Marketing

Derek Laney switches to Slack

Derek Laney switches to Slack

Last of the local market tech pioneers
Andrew Birmingham Apr 12 2022 8:40AM Marketing
Loyalty creates a strong bond between retailer and consumer: Salesforce VP

Loyalty creates a strong bond between retailer and consumer: Salesforce VP

Loyalty is important for a retailer.
Athina Mallis Apr 11 2022 7:00AM Marketing
EU Digital and Data Strategy Shifting into High Gear – Ecosystems Watch Out

EU Digital and Data Strategy Shifting into High Gear – Ecosystems Watch Out

Reshaping how digital and data ecosystems operate
Andrew White Mar 28 2022 8:09AM Marketing
Consumers reward brands for strong personalisation, says Coles exec

Consumers reward brands for strong personalisation, says Coles exec

80 percent of customers expect personalisation.
Andrew Birmingham Mar 17 2022 5:35PM Marketing
Data and analytics no longer optional for business: Deloitte

Data and analytics no longer optional for business: Deloitte

Integration crucial for timely decision-making.
VB Templeman Mar 10 2022 11:40AM Marketing
Data story-telling drives demand for communications skills

Data story-telling drives demand for communications skills

Data scientists improve their soft skills.
VB Templeman Mar 10 2022 10:06AM Marketing
SaaS models evolve into data as an asset

SaaS models evolve into data as an asset

Skill levels differ based on business type.
VB Templeman Mar 9 2022 2:19PM Marketing
In data science rarer skills are the most in demand

In data science rarer skills are the most in demand

Machine learning, coding and communications skills.
VB Templeman Mar 9 2022 10:07AM Marketing
Can personalisation impact digital commerce performance?

Can personalisation impact digital commerce performance?

Delivering a connected journey.
Alex De Fursac Gash Feb 28 2022 10:36AM Marketing
How Commbank says it humanises the service delivery experience

How Commbank says it humanises the service delivery experience

Developing deeper relationships.
VB Templeman Feb 24 2022 10:48AM Marketing
Value of B2B marketing is increased with alignment

Value of B2B marketing is increased with alignment

Prioritise account-based strategy.
Jeffrey L Cohen Feb 22 2022 9:40AM Marketing
Brands on older versions of Google Analytics face higher fraud risks

Brands on older versions of Google Analytics face higher fraud risks

Attackers use python scripts to write data into Google Analytics and commit ad fraud or attribution fraud.
Andrew Birmingham Feb 22 2022 6:54AM Marketing
The Trade Desk turns off Open Bidding as it goes after Google again

The Trade Desk turns off Open Bidding as it goes after Google again

Attacks "opaque and harmful privileges of the walled gardens."
Andrew Birmingham Feb 16 2022 9:42AM Marketing
Difficult martech decisions only get harder with less marketing budget…

Difficult martech decisions only get harder with less marketing budget…

Framework for marketing decision making.
Jeff Goldberg Feb 14 2022 9:21AM Marketing
Case Study: BizCover augments the agent experience

Case Study: BizCover augments the agent experience

Invests in Genesys and Salesforce.
VB Templeman Feb 10 2022 11:24AM Marketing
Case Study: PlayHQ leverages graph technologies for sports administration

Case Study: PlayHQ leverages graph technologies for sports administration

Deploys Neo4j and Snowflake.
VB Templeman Feb 9 2022 1:05PM Marketing
Digital advertising will exceed $US750B by 2026

Digital advertising will exceed $US750B by 2026

In app advertising will drive growth
Staff Writers Feb 8 2022 9:21AM Marketing
As APAC wealth rises, ride sharing will drive consumer mobility

As APAC wealth rises, ride sharing will drive consumer mobility

Consumers will experience personal mobility much earlier.
Staff Writers Feb 1 2022 8:26AM Marketing
Analytics maturity rising to achieve ESG goals: Melbourne Business School and Kearney

Analytics maturity rising to achieve ESG goals: Melbourne Business School and Kearney

Strategies vary between the E, S and G.
VB Templeman Jan 28 2022 10:15AM Marketing

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