adtech

Google holds illegal monopolies in ad tech, US judge finds

Google holds illegal monopolies in ad tech, US judge finds

Financial impact of decision could be minimal.
Jody Godoy Apr 18 2025 9:27AM Software
Big advertisers looking to AI to increase productivity

Big advertisers looking to AI to increase productivity

Ad giants turn to AI tech.
Richa Naidu and Martin Coulter Aug 21 2023 9:32AM Emerging Tech
EU regulators may demand Google to sell part of adtech business

EU regulators may demand Google to sell part of adtech business

Due to alleged failure to address competition concerns.
Foo Yun Chee Jun 13 2023 12:03PM Software
Alphabet and Meta are bringing home the advertising bacon

Alphabet and Meta are bringing home the advertising bacon

Tech giants gobbling up ad revenue.
Sheila Dang Apr 28 2023 8:28AM Marketing
Column: Facebook has promised tools to curb harmful content, but will it work?

Column: Facebook has promised tools to curb harmful content, but will it work?

Meta is up to its old tricks again.
Beau Ushay Apr 26 2023 8:36AM Marketing
Meta unveils tools to separate ads from harmful content

Meta unveils tools to separate ads from harmful content

Finally responds to advertisers demands.
Katie Paul Mar 31 2023 8:57AM Marketing
ANZ boosts proptech access with $50m investment

ANZ boosts proptech access with $50m investment

Takes stake in View Media Group.
Kate Weber Feb 6 2023 12:11PM Financial Services
US Justice Department sues Google online ad business

US Justice Department sues Google online ad business

Another crack at removing big tech's power.
Diane Bartz and David Shepardson Jan 25 2023 9:20AM Marketing
‘Godfather of adtech’ undoes his own work: Brian O’Kelley

‘Godfather of adtech’ undoes his own work: Brian O’Kelley

Rectifies environmental challenges of advertising.
VB Templeman Oct 20 2022 3:38PM Governance
Digital ad market shows 'signs of life' but economy clouds 2023 outlook

Digital ad market shows 'signs of life' but economy clouds 2023 outlook

Predictions for the upcoming results season.
Sheila Dang and Katie Paul Oct 20 2022 9:28AM Marketing
CRM is a solution, not the solution

CRM is a solution, not the solution

According to Petra Markova, founder and director at Redvantage.
Athina Mallis Jul 13 2022 5:34AM Marketing
Reaping what he sows, Musk's self generated uncertainty complicates financing

Reaping what he sows, Musk's self generated uncertainty complicates financing

Uncertainty surrounds the deal.
Krystal Hu and Greg Roumeliotis Jun 9 2022 6:23AM Emerging Tech
The Trade Desk turns off Open Bidding as it goes after Google again

The Trade Desk turns off Open Bidding as it goes after Google again

Attacks "opaque and harmful privileges of the walled gardens."
Andrew Birmingham Feb 16 2022 9:42AM Marketing
ANA investigation into programmatic media buying aims to eliminate waste

ANA investigation into programmatic media buying aims to eliminate waste

PwC appointed to lead study.
VB Templeman Dec 22 2021 11:13AM Marketing
Gartner: Advertising Technology at the Crossroads

Gartner: Advertising Technology at the Crossroads

Consumers are not enamoured with the greatest global surveillance system in the history of humanity. Adtech's trajectory changes
Adriel Tey Nov 24 2021 7:50AM Marketing
Marketers lack the skills to tackle ad fraud alone

Marketers lack the skills to tackle ad fraud alone

[Requires login] Understand the ad fraud models.
VB Templeman Aug 20 2021 5:00AM Digital Nation

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