Marketing

Column: What is more important for quality marketing, trust or familiarity?

Column: What is more important for quality marketing, trust or familiarity?

Is it more important to be trusted, or remembered?
Beau Ushay Jan 23 2023 9:06AM Marketing
How much advertising revenue Twitter lost during the final months of 2022

How much advertising revenue Twitter lost during the final months of 2022

14 out of 30 top advertisers stopped spending.
Jessica DiNapoli and Richa Naidu Jan 20 2023 9:26AM Marketing
The ins and outs of Digital Currency Group

The ins and outs of Digital Currency Group

Owns CoinDesk and Genesis.
Elizabeth Howcroft and Hannah Lang Jan 13 2023 9:08AM Marketing
Column: Can AI and creativity coexist?

Column: Can AI and creativity coexist?

ChatGPT causing waves.
Beau Ushay Dec 15 2022 11:42AM Marketing
Three trends for CMOs in 2023: Gartner

Three trends for CMOs in 2023: Gartner

Shifting customer behaviours to disruptive market dynamics.
Digital Nation Staff Dec 14 2022 11:05AM Marketing
Banking and superannuation customer experience quality dropped: Forrester

Banking and superannuation customer experience quality dropped: Forrester

Based off Australian CX Index.
Digital Nation Staff Dec 14 2022 8:50AM Marketing
Case Study: BHP website upgrade pivotal to improving speed to market, usability

Case Study: BHP website upgrade pivotal to improving speed to market, usability

Need to tame bloated information architecture.
Andrew Birmingham Dec 13 2022 5:35AM Marketing
Case study: How La Trobe University sets its data students up for success

Case study: How La Trobe University sets its data students up for success

Preparing students for their future.
Athina Mallis Dec 5 2022 12:12PM Marketing
BlackRock's chief executive says crypto technology is still relevant

BlackRock's chief executive says crypto technology is still relevant

FTX showed "misbehaviours".
Carolina Mandl Dec 1 2022 9:33AM Marketing
Crypto lender BlockFi files for bankruptcy as FTX carnage continues

Crypto lender BlockFi files for bankruptcy as FTX carnage continues

Another one bites the dust.
Hannah Lang, Niket Nishant and Manya Saini Nov 29 2022 9:54AM Marketing
Microsoft expected to offer EU concessions to keep Activision deal alive

Microsoft expected to offer EU concessions to keep Activision deal alive

Deal is still in limbo.
Foo Yun Chee Nov 29 2022 9:54AM Marketing
Digital advertising adds $94B to GDP: IAB Australia

Digital advertising adds $94B to GDP: IAB Australia

Economic and community benefits.
Velvet-Belle Templeman Nov 24 2022 1:55PM Marketing
YouTube expands shopping features to combat digital ad slowdown

YouTube expands shopping features to combat digital ad slowdown

Feature being tested in US.
Staff Writer Nov 17 2022 5:39AM Marketing
Deliveroo is deliverooted down under

Deliveroo is deliverooted down under

Food delivery firm pulls out of Australia.
Andrew Birmingham Nov 16 2022 4:57PM Marketing
FTX's founder says he didn't see warning signs

FTX's founder says he didn't see warning signs

Another chapter in the FTX debacle.
Staff Writer Nov 15 2022 4:06PM Marketing
Amazon plans to slash 10,000 jobs

Amazon plans to slash 10,000 jobs

Follows Meta's job cuts.
Jeffrey Dastin Nov 15 2022 4:06PM Marketing
Tech buying basics: campaign or conversation?

Tech buying basics: campaign or conversation?

Rising above the noise.
Derry Finkeldey Nov 15 2022 11:41AM Marketing
US lays claim to US$1 billion in stolen Silk Road Bitcoin

US lays claim to US$1 billion in stolen Silk Road Bitcoin

Second largest seizure in US history.
Luc Cohen Nov 8 2022 12:02PM Marketing
How to build a strong predictive analytics process in a rollercoaster reality

How to build a strong predictive analytics process in a rollercoaster reality

Closing the gap between commercial objectives and forecasts.
Simon Escobar Nov 7 2022 9:07AM Marketing
Responsible and ethical use can balance the lopsided data equation

Responsible and ethical use can balance the lopsided data equation

Responsible and ethical use of data is key to success
Staff Writers Nov 4 2022 1:24PM Marketing

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