Marketing

Elon Musk completes $44 billion acquisition of Twitter

Elon Musk completes $44 billion acquisition of Twitter

Fires company's top leadership.
Staff Writer Oct 28 2022 12:35PM Marketing
Seven West Media turns to gaming to enhance its BVOD service

Seven West Media turns to gaming to enhance its BVOD service

To launch next year.
Athina Mallis Oct 27 2022 5:42PM Marketing
Alphabet's miss fans inflation fears across digital advertising

Alphabet's miss fans inflation fears across digital advertising

Ad spend slowing, job cuts to come.
Sheila Dang and Eva Mathews Oct 26 2022 11:30AM Marketing
CASE STUDY: Amaysim finds a more effective way to lift and shift data

CASE STUDY: Amaysim finds a more effective way to lift and shift data

Workers to focus on higher value add.
Velvet-Belle Templeman Oct 24 2022 2:59PM Marketing
Snap's slowing ad growth sends inflation fears through tech sector

Snap's slowing ad growth sends inflation fears through tech sector

Results cast a shadow on the rest of the forecasting season.
Sheila Dang Oct 21 2022 9:47AM Marketing
Digital ad market shows 'signs of life' but economy clouds 2023 outlook

Digital ad market shows 'signs of life' but economy clouds 2023 outlook

Predictions for the upcoming results season.
Sheila Dang and Katie Paul Oct 20 2022 9:28AM Marketing
Content needs explode as L'Oreal manages 'the messy middle'

Content needs explode as L'Oreal manages 'the messy middle'

Innovation needs to scale.
Andrew Birmingham Oct 20 2022 4:21AM Marketing
Sitecore bets on best-of-breed, with its composable digital experience platform

Sitecore bets on best-of-breed, with its composable digital experience platform

Launches three key new products.
Andrew Birmingham Oct 20 2022 2:17AM Marketing
Azerion launches adverting auction platform Improve Digital in APAC

Azerion launches adverting auction platform Improve Digital in APAC

Ads across publishing sites and video games.
Digital Nation Staff Oct 17 2022 2:37PM Marketing
Ad-based Netflix accounts to launch early November

Ad-based Netflix accounts to launch early November

$6.99 a month for Aussie users.
Dawn Chmielewski and Lisa Richwine Oct 14 2022 9:03AM Marketing
Roblox says policing virtual world is like 'shutting down speakeasies'

Roblox says policing virtual world is like 'shutting down speakeasies'

According to its chief scientist.
Dawn Chmielewski and Jeffrey Dastin Oct 12 2022 11:18AM Marketing
It's about the customer, not you, says Boost Juice founder, Janine Allis

It's about the customer, not you, says Boost Juice founder, Janine Allis

‘When others say no, say yes.’
Velvet-Belle Templeman Oct 10 2022 6:30AM Marketing
Gartner: companies still ignoring the opportunity of marketing analytics

Gartner: companies still ignoring the opportunity of marketing analytics

Impediments include data management challenges, cognitive biases.
Digital Nation Staff Sep 19 2022 9:17AM Marketing
Align to the c-suite to accelerate customer service performance

Align to the c-suite to accelerate customer service performance

Focus on talent, digitisation and growth.
Andrew Schumacher Sep 13 2022 9:28AM Marketing
Roblox to launch 3D advertising next year

Roblox to launch 3D advertising next year

Diversify revenue stream beyond in-game purchases.
Staff Writer Sep 12 2022 1:07PM Marketing
Disney CEO lays out early plan for digital future

Disney CEO lays out early plan for digital future

Avoids using the word 'metaverse'.
Dawn Chmielewski Sep 12 2022 1:02PM Marketing
Indonesia's GoTo looks to raise $1 billion via convertible bonds -sources

Indonesia's GoTo looks to raise $1 billion via convertible bonds -sources

Company backed by Alibaba Group and SoftBank.
Anshuman Daga Aug 31 2022 11:36AM Marketing
Amperity expands into APAC, appoints Billy Loizou as area VP

Amperity expands into APAC, appoints Billy Loizou as area VP

Loizou previously at Cheetah Digital.
Digital Nation Staff Aug 25 2022 10:50AM Marketing
Twitter staff bail in face of Musk battle, whistleblower complaint

Twitter staff bail in face of Musk battle, whistleblower complaint

Attrition running at 18 percent
Sheila Dang and Nivedita Balu Aug 25 2022 8:06AM Marketing
NFTs worth US$100 million stolen in past year

NFTs worth US$100 million stolen in past year

Security compromises via social media soared.
Elizabeth Howcroft Aug 25 2022 8:06AM Marketing

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