Mini-documentary: Loyalty programs focus on ease of use to drive engagement

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Reward, promote and engage.

In this Digital Nation Australia mini-documentary we hear from Phil Hawkins, former chief operations officer at Flybuys Loyalty Pacific, Sanjay Gill, CEO of babywear brand Purebaby and Matt Jones, head of digital at Country Road about how loyalty programs have changed overtime, and what makes them successful for businesses. 


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