Big advertisers looking to AI to increase productivity

By
Follow google news

Ad giants turn to AI tech.

Big advertisers looking to AI to increase productivity
Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. But many companies remain wary of security and copyright ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:

Most Read Articles

NBN Co weaves AI and automation into its operational "fabric"

NBN Co weaves AI and automation into its operational "fabric"

Lendi Group unveils agentic AI-powered home loan 'guardian'

Lendi Group unveils agentic AI-powered home loan 'guardian'

Revenue NSW directed to document its AI risk

Revenue NSW directed to document its AI risk

Bendigo and Adelaide Bank is finding hardship in customer calls with AI

Bendigo and Adelaide Bank is finding hardship in customer calls with AI

Log In

  |  Forgot your password?