Marketing

CRM is a solution, not the solution

CRM is a solution, not the solution

According to Petra Markova, founder and director at Redvantage.
Athina Mallis Jul 13 2022 5:34AM Marketing
COVER STORY: Are CRM and Marketing tech driving sales and marketing alignment?

COVER STORY: Are CRM and Marketing tech driving sales and marketing alignment?

What is driving organisational change?
Athina Mallis Jul 12 2022 5:52AM Marketing
Crypto lender Nexo plans to buy fellow lender Vauld

Crypto lender Nexo plans to buy fellow lender Vauld

Vauld suspended withdrawals for its more than 800,000 customers.
Elizabeth Howcroft Jul 7 2022 5:57AM Marketing
Two views on the future of NFTs. Game on or game over

Two views on the future of NFTs. Game on or game over

The NFT dream isn't dead, but it's taken a big non-fungible beating.
Elizabeth Howcroft Jul 6 2022 7:21AM Marketing
Ex-TikTok gaming head launches blockchain gaming unit

Ex-TikTok gaming head launches blockchain gaming unit

Tokenising the in-game experience with NFTs
Josh Ye Jul 6 2022 7:21AM Marketing
CMOs shift focus to customer value

CMOs shift focus to customer value

Customer value more important than selling product.
Athina Mallis Jun 30 2022 2:12AM Marketing
Case Study: Unicorn Go1 leverages Salesforce to support global expansion

Case Study: Unicorn Go1 leverages Salesforce to support global expansion

“In our world, growth is sales".
Velvet-Belle Templeman Jun 30 2022 2:00AM Marketing
The CMO has become a generalist: RK Group CMO

The CMO has become a generalist: RK Group CMO

CMOs need to have technical knowledge.
Athina Mallis Jun 29 2022 5:06AM Marketing
COVER STORY: The changing role of the CMO

COVER STORY: The changing role of the CMO

CMO is becoming a CEO's go-to.
Athina Mallis Jun 28 2022 5:37AM Marketing
Consumer trust is harder to earn: Adobe

Consumer trust is harder to earn: Adobe

Adobe shares its brand trust findings.
Athina Mallis Jun 22 2022 10:39AM Marketing
What is happening to crypto lending as markets tank?

What is happening to crypto lending as markets tank?

Crypto lending confronts its ugly moment.
Lisa Pauline Mattackal and Medha Singh Jun 21 2022 6:35PM Marketing
Tencent launches metaverse unit as race gathers steam - sources

Tencent launches metaverse unit as race gathers steam - sources

The unit will have 300 staff.
Josh Ye and Yingzhi Yang Jun 21 2022 6:35PM Marketing
Sense making and story telling key to c-suite skill set says Tableau COO

Sense making and story telling key to c-suite skill set says Tableau COO

Driving powerful narratives, underpinned by data.
Velvet-Belle Templeman Jun 15 2022 1:38PM Marketing
EU to demand Google, Facebook, Twitter tackle deepfakes or risk fines - sources

EU to demand Google, Facebook, Twitter tackle deepfakes or risk fines - sources

Alphabet unit Google, Facebook, Twitter and other tech companies will have to take measures to counter deepfakes and fake accounts
Foo Yun Chee Jun 14 2022 7:02AM Marketing
Monolithic marketing clouds on the way out: Sitecore CEO Steve Tzikakis

Monolithic marketing clouds on the way out: Sitecore CEO Steve Tzikakis

Says Sitecore has the first-mover advantage for next-generation marketing technology.
Andrew Birmingham , Velvet-Belle Templeman Jun 14 2022 5:30AM Marketing
PayPal allows transfer of crypto to external wallets

PayPal allows transfer of crypto to external wallets

Two years after opening the platform to digital currencies.
Staff Writer Jun 8 2022 9:22AM Marketing
Will ad fraud allow Musk to worm his way out of Twitter deal

Will ad fraud allow Musk to worm his way out of Twitter deal

But what do all those fake accounts that follow him have to say?
Nivedita Balu , Athina Mallis Jun 7 2022 12:01PM Marketing
Customer data platform providers to generate $6 billion by 2027

Customer data platform providers to generate $6 billion by 2027

250 percent growth in five years.
Digital Nation Staff Jun 2 2022 7:00AM Marketing
Why avoiding martech risk won’t drive your success

Why avoiding martech risk won’t drive your success

Risk/reward in marketing tech
Jeff Goldberg May 26 2022 8:40AM Marketing
CDP providers set to clean up as market grows towards $6B by 2027

CDP providers set to clean up as market grows towards $6B by 2027

AI critical to unifying data.
Staff Writers May 26 2022 8:34AM Marketing

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