martech

Bupa builds single customer view to personalise healthcare

Bupa builds single customer view to personalise healthcare

Data consolidation as a pathway to prediction.
Brad Howarth Sep 28 2026 5:00AM State of MarTech Report 2026
Who owns your brand’s AI reputation?

Who owns your brand’s AI reputation?

AI is changing how buyers discover brands.
Staff Writer Sep 23 2026 4:00AM Partner Content
State of MarTech: AI and Personalisation

State of MarTech: AI and Personalisation

AI moves personalisation from content creation to decisioning.
Brad Howarth Sep 22 2026 4:00AM State of MarTech Report 2026
State of MarTech: Marketing Automation

State of MarTech: Marketing Automation

Evidence, economics, and discipline redefine automation.
Brad Howarth Sep 22 2026 4:00AM State of MarTech Report 2026
State of MarTech: CDP & CRM

State of MarTech: CDP & CRM

Reframing the customer data stack.
Brad Howarth Sep 21 2026 4:04PM State of MarTech Report 2026
State of MarTech

State of MarTech

Content creation, data management & digital experience.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
State of MarTech: Content Creation

State of MarTech: Content Creation

Seven West Media, Challenger and NOW Finance.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
State of MarTech: Data Management

State of MarTech: Data Management

Accent Group, SBS and Brighter Super.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
State of MarTech: Digital Experience

State of MarTech: Digital Experience

Challenger, NOW Finance and Brighter Super.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
Cover Story: Marketing's inevitable digital transformation

Cover Story: Marketing's inevitable digital transformation

How digital is impacting the marketing sector.
Kate Weber Oct 3 2024 2:37PM Marketing
Thomson Reuters tackles marketing email fatigue with AI

Thomson Reuters tackles marketing email fatigue with AI

Improved marketing decisions, campaign engagement and ROI.
Kate Weber Sep 23 2024 2:50PM Marketing
Digital As Usual 2024: Marketing

Digital As Usual 2024: Marketing

How marketing and digital transformation go hand in hand.
Kate Weber Aug 7 2024 1:30PM Digital As Usual: Finance, Marketing, HR
How NAB intends to use martech to uplift the customer experience

How NAB intends to use martech to uplift the customer experience

Currently undergoing “big program of work”.
Kate Weber Jul 23 2024 12:01PM Marketing
Column: The great unwinding, martech under fire

Column: The great unwinding, martech under fire

Is it martech's day of reckoning?
Beau Ushay Jun 27 2023 9:31AM Marketing
Big Red Group teams up with Cognizant

Big Red Group teams up with Cognizant

As CTO leaves.
Kate Weber Feb 23 2023 6:35AM Strategy
CRM is a solution, not the solution

CRM is a solution, not the solution

According to Petra Markova, founder and director at Redvantage.
Athina Mallis Jul 13 2022 5:34AM Marketing
Youi appoints Angela Greenwood as CMO

Youi appoints Angela Greenwood as CMO

Plucks marketing leader from Optus.
Digital Nation Staff Jun 14 2022 1:24PM HR
Kmart Australia stands up consent-as-a-service platform

Kmart Australia stands up consent-as-a-service platform

Creates a central view of customer consent data.
Ry Crozier May 16 2022 12:55PM Cloud
Martech industry pushing 10,000 vendor solutions: Martech Map 2022

Martech industry pushing 10,000 vendor solutions: Martech Map 2022

Number of solutions up 24 percent since 2020.
Velvet-Belle Templeman May 4 2022 11:50AM Marketing
Difficult martech decisions only get harder with less marketing budget…

Difficult martech decisions only get harder with less marketing budget…

Framework for marketing decision making.
Jeff Goldberg Feb 14 2022 9:21AM Marketing

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