Marketing

Meta's oversight board to investigate posts about Australian Indigenous vote

Meta's oversight board to investigate posts about Australian Indigenous vote

Meta to examine two cases on handling of potentially misleading posts.
Praveen Menon Feb 9 2024 2:11PM Marketing
Google rebrands Bard chatbot as Gemini, rolls out paid subscription

Google rebrands Bard chatbot as Gemini, rolls out paid subscription

Google renamed its Bard chatbot after the new artificial intelligence that is powering it, called Gemini.
Jeffrey Dastin Feb 9 2024 2:11PM Marketing
Case Study: Directed Technologies rethinks scale and data

Case Study: Directed Technologies rethinks scale and data

Transforms monolithic database into a microservices architecture.
Kate Weber Jan 22 2024 12:15PM Marketing
Case study: Sydney Water simplifies its fragmented customer experience

Case study: Sydney Water simplifies its fragmented customer experience

Streamlines CX platform.
Kate Weber , Athina Mallis Jan 16 2024 3:03PM Marketing
Case study: Sumo Energy automates its customer feedback processes

Case study: Sumo Energy automates its customer feedback processes

Uplift in NPS score.
Athina Mallis Dec 7 2023 2:42PM Marketing
Opinion: Brand marketers, never waste a good crisis

Opinion: Brand marketers, never waste a good crisis

Use a crisis to your advantage.
Beau Ushay Nov 30 2023 11:25AM Marketing
X could lose close to US$75 million by year-end as advertisers pull out

X could lose close to US$75 million by year-end as advertisers pull out

Major brands pausing marketing campaigns.
Staff Writer Nov 27 2023 8:52AM Marketing
How Fisher and Paykel stays customer first

How Fisher and Paykel stays customer first

According to chief digital officer, Rudi Khoury.
Athina Mallis Nov 16 2023 1:42PM Marketing
Data is the key to everything when driving personalisation: Domino's CRM lead

Data is the key to everything when driving personalisation: Domino's CRM lead

Speaks at Twilio Signal in Singapore.
Athina Mallis Nov 15 2023 5:13PM Marketing
Case study: How RMIT Online managed the rollout of 20 new courses during lockdown

Case study: How RMIT Online managed the rollout of 20 new courses during lockdown

Streamlined workflows.
Athina Mallis Nov 8 2023 12:45PM Marketing
Case study: BFT simplifies its payment processes

Case study: BFT simplifies its payment processes

Easier domestic and international transfer of money.
Athina Mallis Nov 1 2023 11:30AM Marketing
Opinion: Do actions speak louder than words?

Opinion: Do actions speak louder than words?

What you do and say when it comes to brand hygiene.
Beau Ushay Nov 1 2023 9:00AM Marketing
Case study: Freedom Furniture uses data to gain customer trust

Case study: Freedom Furniture uses data to gain customer trust

Increased web traffic and customer repurchase.
Athina Mallis Oct 24 2023 11:46AM Marketing
Three CMOs on how they gain their customers' trust

Three CMOs on how they gain their customers' trust

CMOs of CBA, Canva and Telstra speak at SXSW.
Athina Mallis Oct 23 2023 2:37PM Marketing
Opinion: Data veracity helps cement your data governance policy in trust

Opinion: Data veracity helps cement your data governance policy in trust

Finding truthfulness in data sets.
Colin Dominish Oct 12 2023 12:48PM Marketing
Case study: Melbourne Renegades create all year online fan engagement

Case study: Melbourne Renegades create all year online fan engagement

BBL and WBBL team launched online fan platform.
Athina Mallis Oct 5 2023 4:07PM Marketing
Case study: How Domain democratised its data

Case study: How Domain democratised its data

Needed a bigger central data functionality.
Athina Mallis Oct 4 2023 3:16PM Marketing
Using data and analytics to help leaders make better decisions

Using data and analytics to help leaders make better decisions

Insights from Digital As Usual: AI, Automation and Analytics.
Athina Mallis Oct 3 2023 3:06PM Marketing
Opinion: What does the future of the marketing function look like?

Opinion: What does the future of the marketing function look like?

Going back to marketing basics.
Beau Ushay Sep 28 2023 11:24AM Marketing
Meta showcases new AI assistant, Facebook-streaming glasses

Meta showcases new AI assistant, Facebook-streaming glasses

Slate of AI-powered products.
Katie Paul and Anna Tong Sep 28 2023 9:33AM Marketing

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