Alteryx appoints Adobe’s Heidi Badgery as Managing Director ANZ

Analytics automation company Alteryx has appointed Adobe’s Heidi Badgery as Managing Director ANZ.

Replacing Jody-John Phillips who held the role for six years, Badgery will work to accelerate digital business transformation while overseeing company strategy, business activities and operations.

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Badgery served as Adobe Asia Pacific’s Head of Professional Services, and held prior senior leadership roles at CEB — now Gartner — and Symantec Corporation.

According to Julian Quinn, senior VP of Alteryx APJ, “Heidi’s extensive experience in enterprise software business development and passion for customer-centric technology will help to accelerate Alteryx’s growth strategy and empower more organisations to use their data to make decisions at pace and scale, to achieve business outcomes.”

Badgery’s focus will be working with channel partners to drive growth opportunities and deliver value through integrated offerings for customers in the financial services, retail and telecommunications industries.

“Many companies are looking to unlock the value of their data to drive growth and transformation initiatives," says Badgery.

"The Alteryx platform is well-placed to help businesses automate analytics and data-driven business processes to deliver faster, actionable insights across the organisation. I look forward to working with customers and partners to help realise its potential and deliver transformative business results."

The hire follow’s Alteryx’s recent acquisition of Sydney-based cloud platform for generating artificial intelligence, Hyper Anna, in early October. The company claims that this acquisition will allow the business to automate end-end analytics, driving faster and better insights at scale.

According to Mark Anderson, chief executive officer of Alteryx, “Hyper Anna’s mission to enable everyone, regardless of analytical background, to access data insights aligns perfectly with the Alteryx vision to enable every person to transform data into a breakthrough.”

Badgery says that the explosion of data is “both a pertinent issue and an exciting opportunity for businesses”.