Recent articles by Augie Ray

GPT-4 and AI can enhance or kill your brand–which depends on what you do next

GPT-4 and AI can enhance or kill your brand–which depends on what you do next

The complex relationship between AI and CX.
Augie Ray Mar 24 2023 10:31AM Emerging Tech
Seven ways for corporations to be ethical

Seven ways for corporations to be ethical

Starting 2023 on an ethical footing.
Augie Ray Jan 9 2023 11:22AM Governance
Setting targets tor your marketing KPIs can destroy them as KPIs. Here’s What To Do About It…

Setting targets tor your marketing KPIs can destroy them as KPIs. Here’s What To Do About It…

When a measure becomes a target, it ceases to be a good measure
Augie Ray Jan 10 2022 9:33AM Marketing

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