Marketing

CMOs shift focus to customer value

CMOs shift focus to customer value

Customer value more important than selling product.
Athina Mallis Jun 30 2022 2:12AM Marketing
Case Study: Unicorn Go1 leverages Salesforce to support global expansion

Case Study: Unicorn Go1 leverages Salesforce to support global expansion

“In our world, growth is sales".
VB Templeman Jun 30 2022 2:00AM Marketing
The CMO has become a generalist: RK Group CMO

The CMO has become a generalist: RK Group CMO

CMOs need to have technical knowledge.
Athina Mallis Jun 29 2022 5:06AM Marketing
COVER STORY: The changing role of the CMO

COVER STORY: The changing role of the CMO

CMO is becoming a CEO's go-to.
Athina Mallis Jun 28 2022 5:37AM Marketing
Consumer trust is harder to earn: Adobe

Consumer trust is harder to earn: Adobe

Adobe shares its brand trust findings.
Athina Mallis Jun 22 2022 10:39AM Marketing
What is happening to crypto lending as markets tank?

What is happening to crypto lending as markets tank?

Crypto lending confronts its ugly moment.
Lisa Pauline Mattackal and Medha Singh Jun 21 2022 6:35PM Marketing
Tencent launches metaverse unit as race gathers steam - sources

Tencent launches metaverse unit as race gathers steam - sources

The unit will have 300 staff.
Josh Ye and Yingzhi Yang Jun 21 2022 6:35PM Marketing
Sense making and story telling key to c-suite skill set says Tableau COO

Sense making and story telling key to c-suite skill set says Tableau COO

Driving powerful narratives, underpinned by data.
VB Templeman Jun 15 2022 1:38PM Marketing
EU to demand Google, Facebook, Twitter tackle deepfakes or risk fines - sources

EU to demand Google, Facebook, Twitter tackle deepfakes or risk fines - sources

Alphabet unit Google, Facebook, Twitter and other tech companies will have to take measures to counter deepfakes and fake accounts
Foo Yun Chee Jun 14 2022 7:02AM Marketing
Monolithic marketing clouds on the way out: Sitecore CEO Steve Tzikakis

Monolithic marketing clouds on the way out: Sitecore CEO Steve Tzikakis

Says Sitecore has the first-mover advantage for next-generation marketing technology.
Andrew Birmingham , VB Templeman Jun 14 2022 5:30AM Marketing
PayPal allows transfer of crypto to external wallets

PayPal allows transfer of crypto to external wallets

Two years after opening the platform to digital currencies.
Staff Writer Jun 8 2022 9:22AM Marketing
Will ad fraud allow Musk to worm his way out of Twitter deal

Will ad fraud allow Musk to worm his way out of Twitter deal

But what do all those fake accounts that follow him have to say?
Nivedita Balu , Athina Mallis Jun 7 2022 12:01PM Marketing
Customer data platform providers to generate $6 billion by 2027

Customer data platform providers to generate $6 billion by 2027

250 percent growth in five years.
Digital Nation Staff Jun 2 2022 7:00AM Marketing
Why avoiding martech risk won’t drive your success

Why avoiding martech risk won’t drive your success

Risk/reward in marketing tech
Jeff Goldberg May 26 2022 8:40AM Marketing
CDP providers set to clean up as market grows towards $6B by 2027

CDP providers set to clean up as market grows towards $6B by 2027

AI critical to unifying data.
Staff Writers May 26 2022 8:34AM Marketing
Successful CXOs tie CX projects to executive level outcomes: Forrester

Successful CXOs tie CX projects to executive level outcomes: Forrester

Increased revenue, decreased costs and improved resilience.
VB Templeman May 10 2022 4:04PM Marketing
How Norths Collective personalises their customer’s journey

How Norths Collective personalises their customer’s journey

Personalisation through email.
Athina Mallis May 6 2022 10:27AM Marketing
Personalisation strategies need to be built from the ground up

Personalisation strategies need to be built from the ground up

Personalisation is in two categories.
Athina Mallis May 5 2022 11:29AM Marketing
Martech industry pushing 10,000 vendor solutions: Martech Map 2022

Martech industry pushing 10,000 vendor solutions: Martech Map 2022

Number of solutions up 24 percent since 2020.
VB Templeman May 4 2022 11:50AM Marketing
COVER STORY: Why Personalisation failed, and how it is now evolving

COVER STORY: Why Personalisation failed, and how it is now evolving

Customers and marketers wanted different outcomes.
Athina Mallis May 3 2022 7:24AM Marketing

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