Marketing

Loyalty program success depends on activity not volume

Loyalty program success depends on activity not volume

Interaction and personalisation are key focus areas for 2022.
Andrew Birmingham , VB Templeman Dec 15 2021 3:34PM Marketing
CFO position holds massive potential for lagging banks, says Bain

CFO position holds massive potential for lagging banks, says Bain

Industry typically data laggards.
Digital Nation Staff Dec 15 2021 10:30AM Marketing
COVER STORY: The best loyalty programs remove friction across the whole life cycle

COVER STORY: The best loyalty programs remove friction across the whole life cycle

Brands need to manage a dozen key moments.
Andrew Birmingham Dec 8 2021 8:20AM Marketing
Mini-documentary: Loyalty programs focus on ease of use to drive engagement

Mini-documentary: Loyalty programs focus on ease of use to drive engagement

Reward, promote and engage.
Andrew Birmingham , VB Templeman Dec 7 2021 7:00AM Marketing
How SelfWealth manages its explosive growth in customer numbers

How SelfWealth manages its explosive growth in customer numbers

Trading platform grows by 500 per cent while stock market doubles in size.
VB Templeman Dec 6 2021 12:55PM Marketing
Gartner: Advertising Technology at the Crossroads

Gartner: Advertising Technology at the Crossroads

Consumers are not enamoured with the greatest global surveillance system in the history of humanity. Adtech's trajectory changes
Adriel Tey Nov 24 2021 7:50AM Marketing
Video games drive social connection during pandemic

Video games drive social connection during pandemic

Not just entertainment tool but driver of communication and interaction.
VB Templeman , Tom Duvall Nov 23 2021 12:27PM Marketing
Case Study: HIA bolsters customer acquisition with marketing platform upgrade

Case Study: HIA bolsters customer acquisition with marketing platform upgrade

Experience prepares company for future upgrades.
VB Templeman , Tom Duvall Nov 22 2021 6:30AM Marketing
Macro Advertising, and Seeing the Data Forest for the Trees

Macro Advertising, and Seeing the Data Forest for the Trees

The programmatic era of advertising data obsession stemmed in large part from easy availability.
Eric Schmitt Nov 18 2021 7:00AM Marketing
Marketing automation valuable when customised effectively

Marketing automation valuable when customised effectively

A tool that many get wrong.
VB Templeman , Tom Duvall Nov 16 2021 7:01AM Marketing
Automation drives marketing success but complexity torments delivery

Automation drives marketing success but complexity torments delivery

Difficult data integrations, onboarding problems, headcount intensive.
VB Templeman Nov 15 2021 5:02PM Marketing
Gartner: Retail 2022 — Betting Big On Digitalised Stores

Gartner: Retail 2022 — Betting Big On Digitalised Stores

Physical stores vital to long-lasting customer relationships.
Robert Hetu Nov 11 2021 7:00AM Marketing
Data driving operational efficiency for property and construction

Data driving operational efficiency for property and construction

Normalising unstructured data crucial for optimised performance.
VB Templeman , Tom Duvall Nov 11 2021 7:00AM Marketing
Opinion: The Transference of Expectation meets The Great Resignation

Opinion: The Transference of Expectation meets The Great Resignation

Customer experience in focus.
Beau Ushay Nov 10 2021 12:15PM Marketing
Why Laing O'Rourke says sustainability is good for business

Why Laing O'Rourke says sustainability is good for business

Sets net zero and gender parity targets.
VB Templeman , Tom Duvall Nov 10 2021 7:00AM Marketing
Supply chains to be held to new standard, says Bain

Supply chains to be held to new standard, says Bain

Traceability the key to future success.
Tom Duvall Nov 10 2021 7:00AM HR
Opinion: Marketing — Ensuring an inclusive boardroom

Opinion: Marketing — Ensuring an inclusive boardroom

Marketing under-represented at a board level.
Cheryl Hayman Nov 9 2021 6:00AM Marketing
Huge loss for IAB Europe and (another) GDPR train wreck for adtech

Huge loss for IAB Europe and (another) GDPR train wreck for adtech

Turns out those annoying cookie consent popups are illegal.
Andrew Birmingham Nov 7 2021 7:37PM Marketing
Public sector doubles market average improvements in CX success

Public sector doubles market average improvements in CX success

Improvements to citizen's lived experience.
Tom Duvall Nov 5 2021 7:00AM Marketing
Energy sector improving on empathy metrics but more work to be done, says KPMG

Energy sector improving on empathy metrics but more work to be done, says KPMG

Focus on integrity and personalisation.
Tom Duvall Nov 4 2021 7:00AM Marketing

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