Mondelez to use gen AI tool to create marketing videos

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Plans to use it across cookie and chocolate brands.

Mondelez to use gen AI tool to create marketing videos
Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30 percent to 50 percent, a senior executive told Reuters. The packaged-food manufacturer began developing the tool last year with ad company Publicis Groupe and IT firm ...

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