Marketing

X could lose close to US$75 million by year-end as advertisers pull out

X could lose close to US$75 million by year-end as advertisers pull out

Major brands pausing marketing campaigns.
Staff Writer Nov 27 2023 8:52AM Marketing
How Fisher and Paykel stays customer first

How Fisher and Paykel stays customer first

According to chief digital officer, Rudi Khoury.
Athina Mallis Nov 16 2023 1:42PM Marketing
Data is the key to everything when driving personalisation: Domino's CRM lead

Data is the key to everything when driving personalisation: Domino's CRM lead

Speaks at Twilio Signal in Singapore.
Athina Mallis Nov 15 2023 5:13PM Marketing
Case study: How RMIT Online managed the rollout of 20 new courses during lockdown

Case study: How RMIT Online managed the rollout of 20 new courses during lockdown

Streamlined workflows.
Athina Mallis Nov 8 2023 12:45PM Marketing
Case study: BFT simplifies its payment processes

Case study: BFT simplifies its payment processes

Easier domestic and international transfer of money.
Athina Mallis Nov 1 2023 11:30AM Marketing
Opinion: Do actions speak louder than words?

Opinion: Do actions speak louder than words?

What you do and say when it comes to brand hygiene.
Beau Ushay Nov 1 2023 9:00AM Marketing
Case study: Freedom Furniture uses data to gain customer trust

Case study: Freedom Furniture uses data to gain customer trust

Increased web traffic and customer repurchase.
Athina Mallis Oct 24 2023 11:46AM Marketing
Three CMOs on how they gain their customers' trust

Three CMOs on how they gain their customers' trust

CMOs of CBA, Canva and Telstra speak at SXSW.
Athina Mallis Oct 23 2023 2:37PM Marketing
Opinion: Data veracity helps cement your data governance policy in trust

Opinion: Data veracity helps cement your data governance policy in trust

Finding truthfulness in data sets.
Colin Dominish Oct 12 2023 12:48PM Marketing
Case study: Melbourne Renegades create all year online fan engagement

Case study: Melbourne Renegades create all year online fan engagement

BBL and WBBL team launched online fan platform.
Athina Mallis Oct 5 2023 4:07PM Marketing
Case study: How Domain democratised its data

Case study: How Domain democratised its data

Needed a bigger central data functionality.
Athina Mallis Oct 4 2023 3:16PM Marketing
Using data and analytics to help leaders make better decisions

Using data and analytics to help leaders make better decisions

Insights from Digital As Usual: AI, Automation and Analytics.
Athina Mallis Oct 3 2023 3:06PM Marketing
Opinion: What does the future of the marketing function look like?

Opinion: What does the future of the marketing function look like?

Going back to marketing basics.
Beau Ushay Sep 28 2023 11:24AM Marketing
Meta showcases new AI assistant, Facebook-streaming glasses

Meta showcases new AI assistant, Facebook-streaming glasses

Slate of AI-powered products.
Katie Paul and Anna Tong Sep 28 2023 9:33AM Marketing
Case study: How meetmagic turns a simple meeting into a charitable act

Case study: How meetmagic turns a simple meeting into a charitable act

When a meeting happens on the platform money goes to charity.
Athina Mallis Sep 26 2023 12:30PM Marketing
Case study: The Shire of Denmark integrates an online platform to increase community engagement

Case study: The Shire of Denmark integrates an online platform to increase community engagement

Using the platform for general communications and emergencies.
Athina Mallis Sep 21 2023 10:10AM Marketing
Case study: Rinnai Australia uses automation to reduce IT ticketing times

Case study: Rinnai Australia uses automation to reduce IT ticketing times

Twenty five percent reduction in tickets.
Athina Mallis Aug 28 2023 9:33AM Marketing
Majority of CDP spend driven by retail and digital media enterprises: Juniper Research

Majority of CDP spend driven by retail and digital media enterprises: Juniper Research

Spending to hit $5.2bn by 2028.
Digital Nation Staff Aug 23 2023 10:50AM Marketing
Opinion: Brand versus performance can advertising be both?

Opinion: Brand versus performance can advertising be both?

Which one is more important?
Beau Ushay Aug 23 2023 9:00AM Marketing
Case Study: Frucor Suntory increases staff productivity through streamlining solutions

Case Study: Frucor Suntory increases staff productivity through streamlining solutions

Increasing sales revenue and productivity.
Athina Mallis Aug 22 2023 1:09PM Marketing

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