Marketing

PayPal allows transfer of crypto to external wallets

PayPal allows transfer of crypto to external wallets

Two years after opening the platform to digital currencies.
Staff Writer Jun 8 2022 9:22AM Marketing
Will ad fraud allow Musk to worm his way out of Twitter deal

Will ad fraud allow Musk to worm his way out of Twitter deal

But what do all those fake accounts that follow him have to say?
Nivedita Balu , Athina Mallis Jun 7 2022 12:01PM Marketing
Customer data platform providers to generate $6 billion by 2027

Customer data platform providers to generate $6 billion by 2027

250 percent growth in five years.
Digital Nation Staff Jun 2 2022 7:00AM Marketing
Why avoiding martech risk won’t drive your success

Why avoiding martech risk won’t drive your success

Risk/reward in marketing tech
Jeff Goldberg May 26 2022 8:40AM Marketing
CDP providers set to clean up as market grows towards $6B by 2027

CDP providers set to clean up as market grows towards $6B by 2027

AI critical to unifying data.
Staff Writers May 26 2022 8:34AM Marketing
Successful CXOs tie CX projects to executive level outcomes: Forrester

Successful CXOs tie CX projects to executive level outcomes: Forrester

Increased revenue, decreased costs and improved resilience.
VB Templeman May 10 2022 4:04PM Marketing
How Norths Collective personalises their customer’s journey

How Norths Collective personalises their customer’s journey

Personalisation through email.
Athina Mallis May 6 2022 10:27AM Marketing
Personalisation strategies need to be built from the ground up

Personalisation strategies need to be built from the ground up

Personalisation is in two categories.
Athina Mallis May 5 2022 11:29AM Marketing
Martech industry pushing 10,000 vendor solutions: Martech Map 2022

Martech industry pushing 10,000 vendor solutions: Martech Map 2022

Number of solutions up 24 percent since 2020.
VB Templeman May 4 2022 11:50AM Marketing
COVER STORY: Why Personalisation failed, and how it is now evolving

COVER STORY: Why Personalisation failed, and how it is now evolving

Customers and marketers wanted different outcomes.
Athina Mallis May 3 2022 7:24AM Marketing
Will brands binge Netflix advertising?

Will brands binge Netflix advertising?

How disruptive is Netflix advertising play?
Brad Jashinsky, Gartner Apr 26 2022 12:01AM Marketing
Queensland University of Technology invests in digital agility

Queensland University of Technology invests in digital agility

Co-designs digital engagement platform with Salesforce.
VB Templeman Apr 21 2022 2:18PM Marketing
Case Study: Clean Up Australia tidies up its dirty data

Case Study: Clean Up Australia tidies up its dirty data

Leverages insights for waste management reform.
VB Templeman Apr 20 2022 7:00AM Marketing
Case Study: From blast and spray to personalised customer engagement at Forty Winks

Case Study: From blast and spray to personalised customer engagement at Forty Winks

Little value in data before investing in an omnichannel solution
VB Templeman Apr 19 2022 7:00AM Marketing
Derek Laney switches to Slack

Derek Laney switches to Slack

Last of the local market tech pioneers
Andrew Birmingham Apr 12 2022 8:40AM Marketing
Loyalty creates a strong bond between retailer and consumer: Salesforce VP

Loyalty creates a strong bond between retailer and consumer: Salesforce VP

Loyalty is important for a retailer.
Athina Mallis Apr 11 2022 7:00AM Marketing
EU Digital and Data Strategy Shifting into High Gear – Ecosystems Watch Out

EU Digital and Data Strategy Shifting into High Gear – Ecosystems Watch Out

Reshaping how digital and data ecosystems operate
Andrew White Mar 28 2022 8:09AM Marketing
Consumers reward brands for strong personalisation, says Coles exec

Consumers reward brands for strong personalisation, says Coles exec

80 percent of customers expect personalisation.
Andrew Birmingham Mar 17 2022 5:35PM Marketing
Data and analytics no longer optional for business: Deloitte

Data and analytics no longer optional for business: Deloitte

Integration crucial for timely decision-making.
VB Templeman Mar 10 2022 11:40AM Marketing

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