Andrew Birmingham

Andrew Birmingham is the B2B group managing editor of nextmedia. He joined nextmedia after selling the award-winning digital transformation title Which-50 which he launched in 2013.
He is the former associate publisher of The Australian Financial Review, where he was also a contributing editor and from where he was once fired for complaining about the sandwiches at a round table. As general manager channel development at the Financial Review Group he led the relaunch of afr.com.
During his career he has reported on the Australian ICT, finance and digital sectors for over thirty years. In addition to the AFR, his editorial credits also include The Australian, The Sydney Morning Herald, Computerworld, CIO, Industry Standard, Australian Biotechnology News iTnews, Digital Nation, CRN, ARN, B&T and My Business. He also held the roles of deputy managing director, VP Life Sciences, CIO and COO for IDG Communications.

Recent articles by Andrew Birmingham

Opinion: Sheryl Sandberg left a terrible legacy. Good riddance and goodbye

Opinion: Sheryl Sandberg left a terrible legacy. Good riddance and goodbye

Sandberg leaves a blood-soaked legacy.
Andrew Birmingham Jun 2 2022 8:15AM Governance
YITM: DigitalNationES scores its first top 3 competition spot

YITM: DigitalNationES scores its first top 3 competition spot

DigitalNationES will help tell the story of Web3.
Andrew Birmingham Jun 1 2022 6:06AM Emerging Tech
CTO Juergen Mueller offers a glimpse into SAP's metaverse play

CTO Juergen Mueller offers a glimpse into SAP's metaverse play

Connecting metaverse and business.
Andrew Birmingham May 25 2022 7:20AM Emerging Tech
Build sustainability into strategy, or risk losing business: SAP executive

Build sustainability into strategy, or risk losing business: SAP executive

CIOs lack KPIs.
Andrew Birmingham May 11 2022 11:32PM Governance
Sustainability and supply chain transformation dominate Sapphire

Sustainability and supply chain transformation dominate Sapphire

Few companies have experienced benefits from their transformation programs.
Andrew Birmingham May 11 2022 2:13AM Emerging Tech
What is really happening on NFT markets?

What is really happening on NFT markets?

Transactions decreasing but value increasing.
Andrew Birmingham May 10 2022 8:06PM Emerging Tech
Musk buys Twitter for $US44B. So, about Donald Trump...

Musk buys Twitter for $US44B. So, about Donald Trump...

Shares in Trump's SPAC have almost halved since April Fools Day.
Andrew Birmingham Apr 26 2022 6:50AM Emerging Tech
Derek Laney switches to Slack

Derek Laney switches to Slack

Last of the local market tech pioneers
Andrew Birmingham Apr 12 2022 8:40AM Marketing
Analysis: Personalisation was a myth says Adobe APAC president, but not anymore

Analysis: Personalisation was a myth says Adobe APAC president, but not anymore

First-party data has changed personalisation.
Andrew Birmingham , Athina Mallis Mar 24 2022 9:50AM Finance
COVER STORY: Technology alone can't beat cybercrime. Attack the economic triggers say CISOs

COVER STORY: Technology alone can't beat cybercrime. Attack the economic triggers say CISOs

Increase the transactional costs to deter crime.
Andrew Birmingham , Velvet-Belle Templeman Mar 22 2022 8:30AM Governance
Think big, start small, and scale fast on the Metaverse: Accenture global CTO

Think big, start small, and scale fast on the Metaverse: Accenture global CTO

Business bets are increasing even as froth comes off crypto sector.
Andrew Birmingham Mar 21 2022 9:30AM Finance
Consumers reward brands for strong personalisation, says Coles exec

Consumers reward brands for strong personalisation, says Coles exec

80 percent of customers expect personalisation.
Andrew Birmingham Mar 17 2022 5:35PM Marketing
Can DahsNFT solve a big problem with metaverses? — Moving between them

Can DahsNFT solve a big problem with metaverses? — Moving between them

Using NFTs to transform payment models.
Andrew Birmingham Feb 24 2022 12:33PM Emerging Tech
Recruiters say CTOs preferred over CIOs as SaaS-based business models emerge

Recruiters say CTOs preferred over CIOs as SaaS-based business models emerge

C-suite appointments increase.
Andrew Birmingham , Velvet-Belle Templeman Feb 23 2022 3:13PM HR
Brands on older versions of Google Analytics face higher fraud risks

Brands on older versions of Google Analytics face higher fraud risks

Attackers use python scripts to write data into Google Analytics and commit ad fraud or attribution fraud.
Andrew Birmingham Feb 22 2022 6:54AM Marketing
Supply chain software house Relex raises €500M

Supply chain software house Relex raises €500M

The funding round was managed by Blackstone Growth.
Andrew Birmingham Feb 17 2022 7:03PM Finance
The Trade Desk turns off Open Bidding as it goes after Google again

The Trade Desk turns off Open Bidding as it goes after Google again

Attacks "opaque and harmful privileges of the walled gardens."
Andrew Birmingham Feb 16 2022 9:42AM Marketing
Facebook's $90M settlement: Privacy abuse enters the realm of economic harm

Facebook's $90M settlement: Privacy abuse enters the realm of economic harm

Case involved tracking logged out users.
Andrew Birmingham Feb 16 2022 7:48AM Governance
Tech talent demand is sizzling hot say 97 percent of APAC leaders

Tech talent demand is sizzling hot say 97 percent of APAC leaders

Skyrocketing salaries.
Andrew Birmingham Feb 15 2022 7:59AM HR

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