Marketing

Value of B2B marketing is increased with alignment

Value of B2B marketing is increased with alignment

Prioritise account-based strategy.
Jeffrey L Cohen Feb 22 2022 9:40AM Marketing
Brands on older versions of Google Analytics face higher fraud risks

Brands on older versions of Google Analytics face higher fraud risks

Attackers use python scripts to write data into Google Analytics and commit ad fraud or attribution fraud.
Andrew Birmingham Feb 22 2022 6:54AM Marketing
The Trade Desk turns off Open Bidding as it goes after Google again

The Trade Desk turns off Open Bidding as it goes after Google again

Attacks "opaque and harmful privileges of the walled gardens."
Andrew Birmingham Feb 16 2022 9:42AM Marketing
Difficult martech decisions only get harder with less marketing budget…

Difficult martech decisions only get harder with less marketing budget…

Framework for marketing decision making.
Jeff Goldberg Feb 14 2022 9:21AM Marketing
Case Study: BizCover augments the agent experience

Case Study: BizCover augments the agent experience

Invests in Genesys and Salesforce.
Velvet-Belle Templeman Feb 10 2022 11:24AM Marketing
Case Study: PlayHQ leverages graph technologies for sports administration

Case Study: PlayHQ leverages graph technologies for sports administration

Deploys Neo4j and Snowflake.
Velvet-Belle Templeman Feb 9 2022 1:05PM Marketing
Digital advertising will exceed $US750B by 2026

Digital advertising will exceed $US750B by 2026

In app advertising will drive growth
Staff Writers Feb 8 2022 9:21AM Marketing
As APAC wealth rises, ride sharing will drive consumer mobility

As APAC wealth rises, ride sharing will drive consumer mobility

Consumers will experience personal mobility much earlier.
Staff Writers Feb 1 2022 8:26AM Marketing
Analytics maturity rising to achieve ESG goals: Melbourne Business School and Kearney

Analytics maturity rising to achieve ESG goals: Melbourne Business School and Kearney

Strategies vary between the E, S and G.
Velvet-Belle Templeman Jan 28 2022 10:15AM Marketing
AFL, Crypto.com deal raises questions about brand purpose and duty of care

AFL, Crypto.com deal raises questions about brand purpose and duty of care

How much risk is too much risk for brand alignment?
Athina Mallis Jan 21 2022 8:00AM Marketing
US states allege Facebook and Google CEOs oversaw illegal deal

US states allege Facebook and Google CEOs oversaw illegal deal

"Project Bernanke" lined Google's pockets, hurt publishers, states allege.
Andrew Birmingham Jan 17 2022 7:34AM Marketing
Digital Nation Australia subscription competition winners

Digital Nation Australia subscription competition winners

Thanks to the more than 3000 people who subscribed! And the winners are...
Andrew Birmingham Jan 11 2022 2:32PM Marketing
Setting targets tor your marketing KPIs can destroy them as KPIs. Here’s What To Do About It…

Setting targets tor your marketing KPIs can destroy them as KPIs. Here’s What To Do About It…

When a measure becomes a target, it ceases to be a good measure
Augie Ray Jan 10 2022 9:33AM Marketing
ANA investigation into programmatic media buying aims to eliminate waste

ANA investigation into programmatic media buying aims to eliminate waste

PwC appointed to lead study.
Velvet-Belle Templeman Dec 22 2021 11:13AM Marketing
Loyalty program success depends on activity not volume

Loyalty program success depends on activity not volume

Interaction and personalisation are key focus areas for 2022.
Andrew Birmingham , Velvet-Belle Templeman Dec 15 2021 3:34PM Marketing
CFO position holds massive potential for lagging banks, says Bain

CFO position holds massive potential for lagging banks, says Bain

Industry typically data laggards.
Digital Nation Staff Dec 15 2021 10:30AM Marketing
COVER STORY: The best loyalty programs remove friction across the whole life cycle

COVER STORY: The best loyalty programs remove friction across the whole life cycle

Brands need to manage a dozen key moments.
Andrew Birmingham Dec 8 2021 8:20AM Marketing
Mini-documentary: Loyalty programs focus on ease of use to drive engagement

Mini-documentary: Loyalty programs focus on ease of use to drive engagement

Reward, promote and engage.
Andrew Birmingham , Velvet-Belle Templeman Dec 7 2021 7:00AM Marketing
How SelfWealth manages its explosive growth in customer numbers

How SelfWealth manages its explosive growth in customer numbers

Trading platform grows by 500 per cent while stock market doubles in size.
Velvet-Belle Templeman Dec 6 2021 12:55PM Marketing

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