adobe

Analysis: Personalisation was a myth says Adobe APAC president, but not anymore

Analysis: Personalisation was a myth says Adobe APAC president, but not anymore

First-party data has changed personalisation.
Andrew Birmingham , Athina Mallis Mar 24 2022 9:50AM Finance
Consumers reward brands for strong personalisation, says Coles exec

Consumers reward brands for strong personalisation, says Coles exec

80 percent of customers expect personalisation.
Andrew Birmingham Mar 17 2022 5:35PM Marketing
Adobe releases new updates to help brands position themselves in the metaverse

Adobe releases new updates to help brands position themselves in the metaverse

Adobe launched new innovations at its annual Adobe Summit.
Athina Mallis Mar 17 2022 3:34PM Emerging Tech
Case Study: Total Tools invests in e-commerce to transform catalogue website

Case Study: Total Tools invests in e-commerce to transform catalogue website

Invests in Adobe Magento.
VB Templeman Mar 14 2022 3:54PM Finance
Automation drives marketing success but complexity torments delivery

Automation drives marketing success but complexity torments delivery

Difficult data integrations, onboarding problems, headcount intensive.
VB Templeman Nov 15 2021 5:02PM Marketing
Alteryx appoints Adobe’s Heidi Badgery as Managing Director ANZ

Alteryx appoints Adobe’s Heidi Badgery as Managing Director ANZ

Accelerates digital business transformation.
Digital Nation Staff Nov 3 2021 11:42AM HR
Adobe scores $32m myGov software deal

Adobe scores $32m myGov software deal

Named "core CX technology" provider.
Justin Hendry Sep 21 2021 6:44AM Software
Navitas targets personalisation in its university pathways program

Navitas targets personalisation in its university pathways program

Podcast: Builds on tech stack.
Ry Crozier Aug 30 2021 6:46AM Cloud
Telstra pushes its personalisation engine faster

Telstra pushes its personalisation engine faster

After a year spent achieving scale.
Ry Crozier May 5 2021 12:31PM Cloud
7-Eleven lays digital foundations for e-commerce play

7-Eleven lays digital foundations for e-commerce play

Relaunches website and app with Adobe Experience Manager.
Tess Bennett Sep 30 2020 12:02PM Digital & Disruption
Adobe, IBM team up on marketing software for banking industry

Adobe, IBM team up on marketing software for banking industry

Targeting the handling of customer data.
Stephen Nellis Jul 22 2020 11:25AM Software
North Korean APTs enter Magecart web skimming market

North Korean APTs enter Magecart web skimming market

HIDDEN COBRA attacks e-commerce sites.
Juha Saarinen Jul 7 2020 6:11AM Security
New remote code execution Windows zero days actively exploited

New remote code execution Windows zero days actively exploited

No patch available yet, only workarounds.
Juha Saarinen Mar 24 2020 6:13AM Security
Swinburne to make Adobe Creative Cloud available to all students

Swinburne to make Adobe Creative Cloud available to all students

Improving digital literacy.
Matt Johnston Sep 19 2019 7:13AM Training & Development
NAB scales up next best conversation to 3500 bankers

NAB scales up next best conversation to 3500 bankers

After small business banking pilot delivers 100 percent revenue uplift.
Ry Crozier Apr 9 2019 12:34PM Financial Services
Patch now against exploited ColdFusion zero-day

Patch now against exploited ColdFusion zero-day

Lets attackers run arbitrary code.
Juha Saarinen Mar 5 2019 10:10AM Security
SAP, Microsoft and Adobe announce data alliance

SAP, Microsoft and Adobe announce data alliance

Plan single view of the customer across silos.
Staff Writer Sep 25 2018 8:52AM Financial Services
Adobe buys Marketo for $6.5 billion

Adobe buys Marketo for $6.5 billion

Bulks up cloud-based digital marketing business.
Vibhuti Sharma and Liana B. Baker Sep 21 2018 11:53AM Financial Services

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