Marketing

TikTok acts early on paid political posts ahead of U.S. midterms

TikTok acts early on paid political posts ahead of U.S. midterms

Influencers targeted
Sheila Dang Aug 18 2022 7:22AM Marketing
How marketers should take advantage of TikTok

How marketers should take advantage of TikTok

Building trust.
Athina Mallis Aug 18 2022 7:00AM Marketing
COVER STORY: Marketing to Gen Z isn’t all memes and viral moments

COVER STORY: Marketing to Gen Z isn’t all memes and viral moments

How brands can grab the attention of Gen Z.
Athina Mallis Aug 18 2022 6:00AM Marketing
CommBank’s mobile banking app beats ANZ, NAB, Suncorp and Westpac: Forrester

CommBank’s mobile banking app beats ANZ, NAB, Suncorp and Westpac: Forrester

Functionality and user experience.
VB Templeman Aug 16 2022 1:59PM Marketing
Relevance is customer and situationally specific

Relevance is customer and situationally specific

Crucial in times of uncertainty.
Mark McDonald Aug 16 2022 11:12AM Marketing
In-store and online retail cannot be separate: Alquemie Group executive chairman

In-store and online retail cannot be separate: Alquemie Group executive chairman

Hybrid experience is essential.
Athina Mallis Aug 12 2022 10:13AM Marketing
Crypto exchange Coinbase posts loss as trading volumes plunge

Crypto exchange Coinbase posts loss as trading volumes plunge

Shares down 6 percent.
Staff Writer Aug 10 2022 6:45AM Marketing
Thoma Bravo buys Ping Identity for US$2.4 billion

Thoma Bravo buys Ping Identity for US$2.4 billion

Cybersecurity sector that has been one of the big winners of the pandemic.
Akash Sriram Aug 4 2022 6:30AM Marketing
Brand key to search and social performance

Brand key to search and social performance

Fundamentals of brand building haven’t changed.
VB Templeman Aug 3 2022 3:34PM Marketing
A billion dollars worth of connected TV ads wasted. The TV was turned off

A billion dollars worth of connected TV ads wasted. The TV was turned off

Well, this is awkward.
Andrew Birmingham Aug 3 2022 8:13AM Marketing
Shopify cuts 10 percent of workforce as online shopping slows

Shopify cuts 10 percent of workforce as online shopping slows

Company had 10,000 employees end of 2021.
Chavi Mehta and Tiyashi Datta Jul 27 2022 11:09AM Marketing
Microsoft soothes market fears with forecast for double-digit revenue growth

Microsoft soothes market fears with forecast for double-digit revenue growth

Microsoft had best quarter for cloud business.
Akash Sriram and Jane Lanhee Lee Jul 27 2022 8:52AM Marketing
Google results avoid disaster, with search ads topping Wall Street targets

Google results avoid disaster, with search ads topping Wall Street targets

Sales from ads hit expectations.
Paresh Dave and Nivedita Balu Jul 27 2022 8:52AM Marketing
Benefits of data as a product: McKinsey & Company

Benefits of data as a product: McKinsey & Company

Creates competitive advantage.
VB Templeman Jul 27 2022 5:29AM Marketing
CFOs try not to get lost in data: Aurecon

CFOs try not to get lost in data: Aurecon

Visibility over business can be a blessing and a curse.
VB Templeman Jul 21 2022 5:41AM Marketing
Insurer Peoplecare implements Boomi's AtomSphere

Insurer Peoplecare implements Boomi's AtomSphere

To centralise data and provide personalised customer experiences.
Staff Writers Jul 21 2022 5:07AM Marketing
Case Study: How City Beach reduced outages across its store network

Case Study: How City Beach reduced outages across its store network

Implements Macquarie Telecom SD-WAN solution.
VB Templeman , Athina Mallis Jul 19 2022 5:33AM Marketing
CRM's impact on the customer relationship

CRM's impact on the customer relationship

Using the CRM to understand customers.
Athina Mallis Jul 14 2022 5:53AM Marketing
CRM is a solution, not the solution

CRM is a solution, not the solution

According to Petra Markova, founder and director at Redvantage.
Athina Mallis Jul 13 2022 5:34AM Marketing
COVER STORY: Are CRM and Marketing tech driving sales and marketing alignment?

COVER STORY: Are CRM and Marketing tech driving sales and marketing alignment?

What is driving organisational change?
Athina Mallis Jul 12 2022 5:52AM Marketing

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