Marketing

Data story-telling drives demand for communications skills

Data story-telling drives demand for communications skills

Data scientists improve their soft skills.
VB Templeman Mar 10 2022 10:06AM Marketing
SaaS models evolve into data as an asset

SaaS models evolve into data as an asset

Skill levels differ based on business type.
VB Templeman Mar 9 2022 2:19PM Marketing
In data science rarer skills are the most in demand

In data science rarer skills are the most in demand

Machine learning, coding and communications skills.
VB Templeman Mar 9 2022 10:07AM Marketing
Can personalisation impact digital commerce performance?

Can personalisation impact digital commerce performance?

Delivering a connected journey.
Alex De Fursac Gash Feb 28 2022 10:36AM Marketing
How Commbank says it humanises the service delivery experience

How Commbank says it humanises the service delivery experience

Developing deeper relationships.
VB Templeman Feb 24 2022 10:48AM Marketing
Value of B2B marketing is increased with alignment

Value of B2B marketing is increased with alignment

Prioritise account-based strategy.
Jeffrey L Cohen Feb 22 2022 9:40AM Marketing
Brands on older versions of Google Analytics face higher fraud risks

Brands on older versions of Google Analytics face higher fraud risks

Attackers use python scripts to write data into Google Analytics and commit ad fraud or attribution fraud.
Andrew Birmingham Feb 22 2022 6:54AM Marketing
The Trade Desk turns off Open Bidding as it goes after Google again

The Trade Desk turns off Open Bidding as it goes after Google again

Attacks "opaque and harmful privileges of the walled gardens."
Andrew Birmingham Feb 16 2022 9:42AM Marketing
Difficult martech decisions only get harder with less marketing budget…

Difficult martech decisions only get harder with less marketing budget…

Framework for marketing decision making.
Jeff Goldberg Feb 14 2022 9:21AM Marketing
Case Study: BizCover augments the agent experience

Case Study: BizCover augments the agent experience

Invests in Genesys and Salesforce.
VB Templeman Feb 10 2022 11:24AM Marketing
Case Study: PlayHQ leverages graph technologies for sports administration

Case Study: PlayHQ leverages graph technologies for sports administration

Deploys Neo4j and Snowflake.
VB Templeman Feb 9 2022 1:05PM Marketing
Digital advertising will exceed $US750B by 2026

Digital advertising will exceed $US750B by 2026

In app advertising will drive growth
Staff Writers Feb 8 2022 9:21AM Marketing
As APAC wealth rises, ride sharing will drive consumer mobility

As APAC wealth rises, ride sharing will drive consumer mobility

Consumers will experience personal mobility much earlier.
Staff Writers Feb 1 2022 8:26AM Marketing
Analytics maturity rising to achieve ESG goals: Melbourne Business School and Kearney

Analytics maturity rising to achieve ESG goals: Melbourne Business School and Kearney

Strategies vary between the E, S and G.
VB Templeman Jan 28 2022 10:15AM Marketing
AFL, Crypto.com deal raises questions about brand purpose and duty of care

AFL, Crypto.com deal raises questions about brand purpose and duty of care

How much risk is too much risk for brand alignment?
Athina Mallis Jan 21 2022 8:00AM Marketing
US states allege Facebook and Google CEOs oversaw illegal deal

US states allege Facebook and Google CEOs oversaw illegal deal

"Project Bernanke" lined Google's pockets, hurt publishers, states allege.
Andrew Birmingham Jan 17 2022 7:34AM Marketing
Digital Nation Australia subscription competition winners

Digital Nation Australia subscription competition winners

Thanks to the more than 3000 people who subscribed! And the winners are...
Andrew Birmingham Jan 11 2022 2:32PM Marketing
Setting targets tor your marketing KPIs can destroy them as KPIs. Here’s What To Do About It…

Setting targets tor your marketing KPIs can destroy them as KPIs. Here’s What To Do About It…

When a measure becomes a target, it ceases to be a good measure
Augie Ray Jan 10 2022 9:33AM Marketing
ANA investigation into programmatic media buying aims to eliminate waste

ANA investigation into programmatic media buying aims to eliminate waste

PwC appointed to lead study.
VB Templeman Dec 22 2021 11:13AM Marketing

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