personalisation

State of MarTech: Content Creation

State of MarTech: Content Creation

Seven West Media, Challenger and NOW Finance.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
Opinion: The eternal value of human contact in business

Opinion: The eternal value of human contact in business

AI cannot do everything.
Nick Abrahams Oct 16 2023 9:42AM Emerging Tech
Meta told to reassess legal basis for EU personalised ads

Meta told to reassess legal basis for EU personalised ads

After massive fine.
Padraic Halpin Jan 5 2023 10:39AM Software
How Norths Collective personalises their customer’s journey

How Norths Collective personalises their customer’s journey

Personalisation through email.
Athina Mallis May 6 2022 10:27AM Marketing
Personalisation strategies need to be built from the ground up

Personalisation strategies need to be built from the ground up

Personalisation is in two categories.
Athina Mallis May 5 2022 11:29AM Marketing
For ANZ personalisation is centred on the customer need

For ANZ personalisation is centred on the customer need

How ANZ personalises customer experiences.
Athina Mallis May 4 2022 12:21PM Finance
COVER STORY: Why Personalisation failed, and how it is now evolving

COVER STORY: Why Personalisation failed, and how it is now evolving

Customers and marketers wanted different outcomes.
Athina Mallis May 3 2022 7:24AM Marketing
Incumbent banks failing on personalisation and analytics: Capgemini

Incumbent banks failing on personalisation and analytics: Capgemini

Customers moving to fintechs for seamless experience.
Velvet-Belle Templeman May 2 2022 7:00AM Finance
Queensland University of Technology invests in digital agility

Queensland University of Technology invests in digital agility

Co-designs digital engagement platform with Salesforce.
Velvet-Belle Templeman Apr 21 2022 2:18PM Marketing
Case Study: From blast and spray to personalised customer engagement at Forty Winks

Case Study: From blast and spray to personalised customer engagement at Forty Winks

Little value in data before investing in an omnichannel solution
Velvet-Belle Templeman Apr 19 2022 7:00AM Marketing
Personalisation needs to be seamless: Salesforce VP

Personalisation needs to be seamless: Salesforce VP

Jo Gaines, Area VP retail and consumer goods at Salesforce.
Athina Mallis Apr 7 2022 3:38PM Finance
Analysis: Personalisation was a myth says Adobe APAC president, but not anymore

Analysis: Personalisation was a myth says Adobe APAC president, but not anymore

First-party data has changed personalisation.
Andrew Birmingham , Athina Mallis Mar 24 2022 9:50AM Finance
Partnership building key to implementing first-party data: Carsales GM

Partnership building key to implementing first-party data: Carsales GM

Stephen Kyefulumya, GM at Carsales spoke at the Adobe Summit.
Athina Mallis Mar 21 2022 2:50PM Finance
Consumers reward brands for strong personalisation, says Coles exec

Consumers reward brands for strong personalisation, says Coles exec

80 percent of customers expect personalisation.
Andrew Birmingham Mar 17 2022 5:35PM Marketing
Can personalisation impact digital commerce performance?

Can personalisation impact digital commerce performance?

Delivering a connected journey.
Alex De Fursac Gash Feb 28 2022 10:36AM Marketing
Q: The trick to effective personalisation? A: Don’t do personalisation

Q: The trick to effective personalisation? A: Don’t do personalisation

Over-personalisation perceived as "creepy".
Alex De Fursac Gash Oct 19 2021 12:19PM Marketing
Navitas targets personalisation in its university pathways program

Navitas targets personalisation in its university pathways program

Podcast: Builds on tech stack.
Ry Crozier Aug 30 2021 6:46AM Cloud
Medibank to use digital foundations to stand up more health pilots, programs

Medibank to use digital foundations to stand up more health pilots, programs

Brings focus to accessibility and personalisation.
Ry Crozier Aug 25 2021 11:03AM Strategy
Endeavour Group builds an AI-powered personalisation engine

Endeavour Group builds an AI-powered personalisation engine

As Woolies' drinks breakaway chases customer experience and revenue uplift.
Ry Crozier May 27 2021 10:30AM Cloud

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