Marketing

Successful CXOs tie CX projects to executive level outcomes: Forrester

Successful CXOs tie CX projects to executive level outcomes: Forrester

Increased revenue, decreased costs and improved resilience.
Velvet-Belle Templeman May 10 2022 4:04PM Marketing
How Norths Collective personalises their customer’s journey

How Norths Collective personalises their customer’s journey

Personalisation through email.
Athina Mallis May 6 2022 10:27AM Marketing
Personalisation strategies need to be built from the ground up

Personalisation strategies need to be built from the ground up

Personalisation is in two categories.
Athina Mallis May 5 2022 11:29AM Marketing
Martech industry pushing 10,000 vendor solutions: Martech Map 2022

Martech industry pushing 10,000 vendor solutions: Martech Map 2022

Number of solutions up 24 percent since 2020.
Velvet-Belle Templeman May 4 2022 11:50AM Marketing
COVER STORY: Why Personalisation failed, and how it is now evolving

COVER STORY: Why Personalisation failed, and how it is now evolving

Customers and marketers wanted different outcomes.
Athina Mallis May 3 2022 7:24AM Marketing
Will brands binge Netflix advertising?

Will brands binge Netflix advertising?

How disruptive is Netflix advertising play?
Brad Jashinsky, Gartner Apr 26 2022 12:01AM Marketing
Queensland University of Technology invests in digital agility

Queensland University of Technology invests in digital agility

Co-designs digital engagement platform with Salesforce.
Velvet-Belle Templeman Apr 21 2022 2:18PM Marketing
Case Study: Clean Up Australia tidies up its dirty data

Case Study: Clean Up Australia tidies up its dirty data

Leverages insights for waste management reform.
Velvet-Belle Templeman Apr 20 2022 7:00AM Marketing
Case Study: From blast and spray to personalised customer engagement at Forty Winks

Case Study: From blast and spray to personalised customer engagement at Forty Winks

Little value in data before investing in an omnichannel solution
Velvet-Belle Templeman Apr 19 2022 7:00AM Marketing
Derek Laney switches to Slack

Derek Laney switches to Slack

Last of the local market tech pioneers
Andrew Birmingham Apr 12 2022 8:40AM Marketing
Loyalty creates a strong bond between retailer and consumer: Salesforce VP

Loyalty creates a strong bond between retailer and consumer: Salesforce VP

Loyalty is important for a retailer.
Athina Mallis Apr 11 2022 7:00AM Marketing
EU Digital and Data Strategy Shifting into High Gear – Ecosystems Watch Out

EU Digital and Data Strategy Shifting into High Gear – Ecosystems Watch Out

Reshaping how digital and data ecosystems operate
Andrew White Mar 28 2022 8:09AM Marketing
Consumers reward brands for strong personalisation, says Coles exec

Consumers reward brands for strong personalisation, says Coles exec

80 percent of customers expect personalisation.
Andrew Birmingham Mar 17 2022 5:35PM Marketing
Data and analytics no longer optional for business: Deloitte

Data and analytics no longer optional for business: Deloitte

Integration crucial for timely decision-making.
Velvet-Belle Templeman Mar 10 2022 11:40AM Marketing
Data story-telling drives demand for communications skills

Data story-telling drives demand for communications skills

Data scientists improve their soft skills.
Velvet-Belle Templeman Mar 10 2022 10:06AM Marketing
SaaS models evolve into data as an asset

SaaS models evolve into data as an asset

Skill levels differ based on business type.
Velvet-Belle Templeman Mar 9 2022 2:19PM Marketing
In data science rarer skills are the most in demand

In data science rarer skills are the most in demand

Machine learning, coding and communications skills.
Velvet-Belle Templeman Mar 9 2022 10:07AM Marketing
Can personalisation impact digital commerce performance?

Can personalisation impact digital commerce performance?

Delivering a connected journey.
Alex De Fursac Gash Feb 28 2022 10:36AM Marketing
How Commbank says it humanises the service delivery experience

How Commbank says it humanises the service delivery experience

Developing deeper relationships.
Velvet-Belle Templeman Feb 24 2022 10:48AM Marketing

Log In

  |  Forgot your password?