VR brand The Park Playground partners with entertainment brand Arena 21

Virtual reality (VR) experience platform The Park Playground has partnered with Australian entertainment venue Arena 21 to offer new immersive activities. 

As part of the commercial agreement, The Park Playground’s current and future free-roam VR experiences will be available at Arena 21’s venue, Drone-Games, in Brisbane from 23 March 2023.

With a 100 percent mobile and wireless VR set-up, The Park Playground’s experiences are designed for broad audiences of various ages, interests, and group sizes, the company said. 

Paired with Arena 21’s offering of drone racing, the Australian public can now experience premium location-based entertainment in Brisbane.

According to The Park Playground, the license agreement signifies demand for innovative and more engaging forms of entertainment in the region and marks growth potential in both companies as they set their sights on expansion.

Peter Vindevogel, CEO of The Park Playground said he believes in the potential of the APAC market when it comes to location-based entertainment.

“Brisbane is just the starting point for us as we plan to create more partnerships with franchise partners across the region in 2023,” he said.

“Arena 21 shares the same mission as us in bringing more immersive forms of entertainment to a wide variety of people. Together, we’ll set the stage for location-based entertainment in the continent.”

Wessel Brughuis, head of operations at Arena 21 said. “We currently welcome over 600 visitors monthly for leisure and business reasons.

“The Park Playground’s offering is, therefore, the perfect fit for our current audience base as it’s suitable for team-building and school visits, while also having the ability to entice groups of people who are simply up for having a good time with friends and family.”

The Park Playground will provide a turn-key installation with a 9m-by-9m (8-player) playing field, supported by The Park’s staff for onboarding, training, and ongoing tech support.

In this space, Arena 21 visitors can experience The Park Playground’s full mobile IP library. 

The new location in Brisbane follows the launch of The Park Playground’s first UK venue in Leeds, which opened its doors in December 2022.

The partnership with The Park Playground is the first deal made outside of Europe.