Marketing

Roblox says policing virtual world is like 'shutting down speakeasies'

Roblox says policing virtual world is like 'shutting down speakeasies'

According to its chief scientist.
Dawn Chmielewski and Jeffrey Dastin Oct 12 2022 11:18AM Marketing
It's about the customer, not you, says Boost Juice founder, Janine Allis

It's about the customer, not you, says Boost Juice founder, Janine Allis

‘When others say no, say yes.’
VB Templeman Oct 10 2022 6:30AM Marketing
Gartner: companies still ignoring the opportunity of marketing analytics

Gartner: companies still ignoring the opportunity of marketing analytics

Impediments include data management challenges, cognitive biases.
Digital Nation Staff Sep 19 2022 9:17AM Marketing
Align to the c-suite to accelerate customer service performance

Align to the c-suite to accelerate customer service performance

Focus on talent, digitisation and growth.
Andrew Schumacher Sep 13 2022 9:28AM Marketing
Roblox to launch 3D advertising next year

Roblox to launch 3D advertising next year

Diversify revenue stream beyond in-game purchases.
Staff Writer Sep 12 2022 1:07PM Marketing
Disney CEO lays out early plan for digital future

Disney CEO lays out early plan for digital future

Avoids using the word 'metaverse'.
Dawn Chmielewski Sep 12 2022 1:02PM Marketing
Indonesia's GoTo looks to raise $1 billion via convertible bonds -sources

Indonesia's GoTo looks to raise $1 billion via convertible bonds -sources

Company backed by Alibaba Group and SoftBank.
Anshuman Daga Aug 31 2022 11:36AM Marketing
Amperity expands into APAC, appoints Billy Loizou as area VP

Amperity expands into APAC, appoints Billy Loizou as area VP

Loizou previously at Cheetah Digital.
Digital Nation Staff Aug 25 2022 10:50AM Marketing
Twitter staff bail in face of Musk battle, whistleblower complaint

Twitter staff bail in face of Musk battle, whistleblower complaint

Attrition running at 18 percent
Sheila Dang and Nivedita Balu Aug 25 2022 8:06AM Marketing
NFTs worth US$100 million stolen in past year

NFTs worth US$100 million stolen in past year

Security compromises via social media soared.
Elizabeth Howcroft Aug 25 2022 8:06AM Marketing
Huge surge to cloud based contact centres

Huge surge to cloud based contact centres

From $US5B to $15B in five years.
Digital Nation Staff Aug 22 2022 8:55AM Marketing
Google’s latest cookie delay puts privacy sandbox in the trough of disillusionment

Google’s latest cookie delay puts privacy sandbox in the trough of disillusionment

Demise delayed.
Mike Froggatt Aug 22 2022 8:29AM Marketing
TikTok acts early on paid political posts ahead of U.S. midterms

TikTok acts early on paid political posts ahead of U.S. midterms

Influencers targeted
Sheila Dang Aug 18 2022 7:22AM Marketing
How marketers should take advantage of TikTok

How marketers should take advantage of TikTok

Building trust.
Athina Mallis Aug 18 2022 7:00AM Marketing
COVER STORY: Marketing to Gen Z isn’t all memes and viral moments

COVER STORY: Marketing to Gen Z isn’t all memes and viral moments

How brands can grab the attention of Gen Z.
Athina Mallis Aug 18 2022 6:00AM Marketing
CommBank’s mobile banking app beats ANZ, NAB, Suncorp and Westpac: Forrester

CommBank’s mobile banking app beats ANZ, NAB, Suncorp and Westpac: Forrester

Functionality and user experience.
VB Templeman Aug 16 2022 1:59PM Marketing
Relevance is customer and situationally specific

Relevance is customer and situationally specific

Crucial in times of uncertainty.
Mark McDonald Aug 16 2022 11:12AM Marketing
In-store and online retail cannot be separate: Alquemie Group executive chairman

In-store and online retail cannot be separate: Alquemie Group executive chairman

Hybrid experience is essential.
Athina Mallis Aug 12 2022 10:13AM Marketing
Crypto exchange Coinbase posts loss as trading volumes plunge

Crypto exchange Coinbase posts loss as trading volumes plunge

Shares down 6 percent.
Staff Writer Aug 10 2022 6:45AM Marketing
Thoma Bravo buys Ping Identity for US$2.4 billion

Thoma Bravo buys Ping Identity for US$2.4 billion

Cybersecurity sector that has been one of the big winners of the pandemic.
Akash Sriram Aug 4 2022 6:30AM Marketing

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