Marketing

Why Laing O'Rourke says sustainability is good for business

Why Laing O'Rourke says sustainability is good for business

Sets net zero and gender parity targets.
VB Templeman , Tom Duvall Nov 10 2021 7:00AM Marketing
Opinion: Marketing — Ensuring an inclusive boardroom

Opinion: Marketing — Ensuring an inclusive boardroom

Marketing under-represented at a board level.
Cheryl Hayman Nov 9 2021 6:00AM Marketing
Huge loss for IAB Europe and (another) GDPR train wreck for adtech

Huge loss for IAB Europe and (another) GDPR train wreck for adtech

Turns out those annoying cookie consent popups are illegal.
Andrew Birmingham Nov 7 2021 7:37PM Marketing
Public sector doubles market average improvements in CX success

Public sector doubles market average improvements in CX success

Improvements to citizen's lived experience.
Tom Duvall Nov 5 2021 7:00AM Marketing
Energy sector improving on empathy metrics but more work to be done, says KPMG

Energy sector improving on empathy metrics but more work to be done, says KPMG

Focus on integrity and personalisation.
Tom Duvall Nov 4 2021 7:00AM Marketing
Retail sector outperforms in customer experience

Retail sector outperforms in customer experience

Maintains leading position.
Tom Duvall Nov 3 2021 7:00AM Marketing
Customer centricity in the spotlight: KPMG

Customer centricity in the spotlight: KPMG

Highlights retail, energy and the public sector.
Tom Duvall Nov 2 2021 1:30PM Finance
Case study: Tasmanian Health Service overcomes data wars

Case study: Tasmanian Health Service overcomes data wars

Near real time data, and dealing with cultural pushback.
VB Templeman Nov 2 2021 12:10PM Marketing
Case Study: BizCover responds to dramatic shifts in customer behaviour

Case Study: BizCover responds to dramatic shifts in customer behaviour

Directs focus to customer journeys.
VB Templeman Nov 1 2021 7:00AM Finance
FAANGA now MAANGA as Facebook morphs into Meta

FAANGA now MAANGA as Facebook morphs into Meta

Google did it first.
Andrew Birmingham Oct 29 2021 7:06AM Marketing
Business continuity planning proved crucial: Nestlé supply chain chief

Business continuity planning proved crucial: Nestlé supply chain chief

Industry had to rethink operational structures.
VB Templeman , Tom Duvall Oct 29 2021 7:00AM Marketing
Case Study: Lucky timing and smart strategy pays dividends at Amart

Case Study: Lucky timing and smart strategy pays dividends at Amart

Credits CRM platform for business' ability to adapt.
VB Templeman Oct 28 2021 7:00AM Marketing
CM Group and Cheetah Digital announce merger

CM Group and Cheetah Digital announce merger

Martech landscape starting to resemble the competitive market of mid-last decade.
Digital Nation Staff Oct 22 2021 8:30AM Marketing
In the US, CMOs have accelerated digital transformation: Deloitte

In the US, CMOs have accelerated digital transformation: Deloitte

Measurable business metrics trump CX as the driver.
Digital Nation Staff Oct 21 2021 3:30PM Marketing
Case Study: A decade's worth of digital helped Purebaby grow through lockdowns

Case Study: A decade's worth of digital helped Purebaby grow through lockdowns

Enhances customer engagement.
VB Templeman , Tom Duvall Oct 20 2021 7:00AM Marketing
Q: The trick to effective personalisation? A: Don’t do personalisation

Q: The trick to effective personalisation? A: Don’t do personalisation

Over-personalisation perceived as "creepy".
Alex De Fursac Gash Oct 19 2021 12:19PM Marketing
AI content generation could drive $800B personalisation revolution: BCG

AI content generation could drive $800B personalisation revolution: BCG

Marketers tell us: gains yes, but choose your moments
Andrew Birmingham , VB Templeman Oct 14 2021 3:00PM Emerging Tech
Westpac, Commbank using digital to address social needs of customers

Westpac, Commbank using digital to address social needs of customers

Protect against abusive behaviour and gambling.
Digital Nation Staff Oct 14 2021 7:04AM Marketing
When is Platform? What is an Ecosystem? What is a Market?

When is Platform? What is an Ecosystem? What is a Market?

Wide implications for data and analytics.
Andrew White Oct 12 2021 11:20AM Marketing
Tech sector dominates Kantar BrandZ Global 100 survey

Tech sector dominates Kantar BrandZ Global 100 survey

And emerging tech brands are rising swiftly
Tom Duvall Oct 11 2021 1:14PM Marketing

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