salesforce

RACV sets data foundations to underpin AI in customer channels

RACV sets data foundations to underpin AI in customer channels

Initial focus in contact centre, plans expansion.
Ry Crozier Mar 19 2026 6:35AM Emerging Tech
Griffith University takes control of its student recruitment

Griffith University takes control of its student recruitment

Establishes clear line of sight across prospect pipeline, connects martech stack.
Ry Crozier Mar 16 2026 6:33AM Marketing
Craveable Brands has one eye on AI, and the other on the project failure rate

Craveable Brands has one eye on AI, and the other on the project failure rate

Hopes tech partners will help it de-risk adoption.
Ry Crozier Mar 12 2026 1:29PM Emerging Tech
IAG prepares integration engineering for AI

IAG prepares integration engineering for AI

Exploring AI augmentation.
Andrew Colley Mar 10 2026 6:45AM Software
Medibank uses data cloud to hit and maintain "gold standard" for marketing

Medibank uses data cloud to hit and maintain "gold standard" for marketing

Expands data-driven efforts to personalisation and onboarding.
Ry Crozier Mar 5 2026 1:35PM Marketing
Asahi Beverages targeting real-time sales insight

Asahi Beverages targeting real-time sales insight

As it prepares for AI.
Andrew Colley Mar 4 2026 6:50AM Emerging Tech
Telstra pushes forward with agentic AI plans

Telstra pushes forward with agentic AI plans

Chasing a "state of architecture" to deploy Agentforce.
Andrew Colley Mar 3 2026 6:33AM Software
Officeworks builds on its Salesforce core

Officeworks builds on its Salesforce core

Trains users in bid to harness more capabilities of the stack.
Ry Crozier Mar 2 2026 6:25AM Cloud
ANZ deploys Agentforce to supercharge new CRM system

ANZ deploys Agentforce to supercharge new CRM system

Used by business bankers and frontline teams.
Ry Crozier Feb 5 2026 11:15AM Financial Services
Google's Mandiant releases free Salesforce access control checker

Google's Mandiant releases free Salesforce access control checker

AuraInspector seeks to prevent data exposure through framework misconfigurations.
Juha Saarinen Jan 13 2026 12:55PM Security
Cochlear pilots voice-to-text Salesforce integration for lead management

Cochlear pilots voice-to-text Salesforce integration for lead management

For salespeople out on the road.
Ry Crozier Dec 11 2025 11:18AM Emerging Tech
ABC drops Salesforce for Braze

ABC drops Salesforce for Braze

In bid to boost audience engagement.
Zachariah Kelly Nov 6 2025 6:45AM Digital Nation
McPherson's creates AI agent for key account teams

McPherson's creates AI agent for key account teams

Australian beauty goods maker streamlines trade promotions.
Ry Crozier Oct 16 2025 12:28PM Marketing
Salesloft hacked via GitHub and AWS in March, Mandiant finds

Salesloft hacked via GitHub and AWS in March, Mandiant finds

Incident root cause clarified.
Juha Saarinen Sep 8 2025 6:57PM Security
Swinburne Uni folds DocuSign into processes across organisation

Swinburne Uni folds DocuSign into processes across organisation

On track to be operational in 21 functional areas by year-end.
Ry Crozier Aug 28 2025 12:50PM Governance
"Widespread data theft" hits Salesforce customers via third party

"Widespread data theft" hits Salesforce customers via third party

Speculation that breach may be connected to "ShinyHunters" hackers.
Juha Saarinen Aug 27 2025 5:09PM Security
Vic Police uses AI to reformat community-submitted crime reports

Vic Police uses AI to reformat community-submitted crime reports

Hopes to grow online reporting of non-urgent crime.
Ry Crozier Jul 14 2025 6:43AM Software
AGL taps AI agents in retail transformation

AGL taps AI agents in retail transformation

First use cases are internally-focused.
Ry Crozier Jul 9 2025 6:53AM Cloud
El Jannah backs Salesforce martech stack to support store expansion

El Jannah backs Salesforce martech stack to support store expansion

Charcoal chicken chain looks to AI use cases.
Ry Crozier Jul 3 2025 12:23PM Marketing
Norths Collective marketing chief to leave in August

Norths Collective marketing chief to leave in August

After over 13 years.
Kate Weber Jun 24 2025 6:35AM Leadership

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