Marketing

CBA fined $7.5m for over 170 million more spam messages

CBA fined $7.5m for over 170 million more spam messages

Marketing messages mistakenly classified.
Ry Crozier Oct 17 2024 12:20AM Financial Services
Funlab ready to tap AI to assist customer engagement

Funlab ready to tap AI to assist customer engagement

Strike and Holey Moley operator "excited" to experiment.
Kate Weber Oct 16 2024 6:52AM Marketing
Flight Centre backs Salesforce's Data Cloud in customer service uplift

Flight Centre backs Salesforce's Data Cloud in customer service uplift

Wants to cut handling time, serve more customers in same timeframe.
Ry Crozier Oct 15 2024 5:10AM Marketing
Cover Story: Marketing's inevitable digital transformation

Cover Story: Marketing's inevitable digital transformation

How digital is impacting the marketing sector.
Kate Weber Oct 3 2024 2:37PM Marketing
TAL Australia “very early” in AI journey

TAL Australia “very early” in AI journey

“Investigating slowly”.
Digital Nation Staff Sep 24 2024 4:36PM Marketing
Thomson Reuters tackles marketing email fatigue with AI

Thomson Reuters tackles marketing email fatigue with AI

Improved marketing decisions, campaign engagement and ROI.
Kate Weber Sep 23 2024 2:50PM Marketing
Case Study: TerryWhite transforms convenience into care

Case Study: TerryWhite transforms convenience into care

New prescription collection point creating ease for staff and customers.
Kate Weber Sep 18 2024 2:58AM Marketing
BoQ Group agent assist pilot ready to scale out to 300 staff

BoQ Group agent assist pilot ready to scale out to 300 staff

Following the test run of roughly 20 agents.
Digital Nation Staff Sep 16 2024 3:55PM Marketing
Alinta Energy: “CX is everything”

Alinta Energy: “CX is everything”

As the energy retailer moves through customer experience transformation.
Digital Nation Staff Sep 11 2024 11:01AM Marketing
Humm Group boosts agent effectiveness and automates QA in under six months

Humm Group boosts agent effectiveness and automates QA in under six months

Plus highlight self-service opportunities.
Digital Nation Staff Aug 21 2024 4:10PM Marketing
Case Study: Norths Collective sharpens 360 customer view

Case Study: Norths Collective sharpens 360 customer view

Builds out personalisation and analytics.
Kate Weber Aug 14 2024 9:25AM Marketing
The importance of The Salvation Army delivering empathy at scale through its call centres

The importance of The Salvation Army delivering empathy at scale through its call centres

Boosts its community reach.
Digital Nation Staff Aug 12 2024 2:04PM Marketing
Colonial First State sees 40 percent of customer interactions move to web messaging

Colonial First State sees 40 percent of customer interactions move to web messaging

The change "work really well".
Digital Nation Staff Aug 6 2024 3:40PM Marketing
ANZ unlocks transactional data

ANZ unlocks transactional data

Through data and analytics
Digital Nation Staff Aug 5 2024 12:58PM Marketing
Flight Centre finds the ‘why’ with natural language processing capabilities

Flight Centre finds the ‘why’ with natural language processing capabilities

“Knowing how our customers feel is good, but knowing what to do about that is better.”
Kate Weber Aug 1 2024 1:30PM Marketing
Westpac brings in-app calling to mobile banking customers

Westpac brings in-app calling to mobile banking customers

Powered by Vonage technology and Optus.
Ry Crozier Jul 30 2024 11:04AM Marketing
Apple's artificial intelligence features to be delayed, Bloomberg News reports

Apple's artificial intelligence features to be delayed, Bloomberg News reports

Apple's upcoming artificial intelligence features will arrive later than anticipated.
Gursimran Kaur Jul 29 2024 3:01PM Marketing
Hilton’s new ‘stay score’ system provides holistic customer view

Hilton’s new ‘stay score’ system provides holistic customer view

Transforms the voice of the customer
Kate Weber Jul 23 2024 2:55PM Marketing
How NAB intends to use martech to uplift the customer experience

How NAB intends to use martech to uplift the customer experience

Currently undergoing “big program of work”.
Kate Weber Jul 23 2024 12:01PM Marketing
Netflix beats subscriber targets, cautions on ad growth

Netflix beats subscriber targets, cautions on ad growth

Following password-sharing crackdown and the popularity of some shows.
Dawn Chmielewski and Lisa Richwine Jul 19 2024 3:32PM Marketing

Log In

  |  Forgot your password?