More users than ever have been served phishing emails, researchers say.
Kaspersky Lab found that 37.3 million people faced the prospect of being phished in 2012 to present day, an 87 percent increase over the same period between 2011 and 2012.
In its "The Evolution of Phishing Attacks" study, Kaspersky Lab studied threats faced by roughly 50 million customers running its security products.
For several years, Kaspersky researchers have warned phishing was the preferred method of online criminals to steal information and foist malware – almost always with the goal to profit – but the mechanisms to automate the process were becoming even more rapidly automated and commercialised with each passing year.
[T]he nature of phishing attacks is such that the simplest types can be launched without any major infrastructure investments or in-depth technological research," the report said.
"This situation has led to its own form of commercialisation of these types of attacks, and phishing is now being almost industrialised, both by cyber criminals with professional technological skills and IT dilettantes."
Phishing can be spread in various ways, with most attacks (89 percent) appearing in the browser, versus email (11 percent), the report said.
"Phishers use several different methods to trick their potential victims," the report said. "In addition to the obvious need to create a detailed copy of a website that will be used to attack the victim, the criminals also prepare their cover story by using similar website URLs, replacing one or several characters in the name of the website, or using recognizable website names in the sub-domains.
"If the delivery channel for a phishing link is email or electronic documents (.doc, .odf, or others), malicious users will often resort to the hyperlink features typically available in most text editors and email clients," the report added.
"In this case, the text of the email or document will display the link to the real site, but the link will actually lead to the website created by the malicious users."
As expected, popular brands like Google, Amazon and Facebook are common brands that are abused by phishing attacks, as well as banks and other financial institutions, according to the study. Most of the scams targeted users in Russia, the United States, India, Vietnam and the UK.
Kaspersky Lab recommended businesses employ a combination of education and technology to limit the threat.