Marketing

Will brands binge Netflix advertising?

Will brands binge Netflix advertising?

How disruptive is Netflix advertising play?
Brad Jashinsky, Gartner Apr 26 2022 12:01AM Marketing
Queensland University of Technology invests in digital agility

Queensland University of Technology invests in digital agility

Co-designs digital engagement platform with Salesforce.
VB Templeman Apr 21 2022 2:18PM Marketing
Case Study: Clean Up Australia tidies up its dirty data

Case Study: Clean Up Australia tidies up its dirty data

Leverages insights for waste management reform.
VB Templeman Apr 20 2022 7:00AM Marketing
Case Study: From blast and spray to personalised customer engagement at Forty Winks

Case Study: From blast and spray to personalised customer engagement at Forty Winks

Little value in data before investing in an omnichannel solution
VB Templeman Apr 19 2022 7:00AM Marketing
Derek Laney switches to Slack

Derek Laney switches to Slack

Last of the local market tech pioneers
Andrew Birmingham Apr 12 2022 8:40AM Marketing
Loyalty creates a strong bond between retailer and consumer: Salesforce VP

Loyalty creates a strong bond between retailer and consumer: Salesforce VP

Loyalty is important for a retailer.
Athina Mallis Apr 11 2022 7:00AM Marketing
EU Digital and Data Strategy Shifting into High Gear – Ecosystems Watch Out

EU Digital and Data Strategy Shifting into High Gear – Ecosystems Watch Out

Reshaping how digital and data ecosystems operate
Andrew White Mar 28 2022 8:09AM Marketing
Consumers reward brands for strong personalisation, says Coles exec

Consumers reward brands for strong personalisation, says Coles exec

80 percent of customers expect personalisation.
Andrew Birmingham Mar 17 2022 5:35PM Marketing
Data and analytics no longer optional for business: Deloitte

Data and analytics no longer optional for business: Deloitte

Integration crucial for timely decision-making.
VB Templeman Mar 10 2022 11:40AM Marketing
Data story-telling drives demand for communications skills

Data story-telling drives demand for communications skills

Data scientists improve their soft skills.
VB Templeman Mar 10 2022 10:06AM Marketing
SaaS models evolve into data as an asset

SaaS models evolve into data as an asset

Skill levels differ based on business type.
VB Templeman Mar 9 2022 2:19PM Marketing
In data science rarer skills are the most in demand

In data science rarer skills are the most in demand

Machine learning, coding and communications skills.
VB Templeman Mar 9 2022 10:07AM Marketing
Can personalisation impact digital commerce performance?

Can personalisation impact digital commerce performance?

Delivering a connected journey.
Alex De Fursac Gash Feb 28 2022 10:36AM Marketing
How Commbank says it humanises the service delivery experience

How Commbank says it humanises the service delivery experience

Developing deeper relationships.
VB Templeman Feb 24 2022 10:48AM Marketing
Value of B2B marketing is increased with alignment

Value of B2B marketing is increased with alignment

Prioritise account-based strategy.
Jeffrey L Cohen Feb 22 2022 9:40AM Marketing
Brands on older versions of Google Analytics face higher fraud risks

Brands on older versions of Google Analytics face higher fraud risks

Attackers use python scripts to write data into Google Analytics and commit ad fraud or attribution fraud.
Andrew Birmingham Feb 22 2022 6:54AM Marketing
The Trade Desk turns off Open Bidding as it goes after Google again

The Trade Desk turns off Open Bidding as it goes after Google again

Attacks "opaque and harmful privileges of the walled gardens."
Andrew Birmingham Feb 16 2022 9:42AM Marketing
Difficult martech decisions only get harder with less marketing budget…

Difficult martech decisions only get harder with less marketing budget…

Framework for marketing decision making.
Jeff Goldberg Feb 14 2022 9:21AM Marketing

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