Marketing

Case study: Freedom Furniture uses data to gain customer trust

Case study: Freedom Furniture uses data to gain customer trust

Increased web traffic and customer repurchase.
Athina Mallis Oct 24 2023 11:46AM Marketing
Three CMOs on how they gain their customers' trust

Three CMOs on how they gain their customers' trust

CMOs of CBA, Canva and Telstra speak at SXSW.
Athina Mallis Oct 23 2023 2:37PM Marketing
Opinion: Data veracity helps cement your data governance policy in trust

Opinion: Data veracity helps cement your data governance policy in trust

Finding truthfulness in data sets.
Colin Dominish Oct 12 2023 12:48PM Marketing
Case study: Melbourne Renegades create all year online fan engagement

Case study: Melbourne Renegades create all year online fan engagement

BBL and WBBL team launched online fan platform.
Athina Mallis Oct 5 2023 4:07PM Marketing
Case study: How Domain democratised its data

Case study: How Domain democratised its data

Needed a bigger central data functionality.
Athina Mallis Oct 4 2023 3:16PM Marketing
Using data and analytics to help leaders make better decisions

Using data and analytics to help leaders make better decisions

Insights from Digital As Usual: AI, Automation and Analytics.
Athina Mallis Oct 3 2023 3:06PM Marketing
Opinion: What does the future of the marketing function look like?

Opinion: What does the future of the marketing function look like?

Going back to marketing basics.
Beau Ushay Sep 28 2023 11:24AM Marketing
Meta showcases new AI assistant, Facebook-streaming glasses

Meta showcases new AI assistant, Facebook-streaming glasses

Slate of AI-powered products.
Katie Paul and Anna Tong Sep 28 2023 9:33AM Marketing
Case study: How meetmagic turns a simple meeting into a charitable act

Case study: How meetmagic turns a simple meeting into a charitable act

When a meeting happens on the platform money goes to charity.
Athina Mallis Sep 26 2023 12:30PM Marketing
Case study: The Shire of Denmark integrates an online platform to increase community engagement

Case study: The Shire of Denmark integrates an online platform to increase community engagement

Using the platform for general communications and emergencies.
Athina Mallis Sep 21 2023 10:10AM Marketing
Case study: Rinnai Australia uses automation to reduce IT ticketing times

Case study: Rinnai Australia uses automation to reduce IT ticketing times

Twenty five percent reduction in tickets.
Athina Mallis Aug 28 2023 9:33AM Marketing
Majority of CDP spend driven by retail and digital media enterprises: Juniper Research

Majority of CDP spend driven by retail and digital media enterprises: Juniper Research

Spending to hit $5.2bn by 2028.
Digital Nation Staff Aug 23 2023 10:50AM Marketing
Opinion: Brand versus performance can advertising be both?

Opinion: Brand versus performance can advertising be both?

Which one is more important?
Beau Ushay Aug 23 2023 9:00AM Marketing
Case Study: Frucor Suntory increases staff productivity through streamlining solutions

Case Study: Frucor Suntory increases staff productivity through streamlining solutions

Increasing sales revenue and productivity.
Athina Mallis Aug 22 2023 1:09PM Marketing
How Mecca takes advantage of viral moments to connect with customers

How Mecca takes advantage of viral moments to connect with customers

Harnessing data and analytics.
Athina Mallis Aug 10 2023 12:29PM Marketing
Opinion: Fervour, fandom and frauds - There's no thought leadership on Threads

Opinion: Fervour, fandom and frauds - There's no thought leadership on Threads

New platform, new opportunity for so-called thought leaders.
Beau Ushay Jul 25 2023 11:00AM Marketing
Long road ahead for Netflix following password sharing crackdown

Long road ahead for Netflix following password sharing crackdown

Shares of the streaming giant dropped 8 percent.
Samrhitha A Jul 21 2023 9:43AM Marketing
Why can’t retailers fix their age-old problems?

Why can’t retailers fix their age-old problems?

Nothing and everything has changed.
Tom Enright Jul 19 2023 9:10AM Marketing
CX leaders need to focus more on service rather than branding: report

CX leaders need to focus more on service rather than branding: report

Bringing human-centric experiences back.
Athina Mallis Jul 11 2023 12:14PM Marketing
Case study: SA Department for Education finds a better way to scale student data

Case study: SA Department for Education finds a better way to scale student data

Getting more out of their data.
Athina Mallis Jul 5 2023 2:00PM Marketing

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