Marketing

IAG treats generative AI as an "inclusive innovation"

IAG treats generative AI as an "inclusive innovation"

Splits use cases into three categories.
Kate Weber Dec 5 2024 6:41AM Financial Services
Norths Collective membership climbs on digital transformation

Norths Collective membership climbs on digital transformation

Builds customer engagement and lifetime value.
Kate Weber Nov 27 2024 6:55AM Marketing
Priceline deploys platform to raise local profile of its pharmacies

Priceline deploys platform to raise local profile of its pharmacies

Improves access to, and management of, local area marketing.
Kate Weber Nov 11 2024 6:45AM Marketing
Case Study: Interflora Australia cuts contact centre calls by up to 20 percent

Case Study: Interflora Australia cuts contact centre calls by up to 20 percent

Uplifts the customer experience.
Kate Weber Oct 31 2024 1:36PM Marketing
The Australian Ballet sets ops platform to improve coordination

The Australian Ballet sets ops platform to improve coordination

Makes myriad approvals easier to track.
Kate Weber Oct 30 2024 7:03AM Marketing
McDonald's Australia flips its project management fortunes

McDonald's Australia flips its project management fortunes

What it takes to deliver a 'fry-thru' pop-up restaurant in a park.
Kate Weber Oct 28 2024 6:52AM Marketing
Optus' AI experiment the latest in a digital drive to increase customer spend

Optus' AI experiment the latest in a digital drive to increase customer spend

Universal cart and personalisation efforts paying off.
Ry Crozier Oct 18 2024 6:52AM Marketing
CBA fined $7.5m for over 170 million more spam messages

CBA fined $7.5m for over 170 million more spam messages

Marketing messages mistakenly classified.
Ry Crozier Oct 17 2024 12:20AM Financial Services
Funlab ready to tap AI to assist customer engagement

Funlab ready to tap AI to assist customer engagement

Strike and Holey Moley operator "excited" to experiment.
Kate Weber Oct 16 2024 6:52AM Marketing
Flight Centre backs Salesforce's Data Cloud in customer service uplift

Flight Centre backs Salesforce's Data Cloud in customer service uplift

Wants to cut handling time, serve more customers in same timeframe.
Ry Crozier Oct 15 2024 5:10AM Marketing
Cover Story: Marketing's inevitable digital transformation

Cover Story: Marketing's inevitable digital transformation

How digital is impacting the marketing sector.
Kate Weber Oct 3 2024 2:37PM Marketing
TAL Australia “very early” in AI journey

TAL Australia “very early” in AI journey

“Investigating slowly”.
Digital Nation Staff Sep 24 2024 4:36PM Marketing
Thomson Reuters tackles marketing email fatigue with AI

Thomson Reuters tackles marketing email fatigue with AI

Improved marketing decisions, campaign engagement and ROI.
Kate Weber Sep 23 2024 2:50PM Marketing
Case Study: TerryWhite transforms convenience into care

Case Study: TerryWhite transforms convenience into care

New prescription collection point creating ease for staff and customers.
Kate Weber Sep 18 2024 2:58AM Marketing
BoQ Group agent assist pilot ready to scale out to 300 staff

BoQ Group agent assist pilot ready to scale out to 300 staff

Following the test run of roughly 20 agents.
Digital Nation Staff Sep 16 2024 3:55PM Marketing
Alinta Energy: “CX is everything”

Alinta Energy: “CX is everything”

As the energy retailer moves through customer experience transformation.
Digital Nation Staff Sep 11 2024 11:01AM Marketing
Humm Group boosts agent effectiveness and automates QA in under six months

Humm Group boosts agent effectiveness and automates QA in under six months

Plus highlight self-service opportunities.
Digital Nation Staff Aug 21 2024 4:10PM Marketing
Case Study: Norths Collective sharpens 360 customer view

Case Study: Norths Collective sharpens 360 customer view

Builds out personalisation and analytics.
Kate Weber Aug 14 2024 9:25AM Marketing
The importance of The Salvation Army delivering empathy at scale through its call centres

The importance of The Salvation Army delivering empathy at scale through its call centres

Boosts its community reach.
Digital Nation Staff Aug 12 2024 2:04PM Marketing
Colonial First State sees 40 percent of customer interactions move to web messaging

Colonial First State sees 40 percent of customer interactions move to web messaging

The change "work really well".
Digital Nation Staff Aug 6 2024 3:40PM Marketing

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