Brad Howarth

Contributor - iTnews Special Reports

Recent articles by Brad Howarth

REA Group scales personalisation across both sides of its marketplace

REA Group scales personalisation across both sides of its marketplace

Applying B2C concepts to B2B customers.
Brad Howarth Oct 13 2026 5:00AM State of MarTech Report 2026
Colonial First State turns marketing automation into an always-on engagement engine

Colonial First State turns marketing automation into an always-on engagement engine

Connecting members to their super.
Brad Howarth Oct 5 2026 4:00AM State of MarTech Report 2026
DAFF’s export systems modernisation skips big-bang replacement

DAFF’s export systems modernisation skips big-bang replacement

Takes incremental approach.
Brad Howarth Sep 30 2026 5:00AM Public Sector Tech Report 2026
Bupa builds single customer view to personalise healthcare

Bupa builds single customer view to personalise healthcare

Data consolidation as a pathway to prediction.
Brad Howarth Sep 28 2026 5:00AM State of MarTech Report 2026
State of MarTech: AI and Personalisation

State of MarTech: AI and Personalisation

AI moves personalisation from content creation to decisioning.
Brad Howarth Sep 22 2026 4:00AM State of MarTech Report 2026
State of MarTech: Marketing Automation

State of MarTech: Marketing Automation

Evidence, economics, and discipline redefine automation.
Brad Howarth Sep 22 2026 4:00AM State of MarTech Report 2026
State of MarTech: CDP & CRM

State of MarTech: CDP & CRM

Reframing the customer data stack.
Brad Howarth Sep 21 2026 4:04PM State of MarTech Report 2026
Main Roads WA brings real-time visibility to traffic operations

Main Roads WA brings real-time visibility to traffic operations

Integrates data from 30 systems into a single view operational view.
Brad Howarth Sep 9 2026 1:05PM Public Sector Tech Report 2026
State of MarTech Report 2026

State of MarTech Report 2026

AI and Personalisation, CDP and CRM, and Marketing Automation.
Brad Howarth Sep 1 2026 8:00AM State of MarTech Report 2026
City of Casey quadruples open data engagement

City of Casey quadruples open data engagement

Takes customer-first approach to redesign.
Brad Howarth Aug 27 2026 4:00AM Public Sector Tech Report 2026
Public Sector Tech Report 2026

Public Sector Tech Report 2026

How Australian governments are making technology work harder.
Brad Howarth Aug 19 2026 2:00PM Public Sector Tech Report 2026
Public Sector Tech Report 2026: Federal Government

Public Sector Tech Report 2026: Federal Government

How federal government is building AI around trust.
Brad Howarth Aug 19 2026 12:22PM Public Sector Tech Report 2026
Public Sector Tech Report 2026: State Government

Public Sector Tech Report 2026: State Government

How state governments are making AI prove itself.
Brad Howarth Aug 19 2026 11:30AM Public Sector Tech Report 2026
Public Sector Tech Report 2026: Local Government

Public Sector Tech Report 2026: Local Government

How local governments are turning AI into advantage.
Brad Howarth Aug 19 2026 10:10AM Public Sector Tech Report 2026
Eightcap uses AI to scale compliance across global markets

Eightcap uses AI to scale compliance across global markets

AI handles volume while humans handle complexity.
Brad Howarth Aug 10 2026 6:00AM Software
Journey Beyond finds safer path to customer AI with agentic agents

Journey Beyond finds safer path to customer AI with agentic agents

Chatbot governance raises concerns.
Brad Howarth Aug 3 2026 6:00AM State of Data & AI 2026
Brickworks lays AI foundations with AI-powered data cleansing

Brickworks lays AI foundations with AI-powered data cleansing

Using AI to prepare data for AI.
Brad Howarth Jul 27 2026 9:53AM State of Data & AI 2026
State of Data & AI 2026

State of Data & AI 2026

Scaling AI, Agentic AI and Data Sovereignty & Compliance.
Brad Howarth Jul 21 2026 9:00AM State of Data & AI 2026
State of Data & AI 2026: Agentic AI

State of Data & AI 2026: Agentic AI

Journey Beyond finds safer path to customer AI with agentic agents.
Brad Howarth Jul 21 2026 6:00AM State of Data & AI 2026
State of Data & AI 2026: Scaling AI

State of Data & AI 2026: Scaling AI

Brickworks lays AI foundations with AI-powered data cleansing.
Brad Howarth Jul 21 2026 6:00AM State of Data & AI 2026

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