Marketing

Q: The trick to effective personalisation? A: Don’t do personalisation

Q: The trick to effective personalisation? A: Don’t do personalisation

Over-personalisation perceived as "creepy".
Alex De Fursac Gash Oct 19 2021 12:19PM Marketing
AI content generation could drive $800B personalisation revolution: BCG

AI content generation could drive $800B personalisation revolution: BCG

Marketers tell us: gains yes, but choose your moments
Andrew Birmingham , VB Templeman Oct 14 2021 3:00PM Emerging Tech
Westpac, Commbank using digital to address social needs of customers

Westpac, Commbank using digital to address social needs of customers

Protect against abusive behaviour and gambling.
Digital Nation Staff Oct 14 2021 7:04AM Marketing
When is Platform? What is an Ecosystem? What is a Market?

When is Platform? What is an Ecosystem? What is a Market?

Wide implications for data and analytics.
Andrew White Oct 12 2021 11:20AM Marketing
Tech sector dominates Kantar BrandZ Global 100 survey

Tech sector dominates Kantar BrandZ Global 100 survey

And emerging tech brands are rising swiftly
Tom Duvall Oct 11 2021 1:14PM Marketing
Brand purpose takes centre stage: Edelman Australia CEO

Brand purpose takes centre stage: Edelman Australia CEO

Trust is now core to the value propositon.
Andrew Birmingham , VB Templeman Oct 7 2021 7:00AM Finance
If purpose is the 'why', shared value is the 'how'

If purpose is the 'why', shared value is the 'how'

Business strategy aligning profits with purpose.
VB Templeman , Tom Duvall Oct 7 2021 7:00AM Marketing
Culture and purpose drive business outcomes: Apollo Care CEO

Culture and purpose drive business outcomes: Apollo Care CEO

Crucial to business success, say CEO.
VB Templeman , Tom Duvall Oct 7 2021 7:00AM Marketing
Purposeful brands empower risk taking: Minderoo

Purposeful brands empower risk taking: Minderoo

Individual and brand values should align.
VB Templeman , Tom Duvall Oct 6 2021 1:00PM Marketing
Case Study: Brand transformation leads to martech consolidation at Criteria Corp

Case Study: Brand transformation leads to martech consolidation at Criteria Corp

Consolidates three brands into one.
VB Templeman , Tom Duvall Oct 6 2021 1:00PM Marketing
Clicks not an accurate gauge of effective marketing

Clicks not an accurate gauge of effective marketing

Need holistic measurement of marketing ROI.
VB Templeman Oct 6 2021 1:00PM Marketing
Rethinking brand purpose drives business change

Rethinking brand purpose drives business change

Consolidating three operational brands into one.
VB Templeman , Tom Duvall Oct 6 2021 7:00AM Marketing
Mini-documentary: Brand purpose returns to the core of business strategy

Mini-documentary: Brand purpose returns to the core of business strategy

Brand purpose drives the bottom line.
VB Templeman Oct 6 2021 7:00AM Marketing
McKinsey: Data driven marketing key to helping CMOs meet CEO expectations

McKinsey: Data driven marketing key to helping CMOs meet CEO expectations

Ecommerce uptake sustained beyond COVID shutdowns.
Tom Duvall Oct 6 2021 7:00AM Marketing
ACCC wants new powers to counter Google's ad tech dominance

ACCC wants new powers to counter Google's ad tech dominance

Existing competition laws not strong enough to address issues.
Kate Weber Oct 6 2021 7:00AM Marketing
Whistleblower, Frances Haugen, says Facebook endangers children, lies about misinformation

Whistleblower, Frances Haugen, says Facebook endangers children, lies about misinformation

Social network prioritises its profits over all else.
Andrew Birmingham Oct 6 2021 7:00AM Marketing

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