CASE STUDY: Amaysim finds a more effective way to lift and shift data

Telco Amaysim has saved the equivalent capacity of one full-time worker due to its data analytics software implementation, according to director of data and analytics, Carl Oldham.

Oldham told Digital Nation Australia that the organisation’s investment in Alteryx has been the bedrock of the organisation’s capabilities for over eight years.

“My big challenges is data democratisation throughout the business, empowering technical and non-technical and everything in between - everyone in between, to be able to access the data they need easily, swiftly and selfishly, it also frees up my team to work on some of the more value add stuff,” he said.

Amaysim began a proof of concept using Alteryx Auto Insights six months ago and have implemented the solution first with the retail sales team.

“The challenge they had is that they were working off spreadsheets sitting on someone's C drive and someone's laptop. So consistency of data, there were no single sources of truth. There were 10 sources of truth and they weren't updated dynamically,” said Oldham.

“What we wanted to do is ensure that they had an easy to use, comprehensive, insightful tool that they could use on the fly.”

The key ways that Amaysim is leveraging the solution is to power movement of data from the company’s data lake, Snowflake, to Tableau or to the Google Stack.

“We just found there was no other tool that allowed us to lift and shift data as effectively from our back end,” he said.

The organisation is looking to expand the technology to other teams of the business including the product team, then digital and marketing.

“My grand plan is to get instances of Auto Insights popping up across the business, citizen data scientists, and then my end goal is to get the SLT, so the senior leadership team themselves on it.

"When they're having trading meetings, discussions with Optus about how we're performing against our targets, rather than, I get a text saying, ‘Quick, do this for us,’ they can actually do it on the fly themselves in the meeting.”