martech

State of MarTech

State of MarTech

Content creation, data management & digital experience.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
State of MarTech: Content Creation

State of MarTech: Content Creation

Seven West Media, Challenger and NOW Finance.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
State of MarTech: Data Management

State of MarTech: Data Management

Accent Group, SBS and Brighter Super.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
State of MarTech: Digital Experience

State of MarTech: Digital Experience

Challenger, NOW Finance and Brighter Super.
Brad Howarth Aug 17 2025 10:00PM State of MarTech
Cover Story: Marketing's inevitable digital transformation

Cover Story: Marketing's inevitable digital transformation

How digital is impacting the marketing sector.
Kate Weber Oct 3 2024 2:37PM Marketing
Thomson Reuters tackles marketing email fatigue with AI

Thomson Reuters tackles marketing email fatigue with AI

Improved marketing decisions, campaign engagement and ROI.
Kate Weber Sep 23 2024 2:50PM Marketing
Digital As Usual 2024: Marketing

Digital As Usual 2024: Marketing

How marketing and digital transformation go hand in hand.
Kate Weber Aug 7 2024 1:30PM Digital As Usual: Finance, Marketing, HR
How NAB intends to use martech to uplift the customer experience

How NAB intends to use martech to uplift the customer experience

Currently undergoing “big program of work”.
Kate Weber Jul 23 2024 12:01PM Marketing
Column: The great unwinding, martech under fire

Column: The great unwinding, martech under fire

Is it martech's day of reckoning?
Beau Ushay Jun 27 2023 9:31AM Marketing
Big Red Group teams up with Cognizant

Big Red Group teams up with Cognizant

As CTO leaves.
Kate Weber Feb 23 2023 6:35AM Strategy
CRM is a solution, not the solution

CRM is a solution, not the solution

According to Petra Markova, founder and director at Redvantage.
Athina Mallis Jul 13 2022 5:34AM Marketing
Youi appoints Angela Greenwood as CMO

Youi appoints Angela Greenwood as CMO

Plucks marketing leader from Optus.
Digital Nation Staff Jun 14 2022 1:24PM HR
Kmart Australia stands up consent-as-a-service platform

Kmart Australia stands up consent-as-a-service platform

Creates a central view of customer consent data.
Ry Crozier May 16 2022 12:55PM Cloud
Martech industry pushing 10,000 vendor solutions: Martech Map 2022

Martech industry pushing 10,000 vendor solutions: Martech Map 2022

Number of solutions up 24 percent since 2020.
Velvet-Belle Templeman May 4 2022 11:50AM Marketing
Difficult martech decisions only get harder with less marketing budget…

Difficult martech decisions only get harder with less marketing budget…

Framework for marketing decision making.
Jeff Goldberg Feb 14 2022 9:21AM Marketing
Automation drives marketing success but complexity torments delivery

Automation drives marketing success but complexity torments delivery

Difficult data integrations, onboarding problems, headcount intensive.
Velvet-Belle Templeman Nov 15 2021 5:02PM Marketing
Case Study: BizCover responds to dramatic shifts in customer behaviour

Case Study: BizCover responds to dramatic shifts in customer behaviour

Directs focus to customer journeys.
Velvet-Belle Templeman Nov 1 2021 7:00AM Finance
CM Group and Cheetah Digital announce merger

CM Group and Cheetah Digital announce merger

Martech landscape starting to resemble the competitive market of mid-last decade.
Digital Nation Staff Oct 22 2021 8:30AM Marketing
MarTech drives digital transformation at Lendlease

MarTech drives digital transformation at Lendlease

[Requires login] IT and marketing teams in sync.
Andrew Birmingham , Velvet-Belle Templeman Aug 27 2021 4:00PM Digital Nation
More than a decade of transformation helped WW innovate rapidly with new digital services

More than a decade of transformation helped WW innovate rapidly with new digital services

[Requires login] MarTech has been integral to the business's transformation project.
Velvet-Belle Templeman Aug 18 2021 5:00AM Digital Nation

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