Marketing

Afterpay rebuilds marketing ops with new CDP and data stack

Afterpay rebuilds marketing ops with new CDP and data stack

Block acquisition prompted upgrade of "scrappy" processes.
Eleanor Dickinson Jun 10 2025 6:35AM Marketing
David Jones shapes store design, lease negotiations with customer feedback

David Jones shapes store design, lease negotiations with customer feedback

Multiple parts of retail business benefit from "quick and meaningful data".
Kate Weber Jun 4 2025 4:18AM Marketing
Cushman & Wakefield cuts time to create property marketing

Cushman & Wakefield cuts time to create property marketing

Digital transformation boosts staff and customer satisfaction.
Kate Weber Mar 4 2025 6:46AM Marketing
Webjet creates tech-driven CMO role

Webjet creates tech-driven CMO role

Following demerger.
Kate Weber Jan 31 2025 6:48AM Marketing
AMP puts tech at forefront of new marketing delivery

AMP puts tech at forefront of new marketing delivery

Appoints Tina Cleary as new CMO.
Kate Weber Jan 15 2025 12:30PM Marketing
Freedom Furniture turns on AI-based search and personalisation

Freedom Furniture turns on AI-based search and personalisation

Boosts personalisation and sales.
Kate Weber Jan 9 2025 2:22PM Marketing
Petbarn uses AI tool to answer questions, recommend products

Petbarn uses AI tool to answer questions, recommend products

Marks 6000 responses within a month of launch.
Kate Weber Dec 18 2024 6:38AM Marketing
IAG treats generative AI as an "inclusive innovation"

IAG treats generative AI as an "inclusive innovation"

Splits use cases into three categories.
Kate Weber Dec 5 2024 6:41AM Financial Services
Norths Collective membership climbs on digital transformation

Norths Collective membership climbs on digital transformation

Builds customer engagement and lifetime value.
Kate Weber Nov 27 2024 6:55AM Marketing
Priceline deploys platform to raise local profile of its pharmacies

Priceline deploys platform to raise local profile of its pharmacies

Improves access to, and management of, local area marketing.
Kate Weber Nov 11 2024 6:45AM Marketing
Case Study: Interflora Australia cuts contact centre calls by up to 20 percent

Case Study: Interflora Australia cuts contact centre calls by up to 20 percent

Uplifts the customer experience.
Kate Weber Oct 31 2024 1:36PM Marketing
The Australian Ballet sets ops platform to improve coordination

The Australian Ballet sets ops platform to improve coordination

Makes myriad approvals easier to track.
Kate Weber Oct 30 2024 7:03AM Marketing
McDonald's Australia flips its project management fortunes

McDonald's Australia flips its project management fortunes

What it takes to deliver a 'fry-thru' pop-up restaurant in a park.
Kate Weber Oct 28 2024 6:52AM Marketing
Optus' AI experiment the latest in a digital drive to increase customer spend

Optus' AI experiment the latest in a digital drive to increase customer spend

Universal cart and personalisation efforts paying off.
Ry Crozier Oct 18 2024 6:52AM Marketing
CBA fined $7.5m for over 170 million more spam messages

CBA fined $7.5m for over 170 million more spam messages

Marketing messages mistakenly classified.
Ry Crozier Oct 17 2024 12:20AM Financial Services
Funlab ready to tap AI to assist customer engagement

Funlab ready to tap AI to assist customer engagement

Strike and Holey Moley operator "excited" to experiment.
Kate Weber Oct 16 2024 6:52AM Marketing
Flight Centre backs Salesforce's Data Cloud in customer service uplift

Flight Centre backs Salesforce's Data Cloud in customer service uplift

Wants to cut handling time, serve more customers in same timeframe.
Ry Crozier Oct 15 2024 5:10AM Marketing
Cover Story: Marketing's inevitable digital transformation

Cover Story: Marketing's inevitable digital transformation

How digital is impacting the marketing sector.
Kate Weber Oct 3 2024 2:37PM Marketing
TAL Australia “very early” in AI journey

TAL Australia “very early” in AI journey

“Investigating slowly”.
Digital Nation Staff Sep 24 2024 4:36PM Marketing
Thomson Reuters tackles marketing email fatigue with AI

Thomson Reuters tackles marketing email fatigue with AI

Improved marketing decisions, campaign engagement and ROI.
Kate Weber Sep 23 2024 2:50PM Marketing

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