Alex De Fursac Gash

Recent articles by Alex De Fursac Gash

Can personalisation impact digital commerce performance?

Can personalisation impact digital commerce performance?

Delivering a connected journey.
Alex De Fursac Gash Feb 28 2022 10:36AM Marketing
Q: The trick to effective personalisation? A: Don’t do personalisation

Q: The trick to effective personalisation? A: Don’t do personalisation

Over-personalisation perceived as "creepy".
Alex De Fursac Gash Oct 19 2021 12:19PM Marketing

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