine for spamming customers

Woolworths pays record $1m fine for spamming customers

Sent 5 million emails despite unsubscribe attempts.
Jul 2 2020 6:49AM
Dan Murphy's looks to Netflix, Spotify for algorithm advice

Dan Murphy's looks to Netflix, Spotify for algorithm advice

Launches new Discovery Engine.
Dec 9 2019 1:52PM
NBN Co looks to retain customers and grow their "lifetime value"

NBN Co looks to retain customers and grow their "lifetime value"

Establishes a presence across seven Salesforce clouds.
Nov 21 2019 7:04AM
Domino's trials neural network to tailor pizza deals

Domino's trials neural network to tailor pizza deals

Australian operation reveals test of nascent cloud service.
Aug 21 2019 6:59AM
Telstra rejigs how it markets products built by Agile teams

Telstra rejigs how it markets products built by Agile teams

Confronts how to market constantly iterating products.
Aug 8 2019 6:50AM
NBN fixed wireless issues should be disclosed upfront, says ACCC

NBN fixed wireless issues should be disclosed upfront, says ACCC

Marketing changes finally revealed.
Nov 21 2018 4:12PM
Merch wars: why free socks are walking all over t-shirts

Merch wars: why free socks are walking all over t-shirts

They're cheaper, lend themselves to great puns and save your prospects from buying their own.
Oct 26 2018 9:49AM
Adobe buys Marketo for $6.5 billion

Adobe buys Marketo for $6.5 billion

Bulks up cloud-based digital marketing business.
Sep 21 2018 11:53AM
Nine, eBay Australia try to onboard more identity data

Nine, eBay Australia try to onboard more identity data

Building composite pictures of customers and their intent.
Sep 11 2018 6:55AM

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