AMP puts tech at forefront of new marketing delivery

AMP has appointed a new chief marketing officer, Tina Cleary, with a view to “deliver more technology-led solutions to [its] customers”.

Cleary, who has relocated to Sydney from the US, will be tasked with continuing AMP's marketing strategies around “technology, including data analytics, insights and automation", as well as around its new digital bank.

Prior to AMP, Cleary was the executive VP of global marketing at Dandelion Payments for roughly three years.

AMP announced Cleary landed the CMO role on LinkedIn, stating “she has led B2C, D2C and B2B digital and retail marketing organisations across fintech, telecommunications and music industries in North America, UK, Europe and Australia".

“This is an exciting time for AMP, with the upcoming launch of our new digital bank for small businesses and our new retirement and digital advice solutions for our super members also on the way," the bank said on LinkedIn. 

“We’re delighted to have Tina on board as we take these new offers to market and continue to deliver our strategy to help customers build wealth and retire with financial confidence."

Cleary replaces Renee Howie, who left  AMP in October to take on the role of chief customer officer for Insignia Financial.