Amperity expands into APAC, appoints Billy Loizou as area VP

Customer data platform (CDP) for consumer brands Amperity has expanded its offices into APAC with Billy Loizou leading the expansion as area vice president.

Loizou has been hired to lead the company’s sales and marketing efforts and build a team of experts to help brands in the APAC market make better use of customer data to scale their business.

The new Australian office will offer local engagement to the growing number of brands recognising that — while inaccurate or incomplete profiles alienate customers and waste resources — a holistic customer view reduces expenses, grows revenue, and improves the customer and employee experience.

Loizou said, “Bands have been sold the dream of the 360-degree view of their customer for years, what attracted me to Amperity is that they can actually deliver on that reality. Five years ago, Amperity set out to solve the massive challenge of unifying messy and complex data sources to help brands use the customer data to better serve their customers and facilitate growth.”

Loizou said Australian brands are early adopters when it comes to technology but now face new challenges, such as privacy regulations and soon to be death of the third-party cookie.

Barry Padgett, CEO of Amperity said by establishing a larger footprint in Australia and across Asia, Amperity will be able to service brands anywhere they are located or doing business.

He said, “Amperity has seen a huge amount of growth in the region over the past few years as brands grapple with how to put their customer data to better use and leverage it for growth. Our customers and prospects in this region will be able to draw from the expertise of Billy and his team from day one, so they can put the power of customer data to work immediately.”

The company’s international expansion also includes a new office in the United Kingdom and a data centre in the Netherlands to complement its current presence in Eastern Europe.

Amperity currently works with several leading brands in Australia, including Endeavour Group, and Servco Pacific.