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Adobe, IBM team up on marketing software for banking industry

By Stephen Nellis

Jul 22 2020 11:25AM

Targeting the handling of customer data.

Adobe, IBM team up on marketing software for banking industry

Adobe and IBM are teaming up to make marketing software easier to use for banks that face strict controls on how customer data must be handled. Banks handle sensitive customer data that is tightly regulated by the governments and simple functions on other websites - such as presenting a ...

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