Marketing

Mondelez to use gen AI tool to create marketing videos

Mondelez to use gen AI tool to create marketing videos

Plans to use it across cookie and chocolate brands.
Jessica DiNapoli Oct 27 2025 9:15AM Marketing
IAG bolsters martech stack to drive customer engagement

IAG bolsters martech stack to drive customer engagement

Increases investment in Adobe ecosystem.
Ry Crozier Oct 23 2025 10:45AM Marketing
McPherson's creates AI agent for key account teams

McPherson's creates AI agent for key account teams

Australian beauty goods maker streamlines trade promotions.
Ry Crozier Oct 16 2025 12:28PM Marketing
Hoyts highlights its mobile-first journey

Hoyts highlights its mobile-first journey

Podcast: As part of a continued digital transformation.
Kate Weber Oct 13 2025 6:28AM Software
Australian Gas Infrastructure Group in second phase of CRM transformation

Australian Gas Infrastructure Group in second phase of CRM transformation

Aims to uplift marketing and outbound communications.
Ry Crozier Sep 25 2025 12:27PM Marketing
State of MarTech

State of MarTech

Content creation, data management & digital experience.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
State of MarTech: Content Creation

State of MarTech: Content Creation

Seven West Media, Challenger and NOW Finance.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
State of MarTech: Data Management

State of MarTech: Data Management

Accent Group, SBS and Brighter Super.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
State of MarTech: Digital Experience

State of MarTech: Digital Experience

Challenger, NOW Finance and Brighter Super.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
David Jones seeks '360-degree' customer view from unified data

David Jones seeks '360-degree' customer view from unified data

Focuses on personalised customer communications.
Eleanor Dickinson Aug 1 2025 6:41AM Marketing
Australia Post brings Adobe into customer experience transformation

Australia Post brings Adobe into customer experience transformation

Will use AI capabilities to scale its content production.
Ry Crozier Jul 24 2025 12:05PM Marketing
UNSW invests in martech stack to bolster students' 'lifetime' loyalty

UNSW invests in martech stack to bolster students' 'lifetime' loyalty

Looks to stand up Adobe Experience Platform.
Eleanor Dickinson Jul 22 2025 6:13AM Marketing
El Jannah backs Salesforce martech stack to support store expansion

El Jannah backs Salesforce martech stack to support store expansion

Charcoal chicken chain looks to AI use cases.
Ry Crozier Jul 3 2025 12:23PM Marketing
L'Oréal links consumer spend uplift to CDP rollout

L'Oréal links consumer spend uplift to CDP rollout

Plans to add AI next.
Kate Weber Jul 3 2025 12:18PM Marketing
Woolworths Group consolidates 30,000 marketing assets into Adobe platform

Woolworths Group consolidates 30,000 marketing assets into Adobe platform

Creates “single source of truth” for marketing teams.
Eleanor Dickinson Jul 2 2025 6:18AM Digital Nation
Adelaide University stands up its digital stack

Adelaide University stands up its digital stack

Case Study: Creates a full student experience ahead of 2026 opening.
Kate Weber Jun 26 2025 1:35PM Marketing
Webjet Group appoints tech-based marketing chief

Webjet Group appoints tech-based marketing chief

Taps Funlab's chief marketing officer for role.
Kate Weber Jun 12 2025 12:30PM Marketing
Afterpay rebuilds marketing ops with new CDP and data stack

Afterpay rebuilds marketing ops with new CDP and data stack

Block acquisition prompted upgrade of "scrappy" processes.
Eleanor Dickinson Jun 10 2025 6:35AM Marketing
David Jones shapes store design, lease negotiations with customer feedback

David Jones shapes store design, lease negotiations with customer feedback

Multiple parts of retail business benefit from "quick and meaningful data".
Kate Weber Jun 4 2025 4:18AM Marketing
Cushman & Wakefield cuts time to create property marketing

Cushman & Wakefield cuts time to create property marketing

Digital transformation boosts staff and customer satisfaction.
Kate Weber Mar 4 2025 6:46AM Marketing

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