Latest News
Jetstar's head of digital moves to Origin Energy
How the RBA's core banking overhaul helped Australia's pandemic response
Twitter, Google, Facebook CEOs defend key internet law
NSA ducks questions about backdoors in tech products
PJCIS slams loophole used by councils, others for telco metadata access
marketing
Woolworths pays record $1m fine for spamming customers
Sent 5 million emails despite unsubscribe attempts.
Jul 2 2020 6:49AM
Dan Murphy's looks to Netflix, Spotify for algorithm advice
Launches new Discovery Engine.
Dec 9 2019 1:52PM
NBN Co looks to retain customers and grow their "lifetime value"
Establishes a presence across seven Salesforce clouds.
Nov 21 2019 7:04AM
Domino's trials neural network to tailor pizza deals
Australian operation reveals test of nascent cloud service.
Aug 21 2019 6:59AM
Telstra rejigs how it markets products built by Agile teams
Confronts how to market constantly iterating products.
Aug 8 2019 6:50AM
NBN fixed wireless issues should be disclosed upfront, says ACCC
Marketing changes finally revealed.
Nov 21 2018 4:12PM
Merch wars: why free socks are walking all over t-shirts
They're cheaper, lend themselves to great puns and save your prospects from buying their own.
Oct 26 2018 9:49AM
Adobe buys Marketo for $6.5 billion
Bulks up cloud-based digital marketing business.
Sep 21 2018 11:53AM
Nine, eBay Australia try to onboard more identity data
Building composite pictures of customers and their intent.
Sep 11 2018 6:55AM
iiNet, Internode to compensate 11,000 users for slow NBN
Latest ISPs to offer remedies.
Mar 20 2018 12:28PM
NBN plan marketing rules up for review this year
Variations among RSPs set to be tested.
Mar 14 2018 6:30AM
Internet providers face broadband marketing laws
New bill aims to give the ACCC "teeth".
Feb 26 2018 11:56AM
Salesforce launches on AWS Sydney region
Takes action on six years of promises.
Oct 17 2017 10:18AM
The rise of the personalised enterprise
How IT, marketing and digital can align to deliver a next-generation customer experience.
Jul 31 2017 3:25PM
Aussie retailers tread fine line on proximity intelligence
How to stop personalisation becoming more marketing pollution.
Oct 28 2015 6:35AM
NAB expands Salesforce to broker marketing
Approaches pre-release for new cloud-based capability.
Sep 17 2015 12:00PM
Technology, through a banker’s lens
How do you experiment when members expect credit unions to only spend on the technologies they absolutely need?
Oct 13 2014 11:44AM
UK admissions authority makes millions selling student data
Sells student data to advertisers and mobile phone companies.
Mar 14 2014 6:46AM
Profiting from internal partnerships
Marketing and IT security: odd bedfellows?
Jan 28 2014 6:27AM
Open Universities makes students sticky
Less likely to drop out of studies.
Dec 11 2013 6:48AM
