MobileActive heads into real estate

ASX-listed mobile phone content provider, MobileActive has signed a heads of agreement to acquire the assets and intellectual property of mapShed’s ‘Mobile Real Estate’ technology.

MapShed’s Mobile Real Estate application is subscription-based and enables consumers to request sales history, view property sales summaries, maps, property dimensions and aerial photos, as well as enabling access to the realestate.com.au database for sales and rental listings all via a mobile phone.

Chris Thorpe, chief executive officer of MobileActive said the agreement was an important strategic acquisition.

“Local maps and property information are well-suited for delivery via mobile phones because they are information needs characterised by immediacy, location-specificity, and time-sensitivity.”

According to Thorpe, Real Estate was launched on 3 mobile in April 2006 and has proven popular with our customers wanting real estate information on the go.

He also said the content provider is in discussions with several other major Australian telecommunications carriers to place the application, with one already in the testing phase.

MobileActive plans to release the Real Estate application on a monthly subscription service, priced at four dollars per month via carrier portals.

The focus will initially be on the Australian market with an overseas rollout planned for later this financial year.

However, the agreement is conditional upon satisfactory due diligence, board approval and final documentation.