Groupon optimises pricing and distribution processes

E-commerce marketplace Groupon has integrated a new platform aimed at optimising its pricing and distribution processes to create a better customer experience.

Groupon embedded SiteMinder's channel manager solution to its global operations to simplify the user journey plus introduced new offerings for hoteliers and customers.

The partnership between Groupon and SiteMinder is said to reduce friction in interactions with hoteliers as it aids in creating better deals.

Its expected this will give customers greater access to a higher range of properties and destinations, within the booking process.

Brian Heyel, global head of travel at Groupon said, “The integration of SiteMinder's powerful channel management solution represents a pivotal moment in Groupon's transformative journey, offering customers expanded choices for hotels.

“This reinforces our commitment to personalized and efficient services, enabling effective capacity management and dynamic pricing optimization during sales peaks,” Heyel said.

James Bishop, vice president for ecosystem and strategic partnerships at SiteMinder added, “By partnering with Groupon, we are providing our customers the opportunity to feature on a growing platform where more guests are now shopping for stays”.