Soush Googles growth

Online advertising providers Soush, has reported a growth surge since signing an agreement with Google to supply advertising solutions to Soush’s online publishers.

The agreement allows the online advertising reseller to supply Google advertising to online publishing solves one of the major problems surrounding online advertising – total coverage of unsold advertising space.

“When a web site doesn’t sell an inventory for an ad, Google will run it’s product in the background continually thereby making revenue for the publisher and us," Karl Morris general manager of Soush said. "We re-skin reformat the ad’s look and feel to suit the web site.”

Soush has secured four new online publishers -adding to its existing 18 online partnerships - as a direct result through this Google deal, Morris said.

Hotel.com.au; Needtoescape.com.au; Bebo.com and Photobucket.com, will all source their A/NZ advertising through Soush. Their revenues will be generated by both display and the Google’s sponsored search advertising

“Since our partnership with Google our revenue has grown, our costs have changed only slightly,” he said.