Marketing

Australian Open 2024 tapped AI for wider audience reach

Australian Open 2024 tapped AI for wider audience reach

Roland Garros, also known as the French Open, adopts similar methods.
Digital Nation Staff Jun 21 2024 3:38PM Marketing
Case Study: Toowoomba Regional Council enhances resident services

Case Study: Toowoomba Regional Council enhances resident services

Via its wider digital transformation including digital meters.
Kate Weber Jun 19 2024 5:22PM Marketing
How MECCA built out its omnichannel experience

How MECCA built out its omnichannel experience

Bringing the in-store experience online.
Digital Nation Staff Jun 18 2024 4:21PM Marketing
Spotlight Group centralises communication for 12,000 staff

Spotlight Group centralises communication for 12,000 staff

Through new ‘Central’ platform.
Kate Weber Jun 12 2024 10:00AM Marketing
AGL to transform consumer business with $150m Kaluza stake

AGL to transform consumer business with $150m Kaluza stake

Will move 4 million customers onto Kaluza platform.
Eleanor Dickinson Jun 12 2024 9:24AM Marketing
Case Study: Honan Insurance Group boosts customer and staff experience

Case Study: Honan Insurance Group boosts customer and staff experience

Via uplifting its strata quotation process. 
Kate Weber May 29 2024 2:28PM Marketing
Woolworths’ Cartology builds digital screen footprint

Woolworths’ Cartology builds digital screen footprint

Roll out to be complete by July. 
Digital Nation Staff May 28 2024 11:13AM Marketing
Telco complaints hold steady

Telco complaints hold steady

Latest data shows there were 3.3 complaints per 10,000 services. 
Digital Nation Staff May 14 2024 2:53PM Marketing
Feeling overwhelmed sees 74 percent of consumers abandon carts: Accenture

Feeling overwhelmed sees 74 percent of consumers abandon carts: Accenture

However, consumers are “ready” to adopt generative AI tools. 
Digital Nation Staff May 13 2024 3:07PM Marketing
Opinion: Can a fraction too much friction improve customer experience?

Opinion: Can a fraction too much friction improve customer experience?

insights from Digital Nation columnist, Beau Ushay.
Beau Ushay May 7 2024 4:21PM Marketing
Groupon optimises pricing and distribution processes

Groupon optimises pricing and distribution processes

In partnership with Siteminder.
Digital Nation Staff Apr 23 2024 3:08PM Marketing
X vows to 'robustly challenge' Australia order to remove stabbing posts

X vows to 'robustly challenge' Australia order to remove stabbing posts

eSafety demands the company remove some posts related to the stabbing of a bishop in Sydney.
Staff Writer Apr 22 2024 4:29PM Marketing
Westpac customers land open banking home loan benefits

Westpac customers land open banking home loan benefits

As it integrates NextGen across all brands.
Digital Nation Staff Apr 18 2024 5:14PM Marketing
Singtel rules out selling Australian unit Optus

Singtel rules out selling Australian unit Optus

Said there was no "impending deal" to divest its Australian telecom unit Optus.
Staff Writer Apr 3 2024 4:52PM Marketing
Bendigo Bank uplifts the customer broker experience

Bendigo Bank uplifts the customer broker experience

Via its new digital lending platform. 
Digital Nation Staff Apr 3 2024 10:58AM Marketing
Case Study: South East Water uplifts its digital transformation work

Case Study: South East Water uplifts its digital transformation work

Boosts efficiencies.
Kate Weber Mar 20 2024 4:35PM Marketing
Case Study: Sydney FC sees match day revenue increase of up to 370 percent

Case Study: Sydney FC sees match day revenue increase of up to 370 percent

After building out full-service experience for supporters.
Kate Weber Mar 13 2024 11:27AM Marketing
Case Study: Catapult Sports boost efficiencies

Case Study: Catapult Sports boost efficiencies

Under new platform implementation.
Kate Weber Feb 21 2024 4:35PM Marketing
Case Study: Village Roadshow gamifies its skills program

Case Study: Village Roadshow gamifies its skills program

Part of a 12-week course.
Kate Weber Feb 14 2024 2:07PM Marketing
Qld gov smart ticketing project hits 11 million trips

Qld gov smart ticketing project hits 11 million trips

On trains and trams.
Digital Nation Staff Feb 9 2024 3:09PM Marketing

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