personalisation
Rethinking digital experiences in 2021
Customer experience projects are in full swing. What should leaders consider?
May 17 2021 5:00AM
7-Eleven Australia builds an 'enhanced loyalty' team
Stands up platform and squad to deal in customer data insights.
May 13 2021 6:49AM
Telstra pushes its personalisation engine faster
After a year spent achieving scale.
May 5 2021 12:31PM
Telstra treads fine line when sending - or suppressing - marketing messages
But says tech deployed under T22 transformation is helping.
Apr 21 2021 6:50AM
Pushing the boundaries of mass personalisation
Big data and AI are changing the way organisations interact with individuals.
Apr 15 2021 11:16AM
Better customer engagement requires a new mindset
Exploring the new phase of digital marketing.
Mar 8 2021 1:15PM
Coles Group looks to single customer ID across online stores, apps
Under project led by new platform engineering group.
Dec 14 2020 6:58AM
How Dan Murphy's personalisation engine bottles up your preference data
And triple proofs EDM yield.
Dec 4 2019 7:07AM
Virgin Australia predicts personalisation hit from data use crackdown
Says it's being held to higher standard than law requires.
Oct 16 2019 7:08AM
Toyota Australia uses digital to drive buyers into dealers
Personalisation pilot drives scale ambitions.
Sep 25 2019 1:00PM
Domino's trials neural network to tailor pizza deals
Australian operation reveals test of nascent cloud service.
Aug 21 2019 6:59AM
Xinja reveals SAP core cost 'about $1.8 million'
As Aussie neobank shares its data-driven ambitions.
Aug 21 2019 6:59AM
WooliesX predicts ways to connect with customers
Kicks off first project, hunts out more use cases.
Apr 15 2019 7:06AM
How Woolworths uses Google to power its massive analytics uplift
Set to localise shipments and personalise customer experiences within months.
Apr 10 2019 12:22PM
NAB's shift to digital gets personal
Bad user experience cost the bank $11m in three weeks.
Sep 4 2018 12:37PM
Telstra to personalise product offers in under a second
Pioneers development of new system.
Jan 17 2018 11:52AM
Shell blends data to personalise fuel
Battles with adding value to a commodity sale.
Nov 13 2017 12:08PM
The rise of the personalised enterprise
How IT, marketing and digital can align to deliver a next-generation customer experience.
Jul 31 2017 3:25PM
TfNSW looks to Opal data to 'personalise' commute
Tailored disruption warnings based on travel patterns.
Apr 15 2016 6:30AM
Personalisation doesn't have to be creepy: Phair
New report discusses big data and privacy.
Apr 30 2013 1:42PM
