marketing

Telstra treads fine line when sending - or suppressing - marketing messages

Telstra treads fine line when sending - or suppressing - marketing messages

But says tech deployed under T22 transformation is helping.
Apr 21 2021 6:50AM
Better customer engagement requires a new mindset

Better customer engagement requires a new mindset

Exploring the new phase of digital marketing.
Mar 8 2021 1:15PM
Kogan fined $310,800 for marketing spam

Kogan fined $310,800 for marketing spam

Made recipients set up an account in order to unsubscribe.
Jan 20 2021 6:55AM
Woolworths pays record $1m fine for spamming customers

Woolworths pays record $1m fine for spamming customers

Sent 5 million emails despite unsubscribe attempts.
Jul 2 2020 6:49AM
Dan Murphy's looks to Netflix, Spotify for algorithm advice

Dan Murphy's looks to Netflix, Spotify for algorithm advice

Launches new Discovery Engine.
Dec 9 2019 1:52PM
NBN Co looks to retain customers and grow their "lifetime value"

NBN Co looks to retain customers and grow their "lifetime value"

Establishes a presence across seven Salesforce clouds.
Nov 21 2019 7:04AM
Domino's trials neural network to tailor pizza deals

Domino's trials neural network to tailor pizza deals

Australian operation reveals test of nascent cloud service.
Aug 21 2019 6:59AM
Telstra rejigs how it markets products built by Agile teams

Telstra rejigs how it markets products built by Agile teams

Confronts how to market constantly iterating products.
Aug 8 2019 6:50AM
NBN fixed wireless issues should be disclosed upfront, says ACCC

NBN fixed wireless issues should be disclosed upfront, says ACCC

Marketing changes finally revealed.
Nov 21 2018 4:12PM
Merch wars: why free socks are walking all over t-shirts

Merch wars: why free socks are walking all over t-shirts

They're cheaper, lend themselves to great puns and save your prospects from buying their own.
Oct 26 2018 9:49AM
Adobe buys Marketo for $6.5 billion

Adobe buys Marketo for $6.5 billion

Bulks up cloud-based digital marketing business.
Sep 21 2018 11:53AM
Nine, eBay Australia try to onboard more identity data

Nine, eBay Australia try to onboard more identity data

Building composite pictures of customers and their intent.
Sep 11 2018 6:55AM
iiNet, Internode to compensate 11,000 users for slow NBN

iiNet, Internode to compensate 11,000 users for slow NBN

Latest ISPs to offer remedies.
Mar 20 2018 12:28PM
NBN plan marketing rules up for review this year

NBN plan marketing rules up for review this year

Variations among RSPs set to be tested.
Mar 14 2018 6:30AM
Internet providers face broadband marketing laws

Internet providers face broadband marketing laws

New bill aims to give the ACCC "teeth".
Feb 26 2018 11:56AM
Salesforce launches on AWS Sydney region

Salesforce launches on AWS Sydney region

Takes action on six years of promises.
Oct 17 2017 10:18AM
The rise of the personalised enterprise

The rise of the personalised enterprise

How IT, marketing and digital can align to deliver a next-generation customer experience.
Jul 31 2017 3:25PM
Aussie retailers tread fine line on proximity intelligence

Aussie retailers tread fine line on proximity intelligence

How to stop personalisation becoming more marketing pollution.
Oct 28 2015 6:35AM
NAB expands Salesforce to broker marketing

NAB expands Salesforce to broker marketing

Approaches pre-release for new cloud-based capability.
Sep 17 2015 12:00PM
Technology, through a banker’s lens

Technology, through a banker’s lens

How do you experiment when members expect credit unions to only spend on the technologies they absolutely need?
Oct 13 2014 11:44AM

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