Adobe releases new updates to help brands position themselves in the metaverse

Adobe released a slew of new innovations and products, including building new integrations across its Creative Cloud and Experience Cloud to fuel the creation and delivery of immersive experiences, to position brands in the metaverse.

To help position those companies, Adobe has launched the Substance 3D Modeler in beta that makes 3D creation and sharing more accessible and powerful than ever.

Anil Chakravarthy, president, Digital Experience Business, Adobe said, "As the web evolves, there will be greater demand than ever for data-driven, immersive experiences that include e-commerce, multi-user functionality and the ability to own and export customised versions of your identity and possessions across virtual worlds."

During its 2022, Adobe also unveiled new tools in its ecosystem for personalisation, content velocity and customer journeys, during this year’s Adobe Summit.

Adobe has released three new updates to its Adobe Experience Applications.

Firstly, the adobe Experience Cloud applications are now powered by Adobe Experience Platform, Adobe’s open and extensible enterprise platform that transforms data into real-time, unified customer profiles that can be activated to deliver personalised customer experiences through Adobe Experience Cloud applications.

There are new cross-cloud integrations, Adobe’s offerings across Creative Cloud, Document Cloud and Experience Cloud now have a unified workflow through Adobe Workfront, Creative Cloud Enterprise and Adobe Experience Manager Assets powering end-to-end content creation and delivery.

It has also released an Experience Cloud for Healthcare, where healthcare enterprises can design and deliver more personalised digital experiences, empowering consumers to actively manage their own health.

Chakravarthy said, “Customer experiences and seamless journeys – built on insights, data and compelling content – are what make the digital economy personal.

“Adobe Experience Cloud is the go-to personalisation engine in the digital economy, empowering every business to engage deeply with their customers across all digital channels.”

For its content velocity and customer journeys, Adobe has released new advanced AI features powered by Adobe Sensei, Adobe’s AI engine, allow businesses to personalise content, predict revenue and customer behaviour and transform data into actionable insights.

According to the company, over 80 percent of Adobe Experience Cloud customers are now using Adobe Sensei to power experiences for their customers.

It has also released a new Adobe Learning Manager, which makes it easy to create new and engaging digital learning experiences for customers, partners and employees.

To learn more about the products and Adobe Summit, click here.