Marketing

Case study: How meetmagic turns a simple meeting into a charitable act

Case study: How meetmagic turns a simple meeting into a charitable act

When a meeting happens on the platform money goes to charity.
Athina Mallis Sep 26 2023 12:30PM Marketing
Case study: The Shire of Denmark integrates an online platform to increase community engagement

Case study: The Shire of Denmark integrates an online platform to increase community engagement

Using the platform for general communications and emergencies.
Athina Mallis Sep 21 2023 10:10AM Marketing
Case study: Rinnai Australia uses automation to reduce IT ticketing times

Case study: Rinnai Australia uses automation to reduce IT ticketing times

Twenty five percent reduction in tickets.
Athina Mallis Aug 28 2023 9:33AM Marketing
Majority of CDP spend driven by retail and digital media enterprises: Juniper Research

Majority of CDP spend driven by retail and digital media enterprises: Juniper Research

Spending to hit $5.2bn by 2028.
Digital Nation Staff Aug 23 2023 10:50AM Marketing
Opinion: Brand versus performance can advertising be both?

Opinion: Brand versus performance can advertising be both?

Which one is more important?
Beau Ushay Aug 23 2023 9:00AM Marketing
Case Study: Frucor Suntory increases staff productivity through streamlining solutions

Case Study: Frucor Suntory increases staff productivity through streamlining solutions

Increasing sales revenue and productivity.
Athina Mallis Aug 22 2023 1:09PM Marketing
How Mecca takes advantage of viral moments to connect with customers

How Mecca takes advantage of viral moments to connect with customers

Harnessing data and analytics.
Athina Mallis Aug 10 2023 12:29PM Marketing
Opinion: Fervour, fandom and frauds - There's no thought leadership on Threads

Opinion: Fervour, fandom and frauds - There's no thought leadership on Threads

New platform, new opportunity for so-called thought leaders.
Beau Ushay Jul 25 2023 11:00AM Marketing
Long road ahead for Netflix following password sharing crackdown

Long road ahead for Netflix following password sharing crackdown

Shares of the streaming giant dropped 8 percent.
Samrhitha A Jul 21 2023 9:43AM Marketing
Why can’t retailers fix their age-old problems?

Why can’t retailers fix their age-old problems?

Nothing and everything has changed.
Tom Enright Jul 19 2023 9:10AM Marketing
CX leaders need to focus more on service rather than branding: report

CX leaders need to focus more on service rather than branding: report

Bringing human-centric experiences back.
Athina Mallis Jul 11 2023 12:14PM Marketing
Case study: SA Department for Education finds a better way to scale student data

Case study: SA Department for Education finds a better way to scale student data

Getting more out of their data.
Athina Mallis Jul 5 2023 2:00PM Marketing
Case study: Thinktank automates its lending processes to grow customers

Case study: Thinktank automates its lending processes to grow customers

Increased business volumes.
Athina Mallis Jun 28 2023 1:16PM Marketing
Column: The great unwinding, martech under fire

Column: The great unwinding, martech under fire

Is it martech's day of reckoning?
Beau Ushay Jun 27 2023 9:31AM Marketing
The journey from marketing strategy to execution

The journey from marketing strategy to execution

Using digital tools for marketing strategies.
Athina Mallis Jun 22 2023 10:19AM Marketing
Using data to bring customers and brands together

Using data to bring customers and brands together

The impact of data and analytics on marketing.
Athina Mallis Jun 15 2023 9:50AM Marketing
How brands can better utilise the single view of a customer

How brands can better utilise the single view of a customer

Tailoring better messages to customers.
Athina Mallis Jun 15 2023 9:00AM Marketing
Case Study: me&u creates better visibility over its customers

Case Study: me&u creates better visibility over its customers

Reducing activation time.
Athina Mallis Jun 14 2023 11:46AM Marketing
Column: Focus where it matters to build a better marketing function

Column: Focus where it matters to build a better marketing function

Are things moving fast for marketers?
Beau Ushay May 30 2023 9:00AM Marketing
To have good CX, make your experience forgettable

To have good CX, make your experience forgettable

Relationship between service and experience.
Athina Mallis May 26 2023 10:16AM Marketing

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