Andrew Birmingham

Andrew Birmingham is the B2B group managing editor of nextmedia. He joined nextmedia after selling the award-winning digital transformation title Which-50 which he launched in 2013.
He is the former associate publisher of The Australian Financial Review, where he was also a contributing editor and from where he was once fired for complaining about the sandwiches at a round table. As general manager channel development at the Financial Review Group he led the relaunch of afr.com.
During his career he has reported on the Australian ICT, finance and digital sectors for over thirty years. In addition to the AFR, his editorial credits also include The Australian, The Sydney Morning Herald, Computerworld, CIO, Industry Standard, Australian Biotechnology News iTnews, Digital Nation, CRN, ARN, B&T and My Business. He also held the roles of deputy managing director, VP Life Sciences, CIO and COO for IDG Communications.

Recent articles by Andrew Birmingham

Case Study: Vivid Property Services relies on custom built ERP system

Case Study: Vivid Property Services relies on custom built ERP system

Critical to business resilience.
Andrew Birmingham , Velvet-Belle Templeman Feb 14 2022 11:24AM Emerging Tech
As NFTs gain traction, businesses start taking early bets

As NFTs gain traction, businesses start taking early bets

NFTs are soon to be everywhere.
Andrew Birmingham , Athina Mallis Feb 9 2022 9:52AM Emerging Tech
Case Study: How the ASX’s emergency response plan kept markets open in a crisis

Case Study: How the ASX’s emergency response plan kept markets open in a crisis

Prepared in the face of a pandemic.
Andrew Birmingham , Velvet-Belle Templeman Feb 3 2022 12:16PM Emerging Tech
Maintaining engagement in the 3rd year of pandemic fatigue

Maintaining engagement in the 3rd year of pandemic fatigue

Leadership put to the test.
Andrew Birmingham , Velvet-Belle Templeman Feb 2 2022 10:47AM HR
COVER STORY: How Covid exposed the limitations of business continuity planning

COVER STORY: How Covid exposed the limitations of business continuity planning

Australia had a two-year head start. Should we have been better prepared?
Andrew Birmingham , Velvet-Belle Templeman Feb 2 2022 9:47AM Governance
COVER STORY: Why Microsoft paid $US68B for Activision Blizzard. It's the Metaverse, stupid

COVER STORY: Why Microsoft paid $US68B for Activision Blizzard. It's the Metaverse, stupid

Eyes on a $21 trillion prize.
Andrew Birmingham Jan 25 2022 8:07AM Finance
The Great Resignation is everywhere, except in the statistics

The Great Resignation is everywhere, except in the statistics

So where's the evidence?
Andrew Birmingham Jan 19 2022 8:01AM HR
US states allege Facebook and Google CEOs oversaw illegal deal

US states allege Facebook and Google CEOs oversaw illegal deal

"Project Bernanke" lined Google's pockets, hurt publishers, states allege.
Andrew Birmingham Jan 17 2022 7:34AM Marketing
Digital Nation Australia subscription competition winners

Digital Nation Australia subscription competition winners

Thanks to the more than 3000 people who subscribed! And the winners are...
Andrew Birmingham Jan 11 2022 2:32PM Marketing
After 50 years, Gary Jackson calls stumps

After 50 years, Gary Jackson calls stumps

Outgoing Tenable boss headed companies such as Microsoft, Cisco, EMC and Aruba in APAC and Australia.
Andrew Birmingham Dec 20 2021 11:19AM HR
Loyalty program success depends on activity not volume

Loyalty program success depends on activity not volume

Interaction and personalisation are key focus areas for 2022.
Andrew Birmingham , Velvet-Belle Templeman Dec 15 2021 3:34PM Marketing
Pandemic sharpens employee well-being focus. Neuroscience can help change behaviour

Pandemic sharpens employee well-being focus. Neuroscience can help change behaviour

Integration of HR with AI also on the horizon.
Andrew Birmingham , Velvet-Belle Templeman Dec 13 2021 9:22AM HR
With data privacy, loyalty programs should not assume consumers are along for the ride

With data privacy, loyalty programs should not assume consumers are along for the ride

A dangerous row to hoe.
Andrew Birmingham Dec 9 2021 7:47AM Governance
COVER STORY: The best loyalty programs remove friction across the whole life cycle

COVER STORY: The best loyalty programs remove friction across the whole life cycle

Brands need to manage a dozen key moments.
Andrew Birmingham Dec 8 2021 8:20AM Marketing
Infrastructure is the carbon king. Investors demand change, digital will enable it

Infrastructure is the carbon king. Investors demand change, digital will enable it

The infrastructure sector generates 70 per cent of global emissions.
Andrew Birmingham Dec 7 2021 9:00AM Governance
Mini-documentary: Loyalty programs focus on ease of use to drive engagement

Mini-documentary: Loyalty programs focus on ease of use to drive engagement

Reward, promote and engage.
Andrew Birmingham , Velvet-Belle Templeman Dec 7 2021 7:00AM Marketing
Case Study: Baker McKenzie builds a culture of innovation

Case Study: Baker McKenzie builds a culture of innovation

Firm’s philosophy around innovation has evolved.
Andrew Birmingham , Velvet-Belle Templeman Dec 2 2021 9:53AM HR
Cyberweek sales down, but November was surprisingly strong

Cyberweek sales down, but November was surprisingly strong

Sure, sales were down, but what are the most popular toys?
Andrew Birmingham Dec 1 2021 8:21AM Finance
Scaling automation requires strong foundations: Workato CEO

Scaling automation requires strong foundations: Workato CEO

The focus needs to shift beyond short-term productivity.
Andrew Birmingham , Tom Duvall Nov 29 2021 7:30AM Emerging Tech

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