Twitter under Musk: Crazy is easy, now comes the hard part

By

A wild first 72 hours. Hate speech surges. Musk posts then deletes an insane conspiracy theory. It's only Monday.

Twitter under Musk: Crazy is easy, now comes the hard part
Overspending on Twitter Inc for $44 billion was the easy part. Now, Tesla Chief Executive Elon Musk must prove why he believes that Twitter is worth 10 times that amount and turn around a social media platform that he has spent months ridiculing. Earlier this month, the outspoken billionaire ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:

Most Read Articles

Afterpay rebuilds marketing ops with new CDP and data stack

Afterpay rebuilds marketing ops with new CDP and data stack

Webjet Group appoints tech-based marketing chief

Webjet Group appoints tech-based marketing chief

David Jones shapes store design, lease negotiations with customer feedback

David Jones shapes store design, lease negotiations with customer feedback

How MECCA built out its omnichannel experience

How MECCA built out its omnichannel experience

Log In

  |  Forgot your password?