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martech
martech
Cover Story: Marketing's inevitable digital transformation
How digital is impacting the marketing sector.
Kate Weber
Oct 3 2024 2:37PM
Marketing
Thomson Reuters tackles marketing email fatigue with AI
Improved marketing decisions, campaign engagement and ROI.
Kate Weber
Sep 23 2024 2:50PM
Marketing
Digital As Usual 2024: Marketing
How marketing and digital transformation go hand in hand.
Kate Weber
Aug 7 2024 1:30PM
Digital As Usual: Finance, Marketing, HR
How NAB intends to use martech to uplift the customer experience
Currently undergoing “big program of work”.
Kate Weber
Jul 23 2024 12:01PM
Marketing
Column: The great unwinding, martech under fire
Is it martech's day of reckoning?
Beau Ushay
Jun 27 2023 9:31AM
Marketing
Big Red Group teams up with Cognizant
As CTO leaves.
Kate Weber
Feb 23 2023 6:35AM
Strategy
CRM is a solution, not the solution
According to Petra Markova, founder and director at Redvantage.
Athina Mallis
Jul 13 2022 5:34AM
Marketing
Youi appoints Angela Greenwood as CMO
Plucks marketing leader from Optus.
Digital Nation Staff
Jun 14 2022 1:24PM
HR
Kmart Australia stands up consent-as-a-service platform
Creates a central view of customer consent data.
Ry Crozier
May 16 2022 12:55PM
Cloud
Martech industry pushing 10,000 vendor solutions: Martech Map 2022
Number of solutions up 24 percent since 2020.
Velvet-Belle Templeman
May 4 2022 11:50AM
Marketing
Difficult martech decisions only get harder with less marketing budget…
Framework for marketing decision making.
Jeff Goldberg
Feb 14 2022 9:21AM
Marketing
Automation drives marketing success but complexity torments delivery
Difficult data integrations, onboarding problems, headcount intensive.
Velvet-Belle Templeman
Nov 15 2021 5:02PM
Marketing
Case Study: BizCover responds to dramatic shifts in customer behaviour
Directs focus to customer journeys.
Velvet-Belle Templeman
Nov 1 2021 7:00AM
Finance
CM Group and Cheetah Digital announce merger
Martech landscape starting to resemble the competitive market of mid-last decade.
Digital Nation Staff
Oct 22 2021 8:30AM
Marketing
MarTech drives digital transformation at Lendlease
[Requires login] IT and marketing teams in sync.
Andrew Birmingham
,
Velvet-Belle Templeman
Aug 27 2021 4:00PM
Digital Nation
More than a decade of transformation helped WW innovate rapidly with new digital services
[Requires login] MarTech has been integral to the business's transformation project.
Velvet-Belle Templeman
Aug 18 2021 5:00AM
Digital Nation
Coles Liquor paces itself during digital stock-up surge
Says years of background prep enabled its systems to scale.
Ry Crozier
Apr 15 2020 6:57AM
Telco/ISP
Dan Murphy's looks to Netflix, Spotify for algorithm advice
Launches new Discovery Engine.
Matt Johnston
Dec 9 2019 1:52PM
Projects
How Dan Murphy's personalisation engine bottles up your preference data
And triple proofs EDM yield.
Matt Johnston
Dec 4 2019 7:07AM
Strategy
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