Andrew Birmingham

Recent articles by Andrew Birmingham

Build sustainability into strategy, or risk losing business: SAP executive

Build sustainability into strategy, or risk losing business: SAP executive

CIOs lack KPIs.
May 11 2022 11:32PM
Sustainability and supply chain transformation dominate Sapphire

Sustainability and supply chain transformation dominate Sapphire

Few companies have experienced benefits from their transformation programs.
May 11 2022 2:13AM
What is really happening on NFT markets?

What is really happening on NFT markets?

Transactions decreasing but value increasing.
May 10 2022 8:06PM
COVER STORY: Why Personalisation failed, and how it is now evolving

COVER STORY: Why Personalisation failed, and how it is now evolving

Customers and marketers wanted different outcomes.
May 3 2022 7:24AM
Musk buys Twitter for $US44B. So, about Donald Trump...

Musk buys Twitter for $US44B. So, about Donald Trump...

Shares in Trump's SPAC have almost halved since April Fools Day.
Apr 26 2022 6:50AM
CMOs are consolidating capabilities in their CRM: Scott Brinker

CMOs are consolidating capabilities in their CRM: Scott Brinker

But what are the implications?
Apr 13 2022 2:03PM
Derek Laney switches to Slack

Derek Laney switches to Slack

Last of the local market tech pioneers
Apr 12 2022 8:40AM
Analysis: Personalisation was a myth says Adobe APAC president, but not anymore

Analysis: Personalisation was a myth says Adobe APAC president, but not anymore

First-party data has changed personalisation.
Mar 24 2022 9:50AM
COVER STORY: Technology alone can't beat cybercrime. Attack the economic triggers say CISOs

COVER STORY: Technology alone can't beat cybercrime. Attack the economic triggers say CISOs

Increase the transactional costs to deter crime.
Mar 22 2022 8:30AM
Think big, start small, and scale fast on the Metaverse: Accenture global CTO

Think big, start small, and scale fast on the Metaverse: Accenture global CTO

Business bets are increasing even as froth comes off crypto sector.
Mar 21 2022 9:30AM
Consumers reward brands for strong personalisation, says Coles exec

Consumers reward brands for strong personalisation, says Coles exec

80 percent of customers expect personalisation.
Mar 17 2022 5:35PM
Can DahsNFT solve a big problem with metaverses? — Moving between them

Can DahsNFT solve a big problem with metaverses? — Moving between them

Using NFTs to transform payment models.
Feb 24 2022 12:33PM
Recruiters say CTOs preferred over CIOs as SaaS-based business models emerge

Recruiters say CTOs preferred over CIOs as SaaS-based business models emerge

C-suite appointments increase.
Feb 23 2022 3:13PM
Brands on older versions of Google Analytics face higher fraud risks

Brands on older versions of Google Analytics face higher fraud risks

Attackers use python scripts to write data into Google Analytics and commit ad fraud or attribution fraud.
Feb 22 2022 6:54AM
Supply chain software house Relex raises €500M

Supply chain software house Relex raises €500M

The funding round was managed by Blackstone Growth.
Feb 17 2022 7:03PM
The Trade Desk turns off Open Bidding as it goes after Google again

The Trade Desk turns off Open Bidding as it goes after Google again

Attacks "opaque and harmful privileges of the walled gardens."
Feb 16 2022 9:42AM
Facebook's $90M settlement: Privacy abuse enters the realm of economic harm

Facebook's $90M settlement: Privacy abuse enters the realm of economic harm

Case involved tracking logged out users.
Feb 16 2022 7:48AM
Tech talent demand is sizzling hot say 97 percent of APAC leaders

Tech talent demand is sizzling hot say 97 percent of APAC leaders

Skyrocketing salaries.
Feb 15 2022 7:59AM
Case Study: Vivid Property Services relies on custom built ERP system

Case Study: Vivid Property Services relies on custom built ERP system

Critical to business resilience.
Feb 14 2022 11:24AM
Why marketers need a RevOps strategy

Why marketers need a RevOps strategy

Cut organisational friction to improve customer experience
Feb 10 2022 12:38PM