personalisation

Rethinking digital experiences in 2021

Rethinking digital experiences in 2021

Customer experience projects are in full swing. What should leaders consider?
May 17 2021 5:00AM
7-Eleven Australia builds an 'enhanced loyalty' team

7-Eleven Australia builds an 'enhanced loyalty' team

Stands up platform and squad to deal in customer data insights.
May 13 2021 6:49AM
Telstra pushes its personalisation engine faster

Telstra pushes its personalisation engine faster

After a year spent achieving scale.
May 5 2021 12:31PM
Telstra treads fine line when sending - or suppressing - marketing messages

Telstra treads fine line when sending - or suppressing - marketing messages

But says tech deployed under T22 transformation is helping.
Apr 21 2021 6:50AM
Pushing the boundaries of mass personalisation

Pushing the boundaries of mass personalisation

Big data and AI are changing the way organisations interact with individuals.
Apr 15 2021 11:16AM
Better customer engagement requires a new mindset

Better customer engagement requires a new mindset

Exploring the new phase of digital marketing.
Mar 8 2021 1:15PM
Coles Group looks to single customer ID across online stores, apps

Coles Group looks to single customer ID across online stores, apps

Under project led by new platform engineering group.
Dec 14 2020 6:58AM
How Dan Murphy's personalisation engine bottles up your preference data

How Dan Murphy's personalisation engine bottles up your preference data

And triple proofs EDM yield.
Dec 4 2019 7:07AM
Virgin Australia predicts personalisation hit from data use crackdown

Virgin Australia predicts personalisation hit from data use crackdown

Says it's being held to higher standard than law requires.
Oct 16 2019 7:08AM
Toyota Australia uses digital to drive buyers into dealers

Toyota Australia uses digital to drive buyers into dealers

Personalisation pilot drives scale ambitions.
Sep 25 2019 1:00PM
Domino's trials neural network to tailor pizza deals

Domino's trials neural network to tailor pizza deals

Australian operation reveals test of nascent cloud service.
Aug 21 2019 6:59AM
Xinja reveals SAP core cost 'about $1.8 million'

Xinja reveals SAP core cost 'about $1.8 million'

As Aussie neobank shares its data-driven ambitions.
Aug 21 2019 6:59AM
WooliesX predicts ways to connect with customers

WooliesX predicts ways to connect with customers

Kicks off first project, hunts out more use cases.
Apr 15 2019 7:06AM
How Woolworths uses Google to power its massive analytics uplift

How Woolworths uses Google to power its massive analytics uplift

Set to localise shipments and personalise customer experiences within months.
Apr 10 2019 12:22PM
NAB's shift to digital gets personal

NAB's shift to digital gets personal

Bad user experience cost the bank $11m in three weeks.
Sep 4 2018 12:37PM
Telstra to personalise product offers in under a second

Telstra to personalise product offers in under a second

Pioneers development of new system.
Jan 17 2018 11:52AM
Shell blends data to personalise fuel

Shell blends data to personalise fuel

Battles with adding value to a commodity sale.
Nov 13 2017 12:08PM
The rise of the personalised enterprise

The rise of the personalised enterprise

How IT, marketing and digital can align to deliver a next-generation customer experience.
Jul 31 2017 3:25PM
TfNSW looks to Opal data to 'personalise' commute

TfNSW looks to Opal data to 'personalise' commute

Tailored disruption warnings based on travel patterns.
Apr 15 2016 6:30AM
Personalisation doesn't have to be creepy: Phair

Personalisation doesn't have to be creepy: Phair

New report discusses big data and privacy.
Apr 30 2013 1:42PM

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